The Right Time

Too often writers are consumed by the content of what they’re writing. Few consider whether the subject is timely or not. To be a successful freelance writer, you have to consider whether it’s the right time to write and market your idea.

While some subjects are “evergreen,” or good for just about any time, most are time specific.  Evergreen pieces appeal to an editor any time of year. Even so, you still have to get things out ahead–at least 2-3 months for short stories and magazine articles, and perhaps a year ahead for a book idea. It’s not what’s trending now but what will be trending in the near future. In some ways, you have to be somewhat of a fortune teller to predict what readers will want down the road.

Many beginning writers get frustrated when they get rejections from publishers for their work. While the writing skills of some may be lacking, the reason for the rejection could be one of timing. Many think they can send any article, short story, or book idea in at any time and the publisher will just love it. But it all comes down to timeliness.



To market your writing successfully, you have to take a hint from retailing. Department, discount, and online stores would never think of putting out summer clothes in June or July (or December or January for those down under). Summer is already here. Instead, they put out their summer collections in April or May, several months ahead of when the clothing might actually be worn. Ads for back-to-school clothing and other items now begin to appear in July, barely a month after most kids have just gotten out of school for summer vacation.

So to get your ideas—or in the case of short stories, your text—to an editor at the right time, you have to think ahead. Whatever you’re sending out now—except articles to newspapers if you can find any to take them—should be on topics that will appeal to editors three to six months from now. This works especially well with seasonal subject matter.

Writing about events in a timely manner is another thing altogether. There are three ways to approach this—write about the event before it happens, write about it after it happens (news), and write about it coinciding with an anniversary of the event.

Most publication relations writers write about events before they happen. This produces interest in the event and encourages readers to participate or attend it. Newspapers usually publish stories about events after they’ve happened, giving readers a review of the event. Magazines like to publish articles on events to coincide with the anniversary of an event because they need to plan far in advance. Knowing which type of publication you’re targeting will allow you to know how you should write about an event.

Trending subjects can either have a short life or a long one. Articles about a political election or the election process may only be of interest to readers for a shorter time while those that concern diet trends may have a longer timeline. It’s important to know which trend is which in order to pitch ideas that won’t be outdated by the time an editor gets to them.

Seasonal pieces are perhaps the easiest to write and sell because seasons are well established. The four seasons of the year—summer, fall, winter, spring—the most general, but you also have those holidays around which retailers plan their sales—Christmas, Easter, Presidents’ Day, Memorial Day, Thanksgiving, and back-to-school. You can easily make a list of ideas for each season and be assured that most or all will sell.

So while it’s important to write well, it’s just as important to write timely pieces that you know will sell.

To read more of my articles and book excerpts, please visit my Web site. And to read more articles on freelance writing, grammar, and marketing, go to Writer's Corner.






                               

Planning for the New Year

As the holidays come to a close, most people’s thoughts turn to looking forward to the New Year. They make a lot of resolutions that last perhaps a week, then it’s back to the old grind. Without some serious thought and planning, you may find yourself back where you were a week or so ago.

Realistically, there’s nothing new about the New Year. It’s begins on the day following the last day of the old year. For some it’s just another day. For others it’s the beginning of a new year, filled with promise and perhaps success. Frankly, the new year can begin on any day of the year. So if you don’t get started on January 1, there’s always the 2nd and 3rd. It’s never too late to plan ahead.

Before you start planning for 2015, take a look at what you accomplished in 2014. Take a look at not just your writing accomplishments but everything you managed to accomplish in the past year. How have you grown as a person? How have your relationships with others improved? How has your writing improved?

Many writers fail to take a hard look at their accomplishments. This past year may have been one filled with problems and downturns, but underneath all that is likely a glimmer of light— one or more things you did that stood out. Try to find those glimmers of light and focus on them, rather than the negative things that happened to you. And while the negative side of things can overpower the positive side, the positive things are still there. It’s up to you to find them.

