The Right Time

Too often writers are consumed by the content of what they’re writing. Few consider whether the subject is timely or not. To be a successful freelance writer, you have to consider whether it’s the right time to write and market your idea.

While some subjects are “evergreen,” or good for just about any time, most are time specific.  Evergreen pieces appeal to an editor any time of year. Even so, you still have to get things out ahead–at least 2-3 months for short stories and magazine articles, and perhaps a year ahead for a book idea. It’s not what’s trending now but what will be trending in the near future. In some ways, you have to be somewhat of a fortune teller to predict what readers will want down the road.

Many beginning writers get frustrated when they get rejections from publishers for their work. While the writing skills of some may be lacking, the reason for the rejection could be one of timing. Many think they can send any article, short story, or book idea in at any time and the publisher will just love it. But it all comes down to timeliness.



To market your writing successfully, you have to take a hint from retailing. Department, discount, and online stores would never think of putting out summer clothes in June or July (or December or January for those down under). Summer is already here. Instead, they put out their summer collections in April or May, several months ahead of when the clothing might actually be worn. Ads for back-to-school clothing and other items now begin to appear in July, barely a month after most kids have just gotten out of school for summer vacation.

So to get your ideas—or in the case of short stories, your text—to an editor at the right time, you have to think ahead. Whatever you’re sending out now—except articles to newspapers if you can find any to take them—should be on topics that will appeal to editors three to six months from now. This works especially well with seasonal subject matter.

Writing about events in a timely manner is another thing altogether. There are three ways to approach this—write about the event before it happens, write about it after it happens (news), and write about it coinciding with an anniversary of the event.

Most publication relations writers write about events before they happen. This produces interest in the event and encourages readers to participate or attend it. Newspapers usually publish stories about events after they’ve happened, giving readers a review of the event. Magazines like to publish articles on events to coincide with the anniversary of an event because they need to plan far in advance. Knowing which type of publication you’re targeting will allow you to know how you should write about an event.

Trending subjects can either have a short life or a long one. Articles about a political election or the election process may only be of interest to readers for a shorter time while those that concern diet trends may have a longer timeline. It’s important to know which trend is which in order to pitch ideas that won’t be outdated by the time an editor gets to them.

Seasonal pieces are perhaps the easiest to write and sell because seasons are well established. The four seasons of the year—summer, fall, winter, spring—the most general, but you also have those holidays around which retailers plan their sales—Christmas, Easter, Presidents’ Day, Memorial Day, Thanksgiving, and back-to-school. You can easily make a list of ideas for each season and be assured that most or all will sell.

So while it’s important to write well, it’s just as important to write timely pieces that you know will sell.

To read more of my articles and book excerpts, please visit my Web site. And to read more articles on freelance writing, grammar, and marketing, go to Writer's Corner.






                               

The Key to Unlocking the Door to Success

Communication is the key to unlocking the door to success. Believe it or not, you already have it in you. But you’d be surprised how many writers—in fact, how many people—cannot communicate effectively.

Writing is one of many forms of communication. Like listening, it requires a reader to digest the ideas provided by the words. Remember that old saying: "If a tree falls in the forest, does it make a sound if no one is there to hear it?" That could be changed to read: "If a writer writes down his or her ideas, do they exist if no one reads and interprets them?"

There are three parts to the communication process—the sender, who sends the message, the message, itself, and the receiver or the reader. If the receiver cannot understand part of the message, even one word, than there’s mis-communication.

This concept should be the basis for your writing. Using it is the difference between being a writer and a person who writes. Everyone learns to write in school. But most people don’t communicate well. Instead, they rely on the reader to interpret what they have to say.

This happens everyday on Facebook. Most Facebook users assume that they’re writing only to their close friends. Actually, most of them are really sending their posts out to all their Facebook “friends,’ many of whom they don’t personally know. Normally, they shorthand their posts, assuming their personal friends know what they mean. But those Facebook “friends” who don’t know don’t understand what they’re trying to say, thus mis-communication occurs.

As a professional, published writer, you must make sure that everyone who read’s your work understands it.

If you write articles for magazines, for instance, you already have a target audience—a defined group of readers based on the subject matter of the magazine. Most magazines today specialize in a particular subject, so you must slant your article to meet their needs.

However, if you write books, your readership is often undefined. Sure, some may argue that if you write a romance novel that only women of a certain age will read it. But in reality, what’s to prevent any reader from purchasing the book at a bookstore, a book sale, or even on Amazon. Chances are men won’t read it, but you never know.

So knowing who your reader will be is an important part of the communication equation. To be successful and get your work published, you need to write for a specific group of readers who will understand not only what you’re writing about but the words you use to do so.

Too many beginning writers write for themselves without considering who will read their work. Because of this, they fail to get published. Naturally, there are other reasons why they may have trouble getting their work published, but lack of communication is Number One.

Have you written pieces that have yet to be published? Get them out and read them again. Did you write them for a specific group of readers or just yourself? Changing the angle or focusing these piece better may still help you get them published.

How to Get Started in Children’s Writing

If you like kids and have a genuine love of children’s books, you’re on your way to writing for them. But you’ve probably heard stories about how competitive publishing is—especially children’s book publishing—and how manuscripts can sit on an editor’s desk for a long time before the editor takes action, one way or the other. But don’t let that stop you.

The first step to getting published is to find an idea that will fit within the category of children’s books you’ve chosen. The idea must fit the category, and thus the age and reading level of the child who will be reading it.

To begin, make friends with the children’s librarian at your local public library. Find out what the new trends are in children’s literature.  Find out what kids are reading these days. The answers will surprise you. And if there are any kids there, watch how they choose books from the shelves, especially in your book category, and listen to their conversation. Then check out a dozen or so books in your chosen category that are similar to the concept you have for yours.

If you don’t have a definite idea, read other media directed at children. You can often get a sense of what the next trend in children's book publishing is going to be by studying kid's magazines. You’ll find a selection them at your library or bookstore. Most come out monthly, so they respond to trends faster than book publishers. Studying Web sites geared for children can also provide cutting-edge information. Many of these Web sites are educational ones. Others tie in directly to product lines or books directed to children. And many children’s magazines have their own interactive sites for kids.

When you come up with some ideas, test them out on some children of the age range you’re targeting—your own or those of friends and neighbors. Tell them about your ideas and ask them what they think. Children, especially younger ones, are extremely honest, and they’ll tell you whether they like the idea. In fact, they’ll ask you how soon they can read your book. This is early test marketing.

If you’re considering writing a non-fiction book for your children’s age group, read the news, either in print or online. Start a file of clippings or printouts of articles that apply to children and your specific subject.

Besides talking to kids about the books they’re reading, spend time with your target readership.
Volunteer at a school library, get involved with a church youth group, or figure out another way to get firsthand experience with kids. Investing your time and creativity into getting to know kids is the best way to learn to write for them.

Attend writers conferences. The Society of Children's Book Writers and Illustrators, a large international organization for those who write and illustrate children's books, sponsors regional conferences and two large national conferences a year. But don’t limit yourself to just children’s book writing conferences. Networking with other writers at general writing conferences can be helpful, too. Besides interacting with other writers in person, you should also search for children’s writing forums and communities online.

