Those Pesky $25 Words

Inflation has a way of affecting everything eventually. Prices have gone up on many things you buy today. The same can be said for those writers who continue to challenge their readers by using words their readers don’t know instead of simple, everyday words to express themselves.

As little as 10 years ago, those big words were only worth $20, but the price has gone up. With the the advent of social media networks like Facebook and Twitter, more and more people are turning to plainer words to express themselves. Part of this is the use of their thumbs to peck out the words of their posts on their smartphones.

It doesn’t matter how extensive a vocabulary you have. What matters is that you clearly express what you’re trying to say to your readers. Unfortunately, that’s what wasn’t encouraged in school, and especially not in college. Academics pride themselves in sounding learned. But to be a good writer, it’s not necessary to show readers how intelligent or learned you are. It’s more important to take complex concepts and write about them clearly so all your readers will understand.

By using complex words, readers miss the nuances and only get a basic understanding of the subject matter.

A good example is a travel book entitled Mirrors of the Unseen by Jason Elliot that tells about his journeys through Iran. The majority of readers haven’t been to Iran, so they probably only know about it through the T.V. news. He writes beautifully about the culture, with its mosques and bazaars. Unfortunately, all this beauty comes at a price. It seems Elliot, like so many writers, assumes all readers have his extensive vocabulary.

In contrast is a book entitled Antarctica by Gabrielle Walker that’s filled with descriptions of complicated scientific experiments and research written against the background of the stark beauty of the world’s southernmost frozen continent. This writer, on the other hand, uses plain language and makes it seem as if her readers were traveling around with her. She presents an in-depth view of Antarctica that draws her readers in and keeps them turning the pages.

Go back and look at books you’ve read. You’ll notice that the ones you enjoyed the most probably had the most conversational language. Re-read portions of the books you liked the most and see if you can discover the essence of the author’s writing style.

Back in the early days of personal computers, there was a simple software program called PC Style. This little program would analyze a piece of writing for its use of personal pronouns, word length, dynamic verbs, concrete nouns, sentence length, etc. By running several paragraphs of a book through it, you could immediately analyze the writing style. Then by doing the same to a piece of your own writing, you could immediately see where it was lacking.  Unfortunately, that program hasn’t been available for a long time. And while some of today’s word processing programs try to do the same, they just don’t compare to it.

You can use the Find and Replace feature in your word processing program to search for personal pronouns—I, you, we, they, he, and she—for example. These are the words that make writing conversational. These are the words that make readers feel as if they’re part of the story.

You can also do a manual search for complex words—but don’t do this immediately after finishing a piece. Wait a day or two so your writing will appear fresh to your mind. When you find words that you are either long or complex, put them in bold type so you can easily find them and then use the thesaurus in your word processing program to find plainer words that mean the same thing. Do the same for long sentences. Try to keep your sentences shorter and avoid using semi-colons which tend to string them out.

Once you see the difference all this makes to your writing, you’ll never want to go back to using those pesky $25 words.  Instead, you’ll get used to using $1, $5, and $10 words to enlighten your readers about your subject. This blog is a good example.

To read more of my articles and book excerpts, please visit my Web site. And to read more articles on freelance writing, grammar, and marketing, go to Writer's Corner.

                               


       

You’ve Finally Been Published--Now What?

Writers are an odd lot. Some write prolifically while others write one or two successful pieces and then nothing. Getting published for the first time is a tremendous goal. It takes a lot of time and energy. But afterwards, many writers feel let down. Why is that?

Most likely it’s because they focused so much on that one piece, whether article or short story, and not on all the information they gathered for it. But a professional writer knows that information is his or her biggest asset.

Many beginning writers get published for the first time, then turn to a completely different subject, marketing that to a different editor or publisher instead of building a relationship with the first.

Writing is not just about words, it’s about relationships. No matter what sort of writing you do, you need to build on past successes. If you begin at the top, you have no where to go but down, so it’s important to begin slowly and build relationships with your editors. This can be either by getting to know what a particular editor wants or building on new contacts.

For some writers, perhaps you, that first published piece is a fluke. It may not have been totally an accident—most likely you sent out numerous queries or finished manuscripts—the piece succeeded. But more than likely the piece succeeded in the wrong market. Sure, you were ecstatic about getting anything published, but it happened for the wrong reasons.

To get your career started, you need to build on that first publishing success, even if it happened in the wrong market. Editors want to know about your track record—they want to see clips of published pieces. But if you don’t have any, you’re as bad off as if you apply for a loan without any credit history.

