Boy, Have Times—and Technology—Changed

NOTE: Normally, I write this blog in the second person to connect directly with you, the writers who need help in getting started with your careers and those who need any tips they can get to prolong theirs. But this week I’m writing about a situation that I’m going through at the moment that has a lot to do with both my professional life and my office.

When I started out writing nearly 40 years ago (I’m not that ancient, really), I began in a world without computers, without email, without tablets, FIOS, and an Internet that has brought the world into my life. I didn’t realize just how different that all was and how it affected me until I discovered that I had a major structural problem with the floor of my office back in May and would need to deconstruct the last 30 years of my full-time career.

As writers, we’re so intent on moving forwards that we seldom look backwards. Even later in life, I don’t dwell on the past. But deconstructing my office bit by tiny bit has shown me just how much I’ve accomplished in the last 30 years.

Assembling my office began when I started freelancing fulltime. Until then, I worked in various rooms of wherever I happened to be living at the time. But even then I began accumulating informational materials, books, and files that would stay with me until now. Believe me, you don’t realize just how much you’ll accumulate as a writer until you have to go through it all.

I haven’t moved since I started freelancing fulltime. And while being in one place has its advantages, it also has its disadvantages. One project led to another and to another, each with its own set of notes, files, and reference books. When I began writing books in earnest, that all got bumped up a couple of notches.

The reason I’m telling you all this is to strongly advise you to review what you’re accumulating from time to time. While some of you may naturally do this and not save much, others, like me, save everything. And rightly so.

By saving notes and references, I’ve made thousands of extra dollars spinning off material from many projects. As a non-fiction writer, I often created new articles from parts of main ones and from sidebars. I’ve sold many a piece as a reprint, bringing in extra money for practically no work. And the wealth of material gathered in writing 15 books has given me information to spin off into any number of other projects.

One of the ways I chose to add to my income was by teaching adult evening classes and giving lectures. The material for over 75 courses and lectures came from my articles and books and from my knowledge of writing, specifically for my writing classes. But I also created courses based on my specialty of writing about antiques, for which I also wrote two books.

Another facet of my work has been in photography. From the beginning, I’ve always billed myself as a writer/photographer. For the most part, I’ve illustrated most of my articles and several of my books. This, in itself, created a whole other section of my office. Notebooks filled with negatives, boxes of slides, and a complete darkroom filled over half the space. With the advent of digital photography, I store my photos—over 30,000 digital images alone—in my computer. But I still have several thousand slides and negatives that are still useful and can be digitized.

My advice to you all, based on what I’m going through right now, is to plan ahead. Plan your office for efficiency and make an effort to review and cull through your files and other materials periodically to keep from getting overwhelmed later. I teach my students in my digital photography classes to start an organizational scheme right away before they accumulate so many images that they won’t be able to find what they’re looking for.

Even with the best planned file system, the shear volume of files can prevent you from using them as efficiently as possible.

In my next blog, I’ll discuss what you need to keep and what you can safely throw away. Since my office will be completely torn apart in August, I’ll do my best to post a blog or two, but I won’t be able to do one a week until most likely mid-September. 

Writing for Web Sites

The Internet, the World Wide Web, commonly known as the Web, has changed over the last decade. Originally, a collection of sites that were mostly one way portals, it has grown into a sophisticated communication medium in which writers and readers can interact with each other. And if you think you can take previously printed articles and sell them to online markets, you better think again.

Writing for online publications is a lot different from writing for print. First, they’re mostly written in the second person. That’s because you’re speaking directly to readers—one at a time. So when you use the pronoun “you,” the reader thinks you’re speaking to him or her.

Second, online articles tend to have links. They’re interconnected to other pages on a site or other sites on the Web. But you can’t include too many or your reader will drift off to other sites and not finish reading your article.

Before you begin writing for any sites, you should set out to learn as much as you can about Web writing. Just as you studied magazines to learn about their style, length, and approach, so you should study Web sites to learn their style, length, and approach to the subject.

The first rule of Web writing is to write tight—yep, that’s right, put the girdle around that article. Online readers, unlike print readers, aren’t there for the duration. They’re busy people who have a little time to see what’s happening. So they surf fast, and read as little as they can. You’ve got to say what you mean and mean what you say in as few words as possible. Cut right to the chase. (Whew! The clichés are certainly flying here.) Web articles tend to be shorter and more to the point than print pieces. The majority of online blog posts and articles fall in the 500-800 word range. If you write pieces longer than that, you’re asking for trouble.

And since online readers don’t linger over a page or an article for too long, you should use subheads, bullets, and numbered lists to help them find what they want fast. Today’s readers use various devices to access Web content—cell phones, tablets, laptops—so you also need to be aware of how your article will look on the page. Break the content into shorter sections with clear headings to make it easy for Web readers to browse.

Although all articles demand compelling leads, online article leads need to be especially so. If you’re going to hook online readers, you need to do it quickly because their attention span is 10 seconds, so it’s even more important to make that first sentence and first paragraph really engaging.

It used to be that just about anything could be posted on a site and readers would consider it. Not anymore. The competition among sites is fierce, so today’s Web developers insist that their sites have a style all their own—and that’s not just for the layout and graphics, but for the content, too. Good Web content has a strong voice and direction tailored to appeal to a specific  reader. Note the style of the text on the site for which you wish to write and imitate it as nearly as possible in your own piece. Learn the site’s voice and tone. And note the topics that it covers regularly. Some sites offer style guidelines the way magazines do.

In order to successfully write for the Web, you need to know something about search engine optimization, or SEO. SEO makes websites more “visible” for search engines by including specific keywords in articles. You can’t guess at these. In fact, most Web site editors will give you a list of keywords that they want you to work into your article. It’s important to include them subtly so they don’t stand out. Sometimes, it may be difficult to figure out how to include them, but get creative. Site editors like it when you do.

Writing for Web sites usually means you’ll be given tight deadlines. That’s because everyone wants everything yesterday. With the immediacy of the Web, you may be expected to write a piece in less than 24 hours. Deadlines for print are much longer and more forgiving. Web sites need lots of content—and everyone wants it to be original. Realistically, that’s a tall order. It means you have to begin from scratch every time you write an article. All sites want exclusivity. Again, let’s get real. That’s no way to run a business. And while Web developers may get rich from advertising income, they’re mighty stingy when parting with that money to pay you for your time and effort. In fact, many site owners want everything for free. And that’s the downside of the Web.

You as a writer can only make a profit from Web writing if you’re able to sell pieces again and again, just as in print. Unfortunately, the Web hasn’t gotten there yet. Even though there are millions of online users, every site thinks they should have them all.

So pay will be pretty paltry in most cases. Web developers expect the world for a penny, so to speak. But because the volume is so great, you can make a decent amount of income if you’re efficient. That means getting your writing routine down—no lingering over a draft, no extensive re-writing, no over-editing. Learn to write each piece with a 1,2,3 attitude—(1) think out your piece and plan it, (2) write the draft, (3) edit the piece. With all your information at hand, you could even do all of that in an hour. But that’s cutting it pretty close.

To make things easier, consider using information from articles you’ve already written. Recast topics from research you have on hand. Save the heavy duty pieces for sites that are willing to pay you for your time and expertise. Don’t waste your energy for $10-30. And if a Web developer balks when you say no. Tell him, “You get what you pay for.”