You should do all of the above on an ongoing basis. Once you get a good idea and test it on some children, you’re ready to begin planning your book. The information you gather from the above sources will help you throughout your children’s writing career.

Next Week: The Changing Face of Children’s Book Publishing

Listen to Yourself

Everyone thinks they know how to write. In fact, just about everyone can because they all learned how to write in school. But learning how to write and knowing how to write are two different things.

Because writing is one of three universal forms of communication—the other two being speaking and listening—writers are susceptible to comments and even harsh criticisms from just about anyone.

It begins with someone telling you that you should be a writer. “You certainly have a way with words,” they may say. Or, “Have you ever thought about being a writer? You certainly have the talent for it.”

In most cases of this sort, the person making the comments has neither the background nor credentials to determine whether you should be a writer or not. Only another writer can truly comment on your aspirations. And even then, it’s only their opinion.

And even if you’re trying desperately to become a professional writer—one that gets paid for their writing—the person who doesn’t write for a living but just writes to communicate can’t understand what all the fuss is about because to them writing is an everyday thing.

So what makes a writer so special? Although “wordsmith” is a word only used in pseudo-intellectual circles today, it best describes what a writer does. A writer crafts articles, stories, and books using words in a special way to achieve a purpose, to communicate a special message. People describe those who can do this without too much effort as having “talent.” But, in truth, any writer can achieve the same goals with hard work and determination.

It’s like when you were back in school. Some of your fellow students got good grades with hardly any effort. It seemed as if they didn’t do half the work you did. But in the end you may have received good grades by working harder. The same happens with writers.

Once you’ve had something published for pay, you think you’ve made it. But getting published is only the first step in a career-long process. At this point you can claim to be a writer, for you’ve written something and gotten paid for it. But other people don’t see the difference. To them, you write just like they do—you put your fingers on the keyboard and tap away.

Because of this, they look upon you as a threat to their writing abilities. Normally, you may not have a problem with this, but should you use your writing abilities for a project that isn’t related to your professional work, all bets are off. At this point, others see your writing abilities as equal to theirs. So whether you know that a passage should be written in a certain way doesn’t matter. They won’t hesitate to criticize your work because they feel equal to you.

Ironically, this doesn’t happen with other professions. No one tells a doctor or a lawyer or even a business owner the right way to do their work because they know nothing about it.

Even in the writing industry, we have prejudices. People look upon writers who are on the staffs of newspapers and magazines as professional writers. But they don’t look upon freelance writers with the same eye, even though they also get paid for their work. To many people, working for a weekly paycheck gives the job credibility. In fact, most people don’t even realize freelance writers actually exist even though they read their work in publications all the time. And what about all the authors out there? Using the word “author” after your name only says you write books, but in the end, you’re a writer all the same.

So what can you do to gain credibility in the eyes of others? First, you must study your craft and learn all the grammar and usage rules. Then you need to learn when to break those rules to make a point or show emphasis. Academics only write by the rules. General writers write using the rules or not depending on what they’re trying to say. What makes it difficult for freelance writers is that there are no requirements to be one—no special schooling, no degree, no internship. The only credibility a freelance writer has is his or her ability to get published and get paid for it.

In the end, stick to your guns and listen to yourself, for only you know what you want to say and how you want to say it and get paid for it.

Today’s Rollercoaster of Freelancing

Remember the days when rollercoasters were the most fun ride in an amusement park. The cars crept slowly up the incline, seemed to hesitate for a moment, then gravity took hold and they plunged to the depths, riders screaming all the way.

Today, the cars still plunge, the riders still scream, but at ever-increasing, sometimes dizzying, speeds. Believe it or not, the same thing is happening to freelance writing.

Technology has taken rollercoasters to literally new heights with more curves and many more screams. It has done the same to freelance writing. Since the 1990s, computers have changed the way freelancers do business. They’ve allowed writers to work anywhere and find information on practically any subject in seconds. But those same computers have also given editors an extra edge that previously only freelancers could provide them. You’d think all this technology would provide loads of publishing opportunities for writers, but unfortunately, the opposite is true.

Sure, there are loads of additional opportunities for writers, like blogs and ebooks, but most of these pay little or nothing. And as a freelance writer, you can’t live on that.

Technology has also cut into traditional freelance markets. And while communication happens in an instant today, there are more writers out there than ever before—all trying to make a go of it as freelancers. That number also includes all those editors and staff writers who lost their jobs because of publications closing.  So even if you think you’ve sent an idea to an editor quickly, someone else will have sent the same idea faster and gotten there first.

Freelancers used to use the U.S. Mail to not only send queries with ideas, but also finished manuscripts. Today, if you don’t use some sort of electronic form of communication, you’re out of luck. However, there are still some editors who haven’t adapted to 21st-century communication and insist writers send everything by snail mail.

In today’s freelance writing environment, writers experience higher highs and lower lows. When they fall, they fall hard. So much today depends on the idiosyncracies of technology.

For instance, one writer developed a long-standing regular gig writing content for Web sites.  The same person, his biggest client, owned a group of sites. He began pulling some sneaky tricks, trying to get more hits on Google. Google discovered this and pulled all of the client’s sites from its listing which effectively knocked out his sites, putting the freelancer out of work.

Because many people get their news from the Internet and T.V., the newspaper market, which provided many freelancers with bread-and-butter work, is virtually dead.  And while there may seem to be more magazines available today, many specialize in one subject. And a specialty market will only support a limited number of publications.

How Good a Promotional Tool is Facebook?

Social media is all the rage today. It seems everyone—or almost everyone—is on Facebook, the leading social media platform. There’s a lot of buzz about how social media, especially Facebook, is a prime promotional medium for small businesses. But as a writer, is Facebook for you? And if so, how?

First, it may be good to begin by dividing writers into two groups—those who write books, either fiction or non-fiction, and those who write shorter pieces like short stories and articles. You may ask what’s the difference. There definitely is one.

If you’re a book writer, commonly referred to as an author although a writer nonetheless, you produce a product that you can sell directly to readers. With the ever-increasing proliferation of ebooks available from such online distributors as Amazon and Barnes and Noble, among others, you can write, publish, and sell your books directly. But that also means you have to do your own promotion. And that’s where social media networks like Facebook come in.

Create an Author Page
By creating a Facebook author page, you can promote your books and stay in touch with your growing list of reader fans. Through your author page, you can alert fans to book signings, new or upcoming books, reprints of older editions, updates of non-fiction books, and special book sales. Author pages also allow you to offer teasers for upcoming books in order to build reader anticipation.

Unfortunately, the range of options isn’t as great on Facebook if you write short stories or articles. This is mainly because you normally don’t sell directly to readers but instead sell your work to magazine editors. Editors are busy people and don’t have time to actively seek out writers on Facebook, so unless you know an editor personally, chances are they won’t be following you on Facebook. Of course, you could sell your short stories and articles either individually or in collections as ebooks for Kindle or Nook. This is especially good for pieces that are too long for magazines.