As soon as you achieve publishing success, immediately send several similar ideas to that same editor. In fact, while you’re waiting to hear back from that publication, assemble a list of salable ideas that you can send along later. While this publication may not be your ideal, it’s better that you get more pieces published in an established market instead of trying to forge new ones.

Perhaps the editor liked your writing style or perhaps your subject. What probably happened was that the editor liked the timeliness of your subject. Your subject was right on target, even if your writing skills may not have been up to par. Take a serious look at that market and send the editor some other ideas.

It’s important to build a rapport with your editors. Normally, they don’t remain in their positions very long. Editors flit from publication to publication about as fast as hairdressers do from salon to salon. If you have a good relationship with an editor, he or she will often take you with them to their new publication. It’s usually an upgrade to a better position for them, resulting in a marketing upgrade for you, which can mean higher pay and more prestige.

Success as a writer is all about climbing the proverbial ladder. You’ve got to do it one rung at a time.

Keeping Your Writing Style Up to Date

Have you kept up to date with your writing skills? Unfortunately, after most people leave school–high school, college, or graduate school–they rarely brush up on their writing skills. And while their skills have stayed the same, writing has continued to evolve.

Writing changes about every five years. While most people don’t notice these subtle changes, they’re there, nonetheless. Sometimes, it’s a change in the way people use punctuation while for others these changes may manifest themselves in certain forms of sentence structure.

Probably the way writers use punctuation has changed the most. Take semicolons, for instance. Back when teachers taught that writing was a more formal affair, people used semicolons extensively. Today, many writers use them rarely, as they tend to slow the reading down. Instead, they substitute a period for the semicolon and begin a separate but related sentence immediately following it. Are you one of those who’s still using semicolons?

Another form of punctuation that has seen more frequent use is the dash or more specifically the “em dash,” the longer of the two forms of dashes. This form of punctuation creates a visual separation that readers can easily see at a glance. Also, today’s writers are using commas less frequently.

Lots of things influence changes in writing style, but none more so than the creation and appearance of electronic text, both on the Internet and in E-mail. Instead of writing in a longer, more formal style, writers today use a more concise approach. Writing is tighter and less flowery with fewer longer, more sophisticated words that many readers may not know.

There are lots of ways to keep your writing style up to date. The easiest method is to read more contemporary writing—writing done yesterday not even 10 years ago. And if you really want to improve your writing style, avoid most literature, except the modern variety written after 1930 or so.

You can also enroll in writing classes. Professional dancers constantly take classes to improve their technique and writers should, too. You don't have to enroll in college-level writing courses.  These can be expensive and more time consuming than you need. However, many colleges offer continuing education courses that are just right. Most of these target a particular kind of writing—novels, short stories, articles, etc.  They usually last only a few weeks and don’t have the added pressure of grades that you’ll find with credit courses.

Another alternative is to attend a writing conference. Here, classes are short and intense, usually  lasting only one to three days. These conferences also offer you a chance to learn from other professionals who are experts in their fields.  Do a search for "writing conferences and your area" to find one near you.
                   
Whatever you choose to do, improving your skills will give your writing a boost. 




       

Blog Writing Tips to Success

One of the most frustrating things about writing a blog is how slow most tend to be to take off.  You can write blog after blog post but nothing seems to happen. (Read my second post to this blog from Dec. 26, 2008) You hear about some bloggers who have followings into the thousands. So why doesn’t anyone want to read your blog? There can be several reasons.

First, let’s separate the men from the boys and the women from the girls. Big-name bloggers usually have large followings because of the controversial topics which they cover. Celebrity bloggers have their ear to the ground and follow every gossipy lead. Then there are the do-gooder bloggers who are out to change the world with their posts. There are many blogs on every conceivable subject.  So your blog may not be standing out in the crowd because there are so many others like it.

When planning your blog, set some realistic goals. Know your schedule and abilities. There’s no rule that says you have to post every day. Start out by posting weekly. Successful blogs don’t have to appear daily.

One of the biggest mistakes beginning bloggers make is that they write on and on. Your readers don’t have time to read long, involved articles. If you have something to say, say it—in 500 words or less. If a topic is too complicated to cover in that amount of words, divide it into two parts. (See my first posts on blogging of August 1 and 8, 2014.) And if you can say all you need to in less than 500 words, do so. Don’t try to pad your blog.

Another mistake beginning bloggers make is not proofreading their work. Nothing turns off readers like spelling and grammatical errors. This isn’t Facebook or Twitter. Correct any mistakes as soon as you discover them. Remember, if you’re aiming at a large audience, you need to make your blog as professional as possible.

