Blog Writing Tips to Success

One of the most frustrating things about writing a blog is how slow most tend to be to take off.  You can write blog after blog post but nothing seems to happen. (Read my second post to this blog from Dec. 26, 2008) You hear about some bloggers who have followings into the thousands. So why doesn’t anyone want to read your blog? There can be several reasons.

First, let’s separate the men from the boys and the women from the girls. Big-name bloggers usually have large followings because of the controversial topics which they cover. Celebrity bloggers have their ear to the ground and follow every gossipy lead. Then there are the do-gooder bloggers who are out to change the world with their posts. There are many blogs on every conceivable subject.  So your blog may not be standing out in the crowd because there are so many others like it.

When planning your blog, set some realistic goals. Know your schedule and abilities. There’s no rule that says you have to post every day. Start out by posting weekly. Successful blogs don’t have to appear daily.

One of the biggest mistakes beginning bloggers make is that they write on and on. Your readers don’t have time to read long, involved articles. If you have something to say, say it—in 500 words or less. If a topic is too complicated to cover in that amount of words, divide it into two parts. (See my first posts on blogging of August 1 and 8, 2014.) And if you can say all you need to in less than 500 words, do so. Don’t try to pad your blog.

Another mistake beginning bloggers make is not proofreading their work. Nothing turns off readers like spelling and grammatical errors. This isn’t Facebook or Twitter. Correct any mistakes as soon as you discover them. Remember, if you’re aiming at a large audience, you need to make your blog as professional as possible.

Be positive. Don’t air your personal grievances publicly. Look at what’s happened to the presidential campaign. Negativity turns readers off. Offer your readers supportive, inspirational, and informational material.

When writing a blog, avoid using longer paragraphs. This isn’t academic writing. You should be writing in a conversational style. Break your content into shorter paragraphs. And don’t forget to use subheads when appropriate.

Do whatever you can to make your blog come alive. Always look for new angles on your subject. And don’t be afraid of writing on the same topic at different times. A new angle on it is always good. When you really get rolling, you may even consider inviting guest bloggers to post to your blog.

One of the most important things you can do to make your blog successful is to be yourself. Write as you talk. Don’t try to sound intellectual. Find your voice. While it’s your content that draws readers, it’s your personality that keeps them coming back.  Let your readers get to know you.

To get more people to read your blog, you’ll need to include links within your posts whenever possible. You can link to past posts on your blog, other blogs, and Web site that provide more information. Remember, links help to increase search engine rankings.

Every blog, even this one on writing, benefits from at least one image. Images are a part of the social media experience, so use them whenever you can.

Don’t forget to respond to blog comments. Check your comments periodically if you get a few and more frequently if your posts generate a lot of them. While not all comments deserve a response, do respond to those that do. You may even want to respond with a “Thanks for reading my blog.”

To spread the word, post your blog to as many social media outlets as possible. But don’t’ post to just any outlet. Make sure the people following those you post to are interested in your topic. Facebook and Twitter are the two best. Google Plus is a close second.

Now get blogging! Using these tips will help your efforts become a success.

Developing a Voice of Authority

Why is some writing believable and other writing isn’t? What makes the reader believe in some pieces and know that the material is made up in others? The answer to both questions is voice of authority, that sense the reader gets when reading that the writer really knows what he or she is talking about.

Most writers don’t even think of this when writing. A voice of authority enables the writer to create a depth to a piece of writing in non-fiction and to characters in fiction. This comes from research. To write with depth takes lots of research. The more research you do, the better you’ll be able to draw your reader into your article or story.

The effect of a good voice of authority makes the writer seem like an expert in the subject. What captures readers is a sense that the voice of the writer has authority.

So how do you become an authority on a subject without years of study? There are several ways you can become an authority on the subject. Obviously, you can prove you’re an authority if you’ve already amassed this knowledge through earning an undergraduate or graduate degree, or if you’re a professional writing about a subject in your field. But you can also rely on experts through interviews and research. Lastly, your own personal experiences might give you all the authority you need about a particular subject. After all, the cardinal rule in writing is to write what you know.

But knowing your subject well isn’t the only secret. To truly draw your reader in, you need to write using active voice. That means you’ll have to forget what you learned in school because there you learned to write in the academic style where writers hide in the shadows and have to credit their sources.

Writing in the active voice is in-your-face writing. In it the subject of your sentences controls the action through active verbs that offer precise images to the reader. Combine that with knowledge and you’ve got a winner. Using adjectives that describe scenes and people precisely also helps to improve the authority of your voice. Authority not only involves what you know but your values and your vision. In some cases, this may involve your personal beliefs.

What person you choose to use to write your story also affects your voice of authority. If you write in the third person, the reader views it as a report on what’s happening. If you write in the second person, the reader becomes personally involved—like in this blog. And if you write in the first person, whether your story is true or not, the reader believes every word because it’s coming straight from the horse’s (your) mouth.

But even if you choose to write in the third person, you can still demonstrate your authority on the subject by the details you choose to include. Using lots of details make it seem to the reader that you really know your subject, even if it’s the one and only piece you’ve written on it.

In creating convincing fictional characters, many writers research the lives of real people to gain insight into how they think and communicate about their chosen lifestyle and locality. This isn’t any different than method film actors who take the time to follow along with a real person who’s in the same occupation and lives in the same region as the character they’ll be playing on the screen. That’s what makes their performance so believable. That’s what draws viewers into a film and makes them empathize with the character.

Narrative authority signifies believability. It’s a series of deliberate yet subtle cues that you’ll use to convince the reader that what he or she sees on the page amounts to a genuine human experience. In order for this to work, the reader must accept that the you, as the article writer or storyteller, are the best person to deliver the information. Ultimately, authority convinces readers to take a leap of faith. It instills trust and makes the reader believe that the illusion of the story in fiction is as real as anything else. In non-fiction, especially historical writing, it propels the reader back to another time and place.

However, you must not use tricks and gimmicks to work authority into your writing. You’ve got to be honest with your reader and show that you truly know your subject. That’s the only way it will work.