In the above case, a Facebook author page probably isn’t the best option. Instead, consider setting up a business or professional page on Facebook. It works much the same way as an author page but allows you to also promote other writing projects, courses, and other communication services. For this you might want to create an umbrella title, such as “Your Name Communications,” substituting your name in the title. That’s broad enough to encompass a variety of projects and services. Check out my page for Bob Brooke Communications.

Remember, both author pages and professional pages have “likes” not “friends.” The people who follow them are essentially fans of your work and want to know more about you and what you write about.

Facebook’s Downside
Unfortunately, there’s a downside to Facebook. Many users, perhaps yourself included, have become frustrated that no one “likes” or comments or shares their posts. With the shear volume of messages on Facebook each day, that’s only natural. At best, it’s an indirect communication medium. Most of the time only those Facebook users who are actual real-life family members, friends, and acquaintances take the time to “like” or comment on a post. So you can see that could seriously interfere with promoting yourself as a writer or promoting your writing products.

However, if you have either an author or professional page, you have control of the content you post there. You decide just what you want your fans to know. And because they like you as a writer, they’ll interact to what you tell them. And it’s only on author or professional pages that you can see how many people have seen your posts. Personal Facebook pages don’t offer that. In this way, you can see which posts receive more attention and can then post accordingly. Think of your author or professional page as being the online headquarters of your fan club.

Getting the Most Out of Facebook
So how can you get the most promotional mileage out of Facebook? First, Facebook isn’t the place to post your writing for feedback or criticism. Facebook users generally don’t read more than they have to. Everyone is too busy to linger over long messages. If you want your fans to read your work, create a Web site or post to someone else’s site and then post a link on Facebook back to either.

Another way to get people on Facebook to read and share what you have to say is to write a blog, then link your blog to your Facebook page, either directly or through Networked Blogs. While you may not notice too many Facebook users accessing your blog on Facebook, itself, they may do so through any number of other outlets through Networked Blogs. You can even set up a special Blog App tab on your Facebook Page that enables fans to go directly to all your past blog posts right on your Facebook page.

Remember, the main purpose of your Facebook page is to keep your fans in the loop. Keep them informed as to what’s going on in your professional life. Don’t just hawk your books or other writing. They’re bombarded with sales pitches all day long on the Internet. Try to be a bit more subtle. Take them behind the scenes when creating a book or perhaps give them actual information on where your books are set. Offer contests, trivia about your book’s subjects, reviews, writing tips, whatever. Facebook users love to look at photos, cartoons, and infographics (photos with text overlay). Post these regularly on your favorite subjects on your Facebook page and you’ll definitely see results.

For some good examples, check out the author page for mystery writer Elena Santangelo. And the professional page for Bowers Watch and Clock Repair, even though this isn’t a writing page. Both have been extremely successful in their Facebook efforts. 

And one more thing: You need to have patience, lots of it. A successful Facebook Page doesn’t happen overnight. It requires a lot of effort and a bit of time to maintain it. If you don’t have enough of either of those, don’t bother.

The Two P’s to Success

Success as a writer depends on two things—patience and perseverance. Do you have enough of both to succeed? Many writers don’t.

Recently, Dagda Publishing posted a message on Facebook, stating that best-selling novelist Joanne Harris said that J.K. Rowling’s “little story about wizards” distorts the truth about author’s pay. Essentially, it misleads beginning writers into thinking that they, too, will make lots of money at writing.

But what that statement leaves out is how long it took for her to achieve that kind of success. And what did she have to endure to get there?

The first thing you need to succeed is patience—lots of it. Writing success doesn’t happen overnight. It can take up to 10 years for things to begin happening for you. Somewhere along the way you may get a lucky break. But that’s a big maybe. Are you prepared to wait that long?

Om today’s fast-paced world, many people expect everything to happen quickly. They believe because they created a Web site or Facebook page, for instance, that people will flock to it. They also often believe that their writing is so good that everyone wants to read it. Sorry, but the answer is no on both counts.

Part of the problem is the shear volume of writers out there. They produce thousands of articles, short stories, and book each year. And with more newspapers and magazines folding, there’s a growing tide of out-of-work editors and reporters that have been thrust onto the freelance market. They believe that all their experience must count for something. But what most find out all too quickly, is that they have to start nearly at the bottom like everyone else. But they can’t afford to be patient because of their sudden loss of steady income.

So what do you do while you’re being patient? You persevere. Perseverance, or the act of continuing to plug away at what you believe you’re meant to do, is as important as patience.

Persevering means continuing to write even when other pieces you’ve created don’t seem to be going anywhere. It also means searching out new contacts and markets for your writing. If you don’t constantly search, you won’t be open to opportunities that may come along.

Perseverance also means following through on your ideas and finishing writing projects that you’ve started. If you’re trying to write a novel and get stuck halfway through, take a step back and analyze what you have done so far. It’s possible you didn’t plan it out well enough. Too many beginning writers make the mistake of just starting to write without giving any thought to the direction in which they’re headed.

By making patience and perseverance part of your daily life—not just your writing routine—you’ll have a very good chance of succeeding in your dream of becoming a writer.

Reading and Writing Go Hand in Hand

Reading is an important part of writing. But you’d be surprised just how many beginning writers aren’t avid readers. A recent study states that 23 percent of Americans want to be writers, but the percentage of them who actually read regularly is pitifully poor.

Reading and writing go hand in hand. To be a good writer, you have to be a good reader. The more you read, the better writer you’ll become. This is a pretty bold statement, but it’s true. Exposure to good writing is imperative. Reading just anything won’t do. You have to read well-written articles, stories, and books before you can understand how to write them well.

Most people read to be informed and/or entertained. As a writer, you have to read for technique and, yes, ideas. The broader your reading—the more different kinds of writing you read—the more of each you’ll absorb and the more ideas you’ll have for your own work.

Begin by making it a daily habit. Work the reading of articles in newspapers, magazines, and journals (either online or in print) into your daily routine. With the proliferation of electronic tablets and e-readers, it’s easy to catch up on what interests you while you’re on your coffee break or while eating lunch.

Consider cross-platform programs like Evernote. With its free version, you can save articles or other writing from the Internet to read when you have time. And you can make notes on what you read if reading from a laptop or tablet.  Of course, you can always take along a paperback book to read while having lunch in a nearby park or even while sitting at the picnic table outside your office building where you work.               

The wider your reading, the better. But make sure what you’re reading lies within your fields of interest. That’s not saying you shouldn’t read something new and different once in while.  But if you stick to what interests you, you’ll be more likely to enjoy what you’re reading because you have some interest in the subject matter. Perhaps you’re interested in anything having to do with the Arctic or Antarctic. You might read articles, short stories, non-fiction books and novels about either location----all within you realm of interest.

You may be interested in reading various genres of writing—science fiction, mysteries, detective stories, westerns, etc. But if you don’t enjoy a particular genre, reading it for whatever reason won’t make you like it any more. In fact, it may totally turn you off to it because you see reading it as a self-assignment of sorts.