Be positive. Don’t air your personal grievances publicly. Look at what’s happened to the presidential campaign. Negativity turns readers off. Offer your readers supportive, inspirational, and informational material.

When writing a blog, avoid using longer paragraphs. This isn’t academic writing. You should be writing in a conversational style. Break your content into shorter paragraphs. And don’t forget to use subheads when appropriate.

Do whatever you can to make your blog come alive. Always look for new angles on your subject. And don’t be afraid of writing on the same topic at different times. A new angle on it is always good. When you really get rolling, you may even consider inviting guest bloggers to post to your blog.

One of the most important things you can do to make your blog successful is to be yourself. Write as you talk. Don’t try to sound intellectual. Find your voice. While it’s your content that draws readers, it’s your personality that keeps them coming back.  Let your readers get to know you.

To get more people to read your blog, you’ll need to include links within your posts whenever possible. You can link to past posts on your blog, other blogs, and Web site that provide more information. Remember, links help to increase search engine rankings.

Every blog, even this one on writing, benefits from at least one image. Images are a part of the social media experience, so use them whenever you can.

Don’t forget to respond to blog comments. Check your comments periodically if you get a few and more frequently if your posts generate a lot of them. While not all comments deserve a response, do respond to those that do. You may even want to respond with a “Thanks for reading my blog.”

To spread the word, post your blog to as many social media outlets as possible. But don’t’ post to just any outlet. Make sure the people following those you post to are interested in your topic. Facebook and Twitter are the two best. Google Plus is a close second.

Now get blogging! Using these tips will help your efforts become a success.

Building Your Online Home

In today’s high-tech world, a writer’s presence online is the key that can potentially unlock publishing opportunities. And although it’s not an end in itself, it’s not only a start but the keystone in creating your online persona.

Your Web site will be a resource for your readers and the media that’s available at any time. Through it you’ll be able to showcase your work and the writing services you have to offer. Sounds great, huh? Unfortunately, too great.

As you use the Internet each day, you come upon and use a variety of Web sites, all with slick layout and striking images. So naturally when you imagine a Web site for yourself, you visualize one like those you see every day. What you don’t realize is that many of the sites on the Web have been designed by professional Web designers. Normally, sites like these can cost a $1,500 or much more to create, depending on the site’s complexity.

But that doesn’t mean you can’t have a site that reflects your style and shows off your writing to your advantage. Since you probably don’t have a lot of money to spend on your site, you have two options—using one of the free Web site services or building your site yourself.

Before you can think about building a Web site, you’ll need to purchase a domain name, the Web address of your site. What you choose for your domain name is important, as it will guide visitors to your site. As a writer whose name is associated with your product, it’s important that it contain your name. Also, you should purchase a .com address since that’s the most common and the one that most visitors will search for. However, if the .com version of your URL is already taken, you might consider adding the word “writer” after your name. As with Email addresses, any little change, even a number, will enable you to purchase the .com URL. Avoid buying the .net and .org extensions of your URL. Sellers tell you that if you don’t, someone could use your name and take away potential visitors from your site. Since your URL features your name, that’s unlikely, unless if very common.

Your domain name should cost no more than $20 a year. It’s registered with ICANN, the international organization that controls Web addresses. Once you purchase it, no one else can use it. You will have to renew it every year or for multiple years, but if you purchase it along with hosting services, you’ll usually get it for a substantial discount.

After purchasing a domain name, you’ll need to find a host for your site. GoDaddy.com is one of the largest and most dependable Web hosts. Don’t let the name fool you. The company offers all sorts of Web products and provides excellent service, as well as guaranteed uptime. An economy Windows-based site with 10 GB of space (more than you’ll ever need) costs about $7 a month. And the company periodically offers generous discounts.

If you’re not yet published, then you should consider one of the free hosting plans available on the Web. These free sites use shared URLs, so you won’t be able to use your own domain name. Instead, your name will become part of the host’s domain name. However, a free site will give you the opportunity to try out your Web content.  Unfortunately, all free Web services aren’t created equal. All use templates to create pages, but not all make it easy to transition to a paid site when you’re ready.

One of the most popular free services is Blogger, run by Google. Another is WordPress. Both were developed to service bloggers. Every single screen on the Internet is a Web page. An entire site is also referred to as a Web page. It’s a bit confusing. So if you start out doing a blog, you could potentially turn it into a site. GoDaddy includes WordPress as a product within its hosting package, so all you’d have to do is transfer the hosting to GoDaddy from the WordPress site. Blogger, on the other hand, cannot be transferred. Also, with free site services, you won’t be able to access Web site traffic statistics in order to see what’s working or not on your site.

