So You Want to Write a Column

A regular option open to you as a freelance writer is to write a column. Though it sounds simple enough a column requires discipline, creativity, and most of all ideas—lots of them.

For many, writing one article is hard enough , but imagine having to come up with 52 of them—one each week—or at least 12 if you’re doing one monthly.

As you read this blog, you may ask yourself, “Isn’t this like a column?” Sort of, but not exactly.  A column is generally a short article on a theme that gets published regularly—weekly or monthly as a regular feature of a newspaper or magazine. A blog, on the other hand, may be posted regularly, but usually that’s up to the blogger. And while a blog may follow a general theme, it may stick to it loosely for a short time. A column, on the other hand, may go on for years.  The most important distinction is that a writer does the former for free and the latter for pay.

Over the years, the market for columns has changed dramatically. But one thing hasn’t: Publishers are still looking for new columnists. Generally, a column offers an insider’s view of a subject, of which the writer is an expert. It’s also a regular feature of a publication, either in print or online, and is personality-driven by the writer. It also contains an opinion or a point of view

A blog, on the other hand, provides for an interactive discussion with its readers. The blog writer  posts the blog, which the site displays in reverse chronological order—the most recent post appears first). Blogs can be the work of a single person or several persons, and often cover a single subject. And while a blog can be written by anyone, columnists are usually professional writers.

To be a successful columnist, you need to find a specific niche, but not so specific as to narrow your potential audience and topics of your column. You’ll have to find out whether other columnists are writing on the same subject and study their work to see how it differs from yours.

After you’ve done that , you’ll need to outline some topic ideas and write several sample columns to show to editors. It’s important to stay ahead of the game. You should continually update and add to your topic list so that you’re never at a want for ideas.

Because columns are short and published regularly, they don’t usually pay as much as even shorter regular articles. An advantage to writing a column is that you can publish it in several noncompeting market at the same time, thus increasing the amount you earn per column. 

In order to have a successful column, you need to come up with a unique angle or approach. You may wish to take the outspoken approach. Perhaps you’ll deal with controversial topics within you column’s subject area. If you feel knowledgeable about a subject, then a column may be just for you. You’ll need a substantial amount of knowledge and understanding about a subject to come up with topics week after week or month after month.

Next Week:  More on writing columns.

Keeping an Idea Book

Ideas are the fuel that keep me going as a writer. These might be for future articles, short stories, plays, non-fiction books, and, yes, even my blogs. They can be little bits of information, observations, profiles, or full-blown concepts. Unfortunately, the human brain–my brain–can’t possibly remember them all. In fact, I can’t remember most of them since they seem to disappear into thin air as fast as they appear.

My solution to this problem is to keep an Idea Book–well, actually, a series of Idea Books. As a writer this notebook is my most valuable possession–it’s what keeps me writing.

Starting an Idea Book is easy. I use a standard 6x9½-inch, spiral-bound notebook that’s about
¾-inch thick. I’ve also found the ones with tabbed divider pages handy, especially when I want to divide my ideas into major subject specialties. And while this is my main depository of ideas, I also keep a small, 3x5-inch, spiral-bound notebook that I carry around with me. Periodically, I skim over the ideas in it and transfer them to my larger Idea Book.

So exactly what do I put into my Idea Book? First and foremost are lists of ideas on a particular topic. I write a monthly genealogy column for Genealogy Today. I can’t write these columns off the top of my head without some research, so I keep an ongoing list of ideas for them in my Idea Book. As soon as I finish writing a current month’s column, I take a look at the list and decide which topic I’m going to tackle next. I also keep a list of all the columns I’ve written in the order I’ve written them, so I don’t repeat myself–or in case I need to refer back to one in a current one.

I also focus ideas in my Idea Book. Sometimes an idea is way too broad, so I have to focus it down to its essence. It’s in this process that I play around with variations on the topic–different slants, possible fiction adaptations, even Web page ideas for any of my four Web sites. I never write about a topic just once. My record is 18 articles on a single topic–The Oregon Trail.

Another part of my Idea Book is the resource section. Here, I jot down information about library books I’ve borrowed in case I need to borrow them again and the addresses of Web sites that contain pertinent information about subjects I write about.

Lastly, I use my Idea Book to brainstorm possible markets for my work.  This might be just a list of places I can send my articles and such or it may be diagrams that help me figure out who will be reading my pieces and then which markets cater to them.

Now for all you junior geeks out there, I haven’t forgotten about you. If you wish, you can adapt all of the above to an Idea Folder on your computer, using your PDA (personal data assistant) or cell phone to record observations, etc. on the run. This concept is fully adaptable to your situation. Whatever you do, get your ideas organized. And you’ll keep writing forever.