Also, be sure to stick to writing that has been professionally edited or at least written by a professional, such as this blog. Not all blogs fall into this category, however. Some are just ramblings of everyday people with something to say on a particular subject. And while they’re useful for gleaning information, the writing in them isn’t always up to par.

You can also read or re-read works of literature. But watch out. The older a piece of writing is, the more its style will be dated. And you want to read writing from the last 50-70 years—the period that includes modern writers like Ernest Hemingway, John Updike, Tom Wolfe, Ann Rice, and Truman Capote.

Remember, you’re writing in the 21st Century, so the technique and style you need to absorb should be of your contemporaries. But that doesn’t mean you can’t glean ideas from famous works. Try to figure out how the writer developed his or her idea for a story or book. Was it relevant at the time? Was it related to current events? Is it still relevant or could it be relevant again in a new form?

And while no idea should be done again in exactly the same way, you could put your own spin to an old classic. Take “Romeo and Juliet,” for example. This story of star-crossed lovers has been done over hundreds of times, each as intriguing as the last.

In the process of reading, learn to recognize bad writing. Then steer clear of it, both in your reading and your own writing.

One Block at a Time

Every career depends on the building blocks gathered along the way. It isn’t any different for writers. Even the great pyramids rose one block of a stone at a time. So what kind of building blocks should you cultivate to make your writing career successful?

In this business, you’ve got to leverage whatever experience you have. Sure, one article or book may lead to another. A article, short story, or book may lead to a film. But those are the most obvious. What you need to look for are less obvious building blocks—those that you may even take for granted.

First of all, every experience you have may contribute to ideas for your work. Many writers, especially those writing fiction, use their own experiences as jumping off points. Some go as far as turning their personal experiences into stories or books. If you’ve gone through a traumatic time, readers want to read about it. Today, there seems an insatiable curiosity about what happens in other people’s lives.

But it’s a variety of experiences that lead to further successes. Take one writer who began writing reviews and taking photos of musical acts for a free arts tabloid handed out in record stores. This gig led to the publication of some of his photos in a large city newspaper. That gave him some clout to use when promoting his work to editors of some music and arts magazines.

That same writer loved to travel. But travel can be expensive, which limited him to local places. One day he received an invitation to a trade show from a friend in the travel business. That led to an invitation to travel to Guatemala on a press trip. He notified some editors of trade magazines that he was going on the trip, and one asked for whatever stories he could provide from the trip—on speculation, of course. He returned and wrote the stories, and the editor loved them. That was the beginning of a long-lasting gig with that trade publication.

Work from that publication led him to write for other trade publications. While writing for more than one trade publication in a particular field is normally frowned upon, he managed to end up writing for most of the major ones in the travel industry. Because he offered so many different angles, none of his pieces competed with each other.

And while trade writing brought in steady income, it didn’t pay all that much. So this writer set his sights on consumer travel magazines. His trade writing gave him ample credentials—he often wrote two or three articles a week for them. And writing for trade, no matter which trade, meant he was also writing for business.

That business article writing led to another long-standing gig with a regional business newspaper, for whom he wrote one or two articles a week. These provided another source of steady income.

Along the way, he was now developing several avenues of income which helped to steady his overall freelance outlook.

His travel trade writing led to offers to write travel guide books. Sometimes he was one of several contributors, while at other times he wrote books on his own. This added greatly to his credentials. The reading public, as well as magazine editors, look up to anyone who has written a book. The truth is that books don’t pay all that much. But the wealth they do give you is in the respect you get as a writer. If a book is successful—even if you don’t get paid a lot for writing it—it will be one of the biggest building blocks on your road to success.

If you’re work is good enough, you may even get awards. And these can go a long way to helping to promote your writing business. The writer above knew that and when he received several prestigious awards, he took full advantage of them as promotional tools. These helped him establish at least one specialty.

The bottom line is to always push your comfort zone. Seek work that stretches your skills—yes, even exaggerate here and there. Remember, your experiences plus networking plus your skills equals moving to the next level.

Gather Ye Building Blocks

Today, people put a lot of stock into experience. You can get college credit for it when pursuing a degree. You can get a better job because of it. And as a freelance writer, experience can help you climb to the next market level.

Job applications and HR (Human Resource people—although at times they may seem more resource and less human) lead people to think that only the experiences they’ve had in a particular area related to the job are important. That couldn’t be farther from the truth. And in freelance writing, all types of experience count—not just writing experiences but life experiences as well.

Perhaps you began your career as a worker delivering prescriptions for a mom-and-pop pharmacy. Think of all the people you came in contact with. Then think of all the situations you needed to grapple with while doing your job—grumpy people, old, sickly people, angry people, strange people, and those that were just plain nuts. Think of the weather conditions you had to endure to get those prescriptions out to them. How you coped with them and the situations is your experience.

You say, “What does that have to do with freelance writing?” Believe it or not, a lot.

Every job you’ve had, every life experience leads to another. All the information gets stored in your brain for future use. Your mind uses all your experiences as resources to help cope with future ones. So the experience you gained dealing with all those people should eventually help you in dealing with editors—grumpy editors, old editors, angry editors, strange editors, and those that are just plain nuts.

Let’s look at the flow of experiences for a particular writer. Let’s call him Joe. Joe started his writing career working on the staff of his high school yearbook. When he went to college, he joined the staff of his college paper. While working on the college paper, Joe started writing reviews of movies, a favorite interest of his. An editor at the local town newspaper saw Joe’s reviews and asked him if he’d do some for her. While the pay wasn’t that great, it was a start.

Joe’s interest in movies led to a broader interest in media. After college, he wrote reviews of not only films, but of other forms of media. All the while, Joe continued to improve his writing. He eventually got a job on the staff of a small pop culture magazine. But the pay wasn’t enough to live on, so Joe pursued his studied area of expertise, business management, and eventually became the manager of a large regional office for a big corporation.

And while he enjoyed his daily work, his heart longed for the time when he could spend hours sitting at his home computer writing.

The trick to making your experiences work for you is to first identify them. Most people never really look at all the experiences they’ve had up to the present time in their lives. You’ve got to network those experiences and make them work for you.

While writing media reviews, Joe became friends with a movie producer. A few years later, the producer introduced Joe to some public relations people who promoted movies and videos. It was then that Joe learned about the movie business in depth. This led to a short gig as a movie columnist for a regional magazine.

Once he had his foot in the door, the rest, as they say, is history. Joe began to get assignments from editors of a variety of magazines. They were looking for someone who knew what went on in the movie biz. Then Joe hit the big time with an article in the Chicago Tribune. That led to more assignments.

So whether your experience is in writing, itself, or in the subject areas you write about, you need to always seek better assignments. You need to climb the ladder to freelance writing success one experience at a time.

Can You Really Make It as a Freelance Writer?

It’s 3 P.M. and you’re sitting at your desk in your cubicle staring at your computer screen. Your mind wanders but settles on one thought—wouldn’t it be great to have time all to yourself to sit and write articles for top magazines. 
                                   
It’s that narrow-minded thinking that will make sure you’re still sitting in that same chair several years from now—without having written a word.