However, don’t think because you have a free hosted site that no one will find you. If you promote your URL enough—even a shared one—they will. In the case of Web sites, patience is definitely a virtue.

The other option is to create your site from scratch without templates. While there are Web design programs available, all demand at least a basic level of computer expertise to fully customize your site—to decide fonts, colors, and layout. Customizing your site is critical for your long-term career planning. That leaves you in a catch-22 situation.

A compromise would be to sign up for GoDaddy’s “Web Site Tonight” package. You’ll pay a hosting fee, but you’ll also get templates to use to build your site. The service is limiting, however, and cannot be transferred to a regular hosting package. You’d have to begin all over again without the templates. But you may be able to create a business-like site if you use the templates and such wisely. Don’t kid yourself. It will never look like the slick sites you use every day.

Next Week: Designing Your Web Site

na.

Setting the Tone

Most writers get so involved with their writing that they aren’t aware of the tone they impart to it. In fact, it isn’t until a third party, someone like an editor, reads what you’ve written that you’re made aware of the tone or lack of it in your writing. Tone can create interest or just the opposite.

So what is tone anyway? Some say it’s the style of the piece. Others say it’s mood. And still others say it’s the author’s voice. Of the three, those who say voice are the closest. But it’s not the author’s voice but his or her attitude toward his subject—something that’s often hidden deep within the piece. Words used to describe tone might be authoritative, intimate, amusing, or aggravated.

Perhaps it might be easier for you to visualize tone. Photographers give mood to their work using light, either natural or artificial. It’s the way they choose to light their subject. The mood they create using light translates into tone. For heightened drama, they light their subject from the side. To increase horror, they light from below. For romance, they use soft candlelight. In films, directors convey the tone of a scene through its background music. Showing a person being pursued by a vicious dog wouldn’t be half as frightening without the ominous music that accompanies it.

But writers don’t have light or music. Theirs is a world of words. So creating the right tone, for the most part, involves using the right words, arranged in a particular way, for the effect you want. When a person speaks, it’s the volume of his or her speech that conveys the tone. But writing is silent. And that’s the challenge.

So if you use the wrong tone in a piece, it can ruin it for your readers. You’ll turn them off before they get half way through.

Unfortunately, it’s nearly impossible to hear the tone in a piece of writing while you’re working on it. It’s only after you’ve been away from it for a while that you’ll notice the tone. And it may surprise you. One way to make yourself more aware of the tone of a piece of writing is to read it aloud. Or even better, read it into a digital audio recorder, then listen to it as if you’re listening to a book on tape. You’ll hear the tone of the piece, whether good or bad.

The primary rule when working with tone is to keep it consistent from beginning to end. Establish your tone in the first sentence. Stay on track and don’t change tones within a piece. Look for places in your piece where the tone fades or shifts and focus your revision there.

Be wary of off-topic tangents. Don’t let your writing ramble. That will destroy the tone more than anything. Stick to your subject.

Depending on what you’re writing, you need to be aware of your voice, but don’t let it set the wrong tone. If the type of writing you do involves your opinion, don’t pussy-foot around. Express them. Take a stand. The worse thing is for you to try to avoid conflict with your readers. Don’t be polite just because you don’t want to offend your readers.

You can improve the tone of a piece by adding specific details. These draw the reader in and make them feel as if they’re part of the story or article. In fiction, this can help establish a character’s mood. In non-fiction, it adds depth and credibility.

However, working with tone can present problems. When bad things happen to people, some react by writing a book about the experience. Usually, it’s a bad book about all the horrible things that happened to the author. It presents little hope to the reader. This is common with people who have had a bad medical experience, feel strongly about controversial issues, or are angry about other people’s behavior.

To fix the tone, you have to fix the way you think about a given subject. You have to back off, calm down, see other points of view, maybe even take some responsibility for whatever happened. When writing about delicate subjects, you mustn’t let a negative tone take over the piece.

Develop Your Own Vision

“Develop your own vision, trust in it, and it will eventually reward you beyond your imagination.” Jeremy Horner

That quote is from a professional travel photographer. But it can also apply to you as a writer. Although with writing, depending on what type of writing you do, developing a vision all your own can be a challenge.

In the beginning, it’s hard to imagine where you want to go with your writing.  Perhaps you may get in a quandary over whether to write non-fiction or fiction. Most writers decide this early in their careers. It’s a natural passion that comes from deep inside you. Some writers start out writing non-fiction, for example—maybe working in the newsroom of their local paper—but soon tire of constantly having to dig up facts. For them, creating life on paper is more of a challenge.

