Friday, October 5, 2012
Tapping the Markets
The next step is to assess your financial foundation and potential. If easy, though insufficient, income sources have to kept food on your table while you experiment with higher paying markets, you should be sure that you can rely on your initial markets for steady assignments and that you can shorten the time required to complete them. Try squeezing your bread-and-butter work into the first week or ten days of every month. That way you’ll be assured of at least some money to pay your bills.
Also, are you psychologically prepared to face these writing chores every month. While they may seem like a bother, the work you get from them will build up both in credits and cash. Conversely, can you quickly switch over to even more demanding but business-expanding assignments, perhaps even within the same hour?
Your progress might proceed like this: Currently, you’re writing a combination of feature articles for several local newspapers in your region and brief but interesting local travel stories. If you play your cards right, you might even be able to sell the same article to say four or five publications, as long as their readerships don’t overlap. This way you only have to write an article once, but get to sell it several times. Your weekly article may bring in say $35. If you sell to five papers, that’s a total of $175.
Check with your editors and line up a three or four months of work for them. But to plan that far into the future, you’ll need ideas and that’s where those clips you’ve been saving come in. Clips are like fine wine, the more they age, the more valuable they become. Digging through them will provide you with lots of ideas—many of them updates on the topics covered. Topics are constantly being redone and published again in this business.
Go back and study those periodicals where you bombed out the first time. Editors change and you’ve grow more skilled, so your chance of scoring with them the second time around is good. Carefully peruse their table of contents. How do their published articles differ from yours? Are they offering their readers lots of tips or are they more general in scope. Can you revamp any of your queries to include details you missed before? Perhaps you've misread or misinterpreted the writer's guidelines, or possibly the editorial direction has been altered while you’ve been concentrating on other publications. If you can’t rework your queries, look in your folder of clips to see what you can find for higher-paying markets. Set yourself a timetable to send out 20-25 new queries within two weeks to the markets you've picked. Work as furiously as you can on this to get the ball rolling. Then while you’re waiting, you can work on some of your bread and butter assignments.
Pull out all the stops. Sharpen your writing technique. Study the work of writers you admire— analyze it and compare it to your own. Copy a paragraph or two, then print it out double-spaced, just like your own work. Doing this will help you see it as writing on a computer and not the printed page which will help you compare better compare to y our work. After you do this, rewrite what you’ve copied in your own style, using your own words. Try this exercise from time to time during your writing career.