Yes, it’s possible to become a successful freelance writer but to do that you have to first define “success.” Is it getting published, making a lot of money, achieving national fame, winning awards? The better you define what success is to you, the better your chance of achieving freelance writing success.

Can you really make a living as a freelance writer? Your chances are probably as good as any other entrepreneur. And just like any other person going into business for themselves, you need to look at the bigger picture.

Believe it or not, freelance writing is all about relationships. Relationships with editors, relationships with research librarians, relationship with the human subjects in your work.

The key to finding freelance success is developing relationships with editors at the publications you’d most like to write for on a regular basis. These relationships are invaluable, as you’re unlikely to make a living by relying solely on a constant stream of cold queries. You want editors to contact you with assignments. The best way to do that is to always deliver exactly what the editor wants by the assigned deadline. In fact, the more quickly you can turn around quality articles, the better off you’ll be.

Many publications, strapped by tight budgets, have smaller staffs these days. So the editors depend on a stable of good, reliable writers to fill most of their needs. While it may be hard to break into one of those stables, it’s a goal you must strive for if you plan on freelancing full time.

As editors move from publication to publication—and they move faster and more often than hairdressers do to other beauty salons—they often take along their most reliable writers, even if the magazine isn’t in the writer’s subject realm. Anyone can learn about a subject to write about it, but not everyone is a good writer. So editors opt for good writers and help them along with the subject matter as they go.

One thing that many new freelancers forget is that full-time freelance writing is a full-time job, just like the one they left to become a freelancer. Of course, the big difference is that you can choose the hours you work, but you’ll still have to put in as many hours—or more—to make it. You don’t get paid vacation time, and you don’t get benefits like health insurance, a 401k and playing on company teams. However, you do have the opportunity to out-earn what you would get working for a publisher and set a flexible schedule so you can take care of other things when you’re not overloaded with work.

So success as a freelancer depends on how all the parts fit together as a whole. It’s usually not about money, but though you can earn far more than you did in sitting in the cubicle of your day job, it’s the quality of life that counts.

Dealing With Rejection

Most beginning writers think that rejection is a part of the writing process. They get rejected so often that they become dejected and some lose all hope of getting published. It doesn’t have to be that way.

One writer got rejected for six years before he suddenly had an article published. He didn’t really know how it happened. It just happened. That was his first mistake. It was another six years before he got published again.

So let’s take a look at why your work may be rejected.

You could use the wrong format (more on formatting in a later blog)—how the writing looks on the page. You could have written about a topic the publication doesn’t like or use. You could have sent your piece in at the wrong time if it’s something more appropriate for a particular season. You could have made lots of mechanical errors—spelling, punctuation, etc. The list can go on and on.

So you see that most of the fault in rejection begins with you. But most beginning writers put the blame on editors or others involved in the publishing process. So what are some ways of dealing with rejection?

Don't take it personally. If you’re a beginning writer, editors won’t know you. You haven’t proven yourself, so why should they take a chance on you. If you don’t cross all your “t’s” and dot all the “i’s,” then you're surely asking to be rejected. Your work has to be perfect and look professional, even if it doesn’t sound professional. A good piece of writing can be edited into a very good piece, but a bad piece usually isn’t salvageable.

Get a second opinion. If you think that your work should have been accepted, or if it’s been rejected by a few editors, perhaps you should seek a second opinion. Get someone you trust that’s also a writer to take a look at it and offer their opinion. You may find that your writing wasn’t that good after all.

Discover what you can do to regain your confidence after a series of "no's." For a new writer, rejection really hits hard. Perhaps you’ve received enough rejection slips to paper the walls of your bathroom. Then maybe you should do just that. A little whimsy never hurt anyone. But seriously, write something that’s short and good and send it to an easy market—one that publishes a lot of material. One of the biggest mistakes beginning writers make is sending their work to top markets when their skills are not yet up to speed. And many of those markets buy only a few pieces per month, so competition is fierce.

 Find a way to turn your rejection into acceptances or positive experiences. What you need is feedback, and that’s something most editors just don’t have time to give. Read rejection notices carefully to see if there’s even a hint of feedback in them. There are editors out there who want you to succeed. You need to know what they want and then you need to give it to them.

Be creative while waiting. Too many beginning writers send off a piece of their work and then sit back and wait for an answer. Begin work on another piece while you're waiting. As far as you're concerned, the fate of your first piece is out of your hands anyway. Also, don’t wait for months for a reply. If you haven’t received a reply in say two or three weeks—a month at most—drop the editor a note asking if he or she has had time to consider your piece. Don’t be afraid of editors. Remember, they’re busy people, but people just the same.

Above all, keep slugging away. Don’t give up. Eventually, something you’ve written will get published. But you have to guide it along the right path to get there.

Seeing the World and Writing About It

When you say you’re a travel writer, everyone thinks you live a glamorous life, jetting to exotic locations, working on your tan, staying in posh digs. Let’s face it, that may be okay for Ruddy Maxa, but for the rest of us, travel writing is hard work and probably the worst paying of all the writing genres.

Sure, you’re dying to get an article published about your last vacation. But travel writing isn’t about writing about the fun you had on your first cruise or the grand shopping experience you had in a foreign market. It’s writing about the life and culture in other countries—educating your readers so they can make the most of a trip there if they choose.

Let’s look at the wrong way to do it. A woman took her younger children with her to London. She had a rotten time with them. When she returned , she wrote about all the bad experiences she had with her kids. Instead, she should have planned her trip better and even if things went badly, she should have put a positive spin on her article by writing about what a visitor can do with children in London. She wrote this article for a Sunday newspaper travel section. Unfortunately, most newspaper travel editors rather publish pieces that find fault with a destination than show how to really enjoy it.

But writing travel articles for newspapers is different than those written for magazines. The latter’s purpose is to entertain. Take inflight magazines for instance. You won’t find a negative article in them, nor will you find an article about flying unless it’s about how to make the experience a good one—effective ways to deal with jet lag, for example.

To be a good travel writer, you have to be a good traveler, not a tourist. Going on vacation is one thing, but traveling to a place to write about it is quite another. As a tourist, though you may plan your trip in detail, you go, enjoy yourself, and come home to tell your friends about it. After that, your memories may linger, but eventually you move on to another place. Not so for a travel writer.

You’ll need to learn to travel for research.  You’ll need to research the place before your trip, do on-the-ground research while there, and more research after returning home. Only then will you be able to write well about it.

Also, a professional travel writer doesn’t do just one article from a trip. Instead, the true professional does lots of research so that he or she may write many articles for different publications, all about different facets of traveling to that destination. How many articles can you think of to write about London. If you said lots, you’re correct. The list is almost endless.

But travel writing doesn’t have to be about exotic places. You can write great pieces about destinations closer to home, within driving distance, for instance. You can also take less expensive forms of transportation like trains.

So if you’re serious about travel writing, start writing about places you know well already. Whether they’re destinations close to home or on the other side of the globe, make it your business to learn everything you can about them, then write articles that will make anyone want to go there.

