Showing posts with label bookstore. Show all posts
Showing posts with label bookstore. Show all posts

Sunday, February 25, 2018

Do You Have a Book in You?

Beginning writers often say they have a book inside them. Well, if they ever expect it to get published, they had better get it out. For many people, the epitome of being a writer is writing books. And although aspiring to be an author is a noble pursuit, it’s not all there is to a writing career.

When writing a book, most writers begin by doing just that. They bury themselves in researching their topic or story and spend months, if not years, writing about it. Sounds logical, doesn’t it? But how many of them actually get their book published?

In general, most people feel they have something so important to say that every publisher will want to publish their book and every reader will run out to buy it. Nothing could be farther from the truth.

This attitude of self-importance originates way back in school—as far back as first grade. Most teachers don’t mean to instill this in their students, it sort of happens through a process of educational osmosis. The teachers had it instilled in them by their teachers in a never-ending educational process. So what is a book writer to do? Market research.



Whether you plan to write a non-fiction or fiction book, it pays to take a look at the market for your idea—not your book. Take a trip to a good bookstore and browse through the books on your topic. This will tell you what’s being sold. Remember, most of the books on the shop’s shelves originated at least two years prior to you seeing them. Now stroll over to the sale tables. The books on these tables are remainders—leftovers that didn’t sell during the book’s most recent run. Many may be terrific, but for some reason didn’t hit the mark. Take notes, being sure to nor publishers names.

Next surf on over to Amazon.com, the world’s greatest book depository. Search for books on your topic. Amazon has practically everything in print. Do the same at their competitor, Barnes and Noble’s Web site. Take more notes, again being careful to note the names of publishers.



After all this research, review your notes and draw some conclusions about how viable your topic really is. Generally, too many books on your topic means the market is overloaded. Too few often means not enough readers are interested or the topic hasn’t been explored to any great degree by writers.

Armed with your conclusions, you’re ready to proceed with your book, modifying the topic to reflect market trends. It’s important to note that you shouldn’t cater to your topic’s market but be driven by it. Doing so will greatly enhance your chance of publication.

And remember, it’s not the book that makes you a writer, but what you have to say in it.

Learn more about me on my Web site, Writing at Its Best, and on my Facebook Page.


Saturday, February 1, 2014

Do You Have a Support Network?

Everyone needs someone to cheer them on. Everyone needs someone to pick up the pieces when things go wrong. Everyone needs someone to be there to help them over the rough spots. Even writers. Especially writers.

Writing is a lonely profession. But even though you have to be alone to write, you don’t have to write in a vacuum.

Nobody really writes alone, without the support of a partner, friend, neighbor, dog, agent, local bookstore. Who is in your support network? Who do you depend on to give you a lift when you’re down? Who do you turn to dump on when you get a raw deal from an editor or publisher?

If you don’t think you have anyone to support you, make a list of the people who can help you make it happen. Let’s start with your family.

If you live alone, are the members of your immediate family on your side. Do they ask you how your writing is going or do they constantly ask when you’re going to get a “real” job? Do they read your published work? Why not give your parents or siblings copies of your books, short stories, or articles. Books, especially, make great gifts.

If you’re married or live with a partner and have children, does that person allow you time to pursue your writing without feeling guilty? Can you and your spouse or partner agree to one kid-free night each? Can you trade or pay for babysitting services in your neighborhood?

Do you have any friends, and if so, are any of them interested in what you do? Do they ask about your latest project? Do you offer information about what you’re writing about when you’re together? Friends can be great sounding boards. They’re great for bouncing off ideas for new writing projects, and they’re great to unload the bad things that happen. Sometimes, a spouse or partner can be your best friend, but often a writer needs to speak with someone with whom they’re not in an intimate relationship.

And even pets can offer good support. You can talk to your dog or cat and pour out your guts, and neither will talk back. They’re always there for you, especially when you’re feeling really down.

If you’ve published books, one of the best forms of support can come from local bookstore owners. These are people who have a direction connection with readers. They hear what readers say about your books and can offer valuable information about how readers feel about your books.

Probably the least supportive are members of local writing groups. Unless a group is led by a writing professional or writing teacher, chances are that any support that comes from such a group won’t be sincere. In many cases, writers who tend to join these groups often are more interested in getting stroked, in hearing positive comments about their work, even f they aren’t true, rather than objective ones. A group led by a professional is more likely to provide more balanced and constructive support.

As well as recruiting your cheerleaders, you should also look at the people who distract or discourage you from your writing dreams or plans. Is there a family member who never takes your work seriously? Is there a writing buddy who spends more time moaning about the publishing industry than actually writing or providing mutual support? There’s a reason why people discourage you from your creative dreams. And the reason is them, not you.

Take time to beef up your support systems, and either reduce your time with the naysayers, or at least change your reactions to them.

Friday, July 26, 2013

All Neatly Wrapped Up

I’m sure you’ve seen the piles of books on the discount tables in bookshops. Perhaps you’ve bought a few dozen copies over the last few years.

Some of these, while they have an author or several listed, just don’t seem like the kind of books a writer might come up with. You know the kind—diet books, coffee table books, health books, travel guides. Well, you’re right. They aren’t.

These types of books most likely resulted from a book package assembled by what’s known as a “book packager.” All are non-fiction and many are part of a series.

So what is a book packager? Instead of a writer coming up with an idea, a third party either creates the idea for a book or gets it from a publisher looking to produce a book on a particular subject to compete with other houses publishing books on the same subject. For instance, ever publisher of travel books wants to have at least one on Mexico, even if duplicates what the competition has on the shelves.

The book packager acts much like a film producer, thinking up the idea, hiring a writer or writers, finding a publisher, and often hiring illustrators, photographers, indexers, cover designers, and the like. In other words, the packager produces the whole package.

Publishers like to work with packagers because the latter does most of the work of producing a book. The publisher also gets exactly what he or she wants and doesn’t have to waste time shopping around.

Sometimes, publishers act as their own packagers, then shop the book package around to agents who find a writer or writers.

So what’s the advantage of working with a book packager? For one thing, you don’t have to go through the agonizing frustration of trying to sell a book idea to a publisher. The idea has already been sold and approved. All you need to do is agree to write it.

But there is a catch. In order to work with book packagers, you have to have been published already—usually a book or two, plus lots of articles—and on in a particular subject area.

Book packagers are business people who look for writers who specialize in a particular subject area. They want a writer who knows a subject well enough and has enough contacts to get right into the project and not have to learn all the basics. They also want a writer who knows how to write a book—someone who has been through the process before. Deadlines for book package projects are notoriously tight—sometimes as little as 10 weeks. There’s no diddling here. Newbies need not apply.

Payment is often work for hire. In other words, you get paid a specified amount for the entire project, paid in three or four installments. This often works out better than if you sent in a book idea, got it approved, and got paid royalties. Most writers never see any additional money beyond their advance. All you have to do is write the book and do a final edit on the galleys. It’s up to the publisher and/or packager to promote the book. Often the publisher doesn’t care how many copies sell as long as he or she maintains a presence on the book store shelf alongside the competition.

If you think you might be interested in giving this a try, you’ll have to make yourself known. That means promoting yourself and your work through whatever means possible. The more well know you are in a particular subject field, the more likely book packagers will come to you.