Make a list of your writing accomplishments. Don’t limit them to just pieces you’ve gotten published, but to what you think you’ve done that was not only good but super, even if editors didn’t think so.

What’s missing from this list? Were there pieces you wanted to write but didn’t get time? Did you miss the mark on the better markets? Was there something special you wanted to write about but never had the chance? And finally, did you make enough money? The answers to these questions will help you plan for 2015.

In order to create a plan of action, you need to set down some goals for this year. Goals come in two forms—long term and short term. The former helps you plan way ahead while the latter helps you stay focused on the here and now.

Long term goals usually span three to six months, sometimes even as much as a year or more. These might include breaking into new markets or working on a book. Ask yourself where would you like to be with your writing in, say six months. What would you like to accomplish?  What skills need improvement to enable you to achieve your goals?

Short term goals are more current, covering as little as a week or as much as a month. They’re also more specific. For instance, you might set a goal to get a particular article or story published. Or you may set some fitness goals to get your body and your mind in better shape.

For both long and short-term goals, you’ll need to list what you need to do to accomplish them. Limit these needs to three. That’s realistic, given the amount of time you’ll have to devote to accomplishing them. More than three may overwhelm you, causing you to avoid that particular goal.

Above all, keep things simple. Don’t list too many goals for a specific amount of time. Set only the number of goals, both long and short-term, that you can easily accomplish in the time you’ve set.

Writing down goals is one thing. You’ll then have to make yourself review them from time to time to make sure you’re staying on track. Set a time to review what you’ve accomplished—at the end of a month, at the end of three or six months, at the end of the year. How did you do? Did you fall short, and if so, by how much?

Don’t worry if you failed to accomplish a goal or two. Just roll the unfulfilled goals over to the next time period. For your yearly goals, there’s always next year. And for your short-term goals, there’s always next week, next month, or next quarter. But don’t just keep pushing goals ahead. Doing so will prevent you from making any progress. Stay on track and move forward so that at the end of 2015, you’ll have a lot to look back on.

                                  
                                       

Share Your Gift

Christmas is a time for sharing and gift giving.  As a writer, you have a gift—a gift to share. And this is the time of year to do it.

Some people write letters to along with their holiday greeting cards. While these may be interesting to family and friends, they’re usually of little interest to acquaintances or business associates. As a freelance writer, you can use this opportunity to do something special.

If you write non-fiction, you can write a short article on a subject that interests you or that you specialize in. Remember it needs to be short—no more than one page single spaced. You’re probably used to writing much more, so writing something this short will be a challenge. But as a professional, you should be able to make this short piece as interesting and focused as a regular article for a magazine. The secret to be extremely focused. Take one small topic and elaborate on it. For instance, why not something on gingerbread. This could be as a piece focusing on a Christmas tradition, or a food decoration piece about making gingerbread houses, or something on the origins of gingerbread.

If you write fiction, you could write a very short story. Perhaps you’re used to writing short stories that are 10-20 pages long. You won’t have that luxury, so you’ll need to write a story that’s extremely short, but still has conflict and a climax. This will force you to have perhaps just one or two characters and action that takes place in a short span of time and at a single location. Let’s take the topic of gingerbread and see what sort of story you can write—perhaps a story about a gingerbread house that comes to life or a special gingerbread cookies or the story of a little girl who made special gingerbread cookies for a homeless person.

Whatever you write, your friends, family, and colleagues will appreciate it. But writing the story is only the beginning. Today, you have a number of ways of sharing your work with others.

With fewer people sending Christmas cards by regular, you may choose to send your story out by Email. Or perhaps you’ll choose to post it to your Web site. And with so many social media outlets available, you may want to post it as a note on your Facebook Page or perhaps post it on other social networking sites.

Whatever you decide to do, you’ll find it’s a great way to send greetings to those you love and also a great way to promote your work to those you’ve worked with throughout the year or those you hope to work with in the coming year.

Happy Holidays.