On the Road Again

Have you dreamed of traveling around the world then writing about your travels and getting paid for it? A lot of beginning writers and lots of other people have done just that. There’s something glamorous about travel writing. You’ll definitely impress your friends when you tell them you’re off to another far-off land. For them, travel comes maybe once or twice a year during vacation time. But to travel whenever it beckons you is to them a dream come true. But is it that easy?

True there’s a touch of glamor surrounding world-journeys-for-pay. Getting started in it isn't all that difficult if you hustle enough, but since 9/11 things have changed, not only because of what happened on that fateful day, but also because the publishing markets have changed.

Fifteen to twenty years ago, most readers got their information about other places from reading articles in magazines and travel guides. Since then the market has drastically shifted to include videos, podcasts, and hundreds if not thousands of Web sites with information on where to go and what to do. So the market for travel articles isn’t what it used to be.

Secondly, for the most part, you’ll make more if you work for minimum wage at McDonald’s than if you traveled the world and wrote travel articles. Have you seen what it costs to travel today? Compare those travel costs with what editors normally pay for travel pieces. No, I don’t mean the ones in Travel and Leisure and National Geographic Traveler. I’m talking about the majority of travel markets. The pay is pitiful for the amount of time and energy involved.

But still many writers try to break into this field. That’s because it seems to easy to everyone. Retired doctors who have the bucks to travel think they can dabble in travel writing. Retired teachers, who have the time and some bucks want to do the same. But how would they feel if you, the writer, wanted to dabble in medicine or teaching. You might be able to do the latter, but certainly not the former. To say the field is overcrowded is an understatement.

If you want to succeed in travel writing—and not just dabble in it—you have to work hard and be extremely organized. Remember, every moment you spend traveling is time spent, time for which you need to get paid.

Today, you pretty much have to have the means to travel to do travel writing full-time—or a spouse who will pay the bills while you travel and write about it. It used to be that airlines, hotels, and the like gave writers discounts or free transportation or accommodation. That isn’t so true anymore. Many hotels still give discounts and free rooms, but you have to get there, and the cost of doing that could hit you out of the ballpark. It doesn’t make sense to spend a $1,000 on a trip, only to make $200 on the article that results from it. So that means you’ll need to write and publish five $200 articles from that same trip to make up for the cost. And in reality, you probably won’t get paid $200 for each article, but less, which means you’ll have to publish a whole bunch of articles to make that trip pay for itself—and that doesn’t include any profit.

If you’re serious about travel writing, there are some things to do before you start packing. Discuss your travel plans with several editors—in person, by phone, or by email—regarding  places you'll be visiting, people you'd consider interviewing, and so forth. Often one or more of them will give you a noncommittal letter of introduction from them. This letter doesn't actually commit them to publishing any of your writing, but it helps open some doors, especially in foreign countries. At the least it should help establish that you are a working writer looking for good material. If you cannot get such a letter—and as a beginner that’s nearly impossible—then  take with you some backup material such as copies of your articles to present when strangers ask who you are and why you're asking all those questions.

Once you get established as a travel writer, you may, with luck, get a letter of assignment from an editor. This is the only way you’ll get any help with costs from hotels and such. Editors won’t hesitate to give one of their regular writers one of these, but they usually don’t give them to writers they don’t know.  Letters of assignment can get you out of tight situations when traveling, but more so they can get you into many museums and private libraries for your research and perhaps get you private tours with curators.

NEXT WEEK: More on travel writing.

What Makes a Self-publisher Run?

As traditional book publishing routes become more complex and harder to crack, more and more writers are turning to self-publishing—and not just those who can’t seem to get their work accepted by established publishing houses. But before you take the plunge into the world of self-publishing, you’ve got to strongly believe in your own work. Of course, patience, perseverance, organizational and writing skills will also contribute to your success. If you’re not a good writer, you won’t have any more chance of success in self-publishing than in sending your work to traditional publishers.

Not so long ago, "self-publishing" meant "vanity publishing." There were companies out there who prayed on novice writers, gladly taking thousands of their dollars to print their books with no guarantee of success.

A great example was the person who had been misaligned in some way. The following scenario was all too typical: A widow, whose husband had died at the hand of surgeons, is out to tell the world about the incompetencies of the medical profession. She decides to write a book and spends as much as $8,000 to have it “published.” In this case, published means printed. She’s a terrible writer and seeks revenge for her husband’s death more than anything else. In the end, she ends up with 5,000 copies of a book no one wants to read.

On the other hand, there’s the story of a young food writer who desires to write a book on Moroccan cooking. She does so, has it printed in Morocco—it was cheaper there—then ends up with 3.000 copies stacked in her bedroom. Instead of sitting on those books, she began to peddle them to gourmet food stores in high-end retailers like Nieman Marcus and Bloomingdale’s. Her book is a success and five additional books later, she’s a success. But only because she was not only a good writer but a savvy businesswoman.

Vanity publishers ran ads in magazines for writers—the ones only beginning writers read. The chances of your book, so printed, reaching much of an audience at all are slim. In most cases it will end up collecting dust in your attic—if you still have one after putting up the cash to have it published.

Today, the advent of ebooks and POD (Publishing on Demand) books makes it possible for you to self-publish your work without shelling out thousands of dollars. And the market is constantly growing. These days more books than ever are being self-published—fiction, nonfiction. poetry, art, design, crafts, guides, etc. While some are amateurish in their production, others look professional—as good as any commercially published book. They, like any book brought out by a large publishing concern with a list of hundreds, can bomb, or they can break the bank. As a self-publisher, you’re the publisher, as well as the designer, salesman, distributor, and publicity agent of your book. Fortunately, you’ll also collect all the proceeds from its sales.

How do you start out if you're going to make a profit? First, plunging into self-publishing without ever having published anything is as bad as writing a book and sending the manuscript around to endless publishers. Many beginning writers have the mistaken belief that they should start out by writing a book—the hardest type of project they could tackle. They have no idea what they’re doing and thus, end up with a poor product. But self-publishing after you’ve had quite a bit of work published, especially books, makes sense.

A mystery writer, who already has four published books under her belt, decided to convert some short stories of hers into shorter books and publish them on Kindle. While she’s not making tons of money, her book sales have been steady. And that’s because she already had a following. Her readers wanted more and she gave it to them. Now she’s experimenting with a POD book—a republishing in paperback form of one of her ebooks—for readers who don’t use Kindle. In the end, she’ll be successful because she’s plotted out her book market as well as she plotted out her mysteries.

What you need to start in self-publishing is a sound, well-researched idea for a book that appeals to a wide audience. After you write it, you need to get it professionally edited. You’ll also want critics, experts, etc., to endorse your book so your promotions will have credibility. And you get those by previously following the traditional published route.

Self-publishing is an affirmation of your belief in your own best efforts, because no publisher will care quite as much about your work as you do.

On a Clear Day You Can See Forever

There's money to be made from freelance writing—lots of it. For a few writers, this means big bucks. But for most writers, freelancing provides a modest income.

Today, the markets have changed drastically. While there may be fewer magazines and book publishers out there, other opportunities have opened up. We live and work in the digital age, a time when anything is possible. As they say, think outside the box. In fact, throw the box away.

There’s a vast expanse where whatever you write can find a home. The diversity of the marketplace is such that there are more ways for you to strike pay dirt than even some longtime professionals realize.

The flip side of the coin is the horde of writers and would-be writers after the bounty. There’s some 70,000 people in the United States alone that call themselves writers and have clippings to prove it. That’s a lot of competition.

Some major New York book publishers receive over 10,000 unsolicited manuscripts a year, out of which they may publish one or two. Today, it’s the sales department that decides what’s going to be published. It has less to do with the writing and more to do with the profit potential if a book gets published or not.

The average high-circulation magazine receives approximately 200 manuscripts a month. Some contend that the odds of selling to those outlets are overwhelmingly difficult. That's not necessarily so. If you’re a mediocre writer, then yes, you don’t have a chance in hell. But if you’re a more than competent writer, the chances of you selling are far greater. Perhaps only 20 of those 200 manuscripts will be good enough for an editor to take the time to read them.

Bear in mind that the flood of material that washes over editors' desks in publishing houses and magazine offices, in newspaper and syndicate offices, in television and movie producers' studios, consists mostly of badly written material. Well-conceived, well-written, and well-targeted material is scarce. Currently marketable material is even less available. The trend-setting story or article series is an absolute rarity.

Keep the following thought uppermost in your mind as you approach each new and potentially successful day: The many benefits of the freelance life and riches from your writing efforts, like the gold that lies under the mountains, come to those with the knowledge and ability to dig in the right places, the proper tools, and the overriding ambition to find it despite the often back-breaking work that's required. If you’re one of those 70,000 freelance writers, then you’ve made it.

Beyond Book Royalties

The potential sales of a book are your real leverage when it comes to negotiating a contract. Think beyond royalties.  Never ignore the income that may be generated by resale of all or part of your book. Even when the advance and royalty schedule agreed on are better than you'd dared hope, keep your negotiation aggressive—suggest to the editor that he make up for your concessions by giving you a better deal on subsidiary rights.

Subsidiary rights specified in the contract determine, among other things, your share of any money resulting from a resale of the book to a paperback reprint house, book club, or as an ebook. A standard contract usually provides for a 50/50 split between you and a hardcover publisher. But the amendments you're looking for may change the contract to provide you with an increased percentage if the resale exceeds a certain dollar figure—for example, 55 percent for a sale over $50,000 or 60 percent for a sale over $100,000. You may not expect such a bonanza, but neither may your publisher. So nail down your chance at the lion's share from the start.

Every writer dreams of a big sale to the movies or for TV dramatization. While such possibilities are remote or the odds so great for either nonfiction or fiction, neither you nor your publisher may be motivated to bargain for the division of the spoils should there be a miraculous stroke of such luck. But no matter how conservative your expectations, it would be foolish to ignore such possibilities from your  contract negotiations.

It used to be that publishers would give you 90-100 percent of all movie rights without much fuss.
But that was before film producers began asking for the rights to non-fiction books—In Cold Blood is a good example—and short stories such as “Legends of the Fall” and even articles. Today, everything depends on the particular book, short story, or article. If you think a filmmaker might be interested in your work, then you ought to make sure you get your share of the film rights.

Since options for possible film use are considerably more common than outright sales, a good contract will spell out not only the percent of the proceeds that you’ll receive from selling the film rights but also whether you or your publisher will have the right to negotiate the contracts with potential buyers.

You should also follow the same process when negotiating foreign reprint rights. Make an educated guess about the potential market for your work in the countries not covered by the basic contract. Ask for anything up to 100 percent of all foreign sales, and be sure the contract specifies who will have authority to negotiate with foreign publishers.

Other subsidiary rights include permission to use all or part of your text in magazines, newspapers, and  on the Internet. First serial rights refers to publication in such outlets before the book appears while  second serial rights refer to reprint after book publication. You should receive 100 percent of first serial rights.

Most book contracts grant you only 50 percent of the sale price for second serial rights. But when your track record or expertise help gain such a sale, the contract should be amended to provide an escalating percentage for you as sales multiply.

Generally, publishers handle the disposition of subsidiary sales through departments set up to manage them. They especially consider resale for paperback reprint their prerogative, and some may even resent your interference in their transactions. You may or may not be informed of the attempts by your publisher to find secondary markets.

It's important not to duplicate your publisher's efforts to get part of your book into a top selling magazine or to sell the whole thing to a reprint house, even if you believe your publisher isn’t looking out for your best interests.

However, when it's clear that the publisher isn’t pursuing secondary rights as aggressively as you would like, then you might consider pursuing them yourself. If your book has drawn heavily on the expertise you've acquired in the course of writing shorter pieces, chances are you have a network of markets and potential markets for this kind of material. So when your book is in print, you're in a good position to contact other markets that may already know you. Among these may be a publisher who may be familiar with your work but never considered it.

Let's assume your book has received some good reviews—especially on book review or social networking sites. Collect and copy all the good notices as they appear and package them to promote your efforts at resale to magazines or newspapers.

Create a small brochure of quotes from the reviews of your book and mail it along with query letters to a broad range of regional publications. It may bring a number of requests from editors to see a copy of your book, and a good number of reprint sales may follow. However, before randomly sending out copies of your book to editors, see which ones are interested, then mark the section of the book you think particularly suited to the needs of each publication and send them off.

Augmenting Your Freelance Income

Basically there are three avenues to pursue to keep your freelance financial picture sunny: diligence in negotiating the best freelance deals, scouting for sources of augmenting that income from time to time, and adding secondary sources of income to the overall financial setup.

The prime ingredient in the discovery of funds to supplement income is your own ingenuity. People in other businesses have advantages you don't. They can, like the publisher of the magazine you write for, apply to numerous people to raise capital: customers, suppliers, insurance companies, banks, employees, other companies, venture-capital firms, investment bankers, and governments. If your business is a sole proprietorship, as is that of most freelancers, you don't have those options. The ability to get credit depends on your personal reputation. Third parties cannot invest in the business without incurring responsibilities for business debts as well. That usually means you have to rely on relatives or very close, good friends, which often isn’t a good idea.

If you’re thinking of getting a loan from your bank to tide you over, think again. In most cases, banks do loan small businesses money for operating capital or improvements, but freelance writing isn’t generally one of them. In fact, most banks don’t really consider you a small business. Plus, the loans they make to small businesses usually start at $50,000 or more.

An alternative to borrowing the money is applying for a grant. The pros and cons of public funding of writers are as numerous as the writers who do or do not get the grants. Living from grant to grant is much like living from paycheck to paycheck. The truth is that once you get on the grant merry-go-round, it’s hard to get off. Some writers actually write less and less the more they skipped from one grant to another since   it's easier to get a second and a third grant after you've got that first one. But getting that first grant can be a real challenge.

While there certainly are lots of grants out there, matching up their requirements to your situation is difficult. Let’s face it, if you want someone to give you money, you’ll need to fulfill their requirements. Also, one mistake on a grant application and you’re out. In fact, you may find writing a grant application harder than the writing you normally do. Grantors look for many things, least of which is good writing. For many writers, the chore of getting the grant in the first place may be more than it's worth. Searching for “writing grants” online will yield many sources.

Trying for prizes, on the other hand, may not be such a bad idea. If you have a novel on the back burner or if you write in a specialized field—travel, science, business, etc.), you may qualify for annual prizes given by a variety of organizations, some of which come with a cash award, no strings attached. Many prizes, even if they don't carry a cash award, will eventually help line your pockets, since the prestige of winning can be a feather in your cap and portfolio. If you do win a prize or receive an honor, milk it for all it’s worth. If you think you have a chance, take the time to fill out the forms and send in the required material.

Get creative when thinking up ways to bring in additional income. Perhaps you have an extra room in your house that you can rent out to a college student, or if times are especially tough, consider taking in a roommate or housemate to help meet your bills. You could also rent out equipment you have that you use only once in a while. Post notices everywhere, locally and online.

Lastly, consider selling items on eBay. While selling one or two items won’t bring in much, you could set up a sideline business selling items in a particular category such as collectibles. To do this successfully, you’ll have to set aside time to purchase inventory and pack and ship the things you sell. This will eat into your writing time, but money is money, no matter how you earn it.

If you look around you may find you have that other sources of income, no matter how small, that would help relieve the strain on your business budget.

Avoiding Deadends and Deadbeats

As you move forward in your freelance career, you’ll no doubt run into deadend markets and deadbeat editors. Perhaps the only problem you’ll have is to wait for the acceptance of your pieces. But chances are you’ll have many more negative experiences.

Editors are busy people. When an editor says he or she will send a reply to your query tomorrow, you can bet it will probably not arrive, at least not for a while. It pays to follow up with all your correspondence. Sending a polite reminder is good business, not hassling an editor.

Maybe you’ve been working with an editor for quite a while. You believe you have a good relationship. He’s told you that he likes your work. Then one day, you fail to get a response. It turns out that he moved on to a completely different type of publication—without telling you. You can try to track him down, but you’d be better off finding a new market.
                                         
In these uncertain economic times, it’s not unusual for a magazine to fold precipitously. You may have been waiting patiently to get paid, and it isn’t until several months later that you discover that the publisher went bankrupt.

Writers used to have to worry about whether the U.S. Postal Service delivered their manuscript. And even if your manuscript arrived it then got stuck in the mailroom. There seemed to be a definite relationship between how many floors a building had and how long your article sat in the mailroom. And if you sent your work to one of the higher paying periodicals, it most likely ended up in the slush pile where it may have sat for several weeks before an unpaid intern took a look at it.

Your article is accepted; you're jubilant. Then you get word from the editor that she had to kill your article. Even then you have to wait an unduly long time for the kill fee. Needless to say, the article's timeliness has been its undoing—the poor thing now is dead. You can’t even send it elsewhere.

And if you think that one or more of these may happen to you at various times, think again. It’s not uncommon in the freelance biz for nearly all of them to happen at the same time or at least one right after the other. It’s enough to drive a writer crazy.
                                               
Can you spot these possible disasters beforehand? In some cases, yes. But most of time, no. In fact, you may have no indication that a problem exists until the worst happens.

You can prevent some negative experiences from happening by taking a few precautions. Many writers refuse to do more than send a query to a new publication, then sit back and wait for the results. You’ll soon discover that there’s always a shakedown period at a new publication. You don't want to get caught in the fallout. Some magazines just don’t make it.

Magazines that pay on publication are notorious for creating problems. Publishers want to hang on to their money for as long as possible. Many times "pay on publication" means "several months or more after publication." But then, you may be trying to get into a new market. The number of publications paying on acceptance has dwindled with the recession. Do your homework and study the markets before you decide to send any work to them.

One tactic you might use is to wait the required time for an answer from a publisher or editor, then send a registered letter advising you're withdrawing your manuscript or query. You’ll then be free to submit it elsewhere.

To avoid problems once you get an assignment, you should make sure to immediately follow the conversation with a follow-up letter of assignment—sent by Email or regular mail—detailing the article topic, length, agreed-upon rates, delivery date, and expenses to be paid.

Lastly, save all Email messages from editors. When you do have a problem, you can then send forward the original message to the editor who may be denying what he or she said in the first place. It’s only then that you’ll exclaim, “Thank God for Email!”

Reaching for the Top

It’s the end of another year and time to take stock of what you’ve accomplished. Take a moment to list your outstanding and most successful projects. Perhaps you’ve reached a plateau at which you’ve been selling a variety of short articles to regional or trade magazines. You’ve definitely succeeded but not at the level you want. Do you still long to write for the top markets in your subject area? This year may be the time to make that longing a reality.

No one can promise you'll be able to make that enormous leap into top-paying markets. But if you’ve bolstered your credits by doing good work in the lesser markets, you’ve put yourself in the running for a shot at the top. If you’ve learned how to formulate queries that sparkle with excitement and precision so that top editors will take you seriously, then you’ve got a chance.

Too many beginning writers start out by sending queries or manuscripts to the editors of top publications only to be shot down or, worse yet, ignored. They wonder why their work is constantly rejected with form letters or Emails. Most never stop to think that perhaps they’re just not good enough. In order to crack the top markets, you have to be able to write well and have a bit of luck.

Improving your writing skills is easy. The more you write, the better you’ll become. However, you may need some help along the way. Be honest with yourself and list the writing skills you either lack or that need improvement. Once you have that list—and it shouldn’t be that long—you should do something about improving your skills.

Lady Luck also plays a big part in getting plum assignments. Being at the right place at the right time or offering the right story to the right editor at the right time is the key. That’s a lot of “rights.” And you can’t hope to always be in the right position for a particular publication. To do that successfully, you must study the periodical, inside and out, forwards and backwards, for at least a year’s worth of issues. Get to know how the editor thinks. Read their commentary at the beginning of the magazine, then read the readers’ comments and the editor’s reply to them.

Explorations into this rarified territory may lead to frustrations. Sometimes you'll be ahead of your time with an idea or concept. Have you ever been out of step? Have you ever appeared foolish because you forecast what others can't yet envision. Is your style of expression too avant garde for all but the most fearsome publisher to toy with. Don’t write for the culturally elite. Write for the masses. There are quite a few magazines aimed at the super rich. If you aren’t a jet-set type of person, then you won’t know how those readers think. For example, if you always camp out when you travel, you’ll have a hard time writing about ultra luxurious hotels with any credibility. Your budget-minded approach will constantly force you to question the high price of everything.

With a strong belief in your idea and a good deal of perseverance coupled with patience, you may find that your ideas will eventually pay off handsomely.

To reach for the top in freelancing, you'll want to consider all the possibilities. Other than negotiating for a position as a special correspondent or a columnist, or adding photographs to your package, or reexamining your ideas to see if they were ahead of their time when you first presented them, your path through the freelancing ranks might begin with writing for newspapers, then move to the pulps and small-circulation magazines. Eventually you might get a few pieces published in middle-market periodicals paying from $300 to $500. From there, you might move up to those paying $750 to $1,500 per article.

If you find yourself poised to reach for the top rung of the freelance ladder as the new year dawns, stretch as far as you can and perhaps you’ll make it.