It’s also possible that you may go in both directions. If you’re a good writer, you should be able to write just about anything, once you know the format of what you want to write. But in the beginning, it’s best to not to waffle back and forth. Pick one direction—fiction or non-fiction—and stick with it.

Beyond that general direction, developing a personal vision is tough. As it turns out, fiction writers have a better chance of doing that. Successful ones usually have a vision of what they want to produce and stick to that path.

But if you’re a non-fiction writer, your work is tied more to the style of each publication for which you’re writing. Each publication has its own reader demographics. To be a successful non-fiction writer, you have to target the readers of each publication, so your writing will constantly have to change to adapt to each group of readers.  While fiction writers also have to write for  their readers, they do so to a much broader group that’s enjoys reading a particular genre of writing—science fiction, mysteries, westerns, romance, etc.

Don’t confuse vision with style. Style is how you express yourself on a particular subject. It takes in not only vocabulary, but sentence structure, punctuation, and general form. As a writer, you will eventually develop your own style. It takes years of practice before that begins to appear. And besides practice, you’ll study other writers that you admire for technique.

Vision, on the other hand, is about how you want others to perceive you as a writer. It encompasses not only the type of writing you do, but how that writing affects your readers. For instance, let’s say you’re a natural teacher. Then your writing may seek to inform readers, in which case, you’ll probably become a successful non-fiction writer or journalist. But if you imagine that your writing will spark the imaginations of your readers, then fiction will probably be for you.

In the case of Jeremy Horner, the photographer quoted above who specializes in travel photography, vision is all about how he interprets the world he sees on his travels—it’s landscapes, its landmarks, its people. How you interpret the world through your writing is your vision. If you enjoy making the past come alive, then recreating history is your vision.

And just like style, vision takes a while to develop. It won’t come to you in an instant but will smolder in your work. But then the light bulb will flash on, and you’ll have an “ah ha” moment. That’s when you’ll begin to see how you want to make your mark on the writing world.

Writing for Web Sites

The Internet, the World Wide Web, commonly known as the Web, has changed over the last decade. Originally, a collection of sites that were mostly one way portals, it has grown into a sophisticated communication medium in which writers and readers can interact with each other. And if you think you can take previously printed articles and sell them to online markets, you better think again.

Writing for online publications is a lot different from writing for print. First, they’re mostly written in the second person. That’s because you’re speaking directly to readers—one at a time. So when you use the pronoun “you,” the reader thinks you’re speaking to him or her.

Second, online articles tend to have links. They’re interconnected to other pages on a site or other sites on the Web. But you can’t include too many or your reader will drift off to other sites and not finish reading your article.

Before you begin writing for any sites, you should set out to learn as much as you can about Web writing. Just as you studied magazines to learn about their style, length, and approach, so you should study Web sites to learn their style, length, and approach to the subject.

The first rule of Web writing is to write tight—yep, that’s right, put the girdle around that article. Online readers, unlike print readers, aren’t there for the duration. They’re busy people who have a little time to see what’s happening. So they surf fast, and read as little as they can. You’ve got to say what you mean and mean what you say in as few words as possible. Cut right to the chase. (Whew! The clichés are certainly flying here.) Web articles tend to be shorter and more to the point than print pieces. The majority of online blog posts and articles fall in the 500-800 word range. If you write pieces longer than that, you’re asking for trouble.

And since online readers don’t linger over a page or an article for too long, you should use subheads, bullets, and numbered lists to help them find what they want fast. Today’s readers use various devices to access Web content—cell phones, tablets, laptops—so you also need to be aware of how your article will look on the page. Break the content into shorter sections with clear headings to make it easy for Web readers to browse.

Although all articles demand compelling leads, online article leads need to be especially so. If you’re going to hook online readers, you need to do it quickly because their attention span is 10 seconds, so it’s even more important to make that first sentence and first paragraph really engaging.

It used to be that just about anything could be posted on a site and readers would consider it. Not anymore. The competition among sites is fierce, so today’s Web developers insist that their sites have a style all their own—and that’s not just for the layout and graphics, but for the content, too. Good Web content has a strong voice and direction tailored to appeal to a specific  reader. Note the style of the text on the site for which you wish to write and imitate it as nearly as possible in your own piece. Learn the site’s voice and tone. And note the topics that it covers regularly. Some sites offer style guidelines the way magazines do.

In order to successfully write for the Web, you need to know something about search engine optimization, or SEO. SEO makes websites more “visible” for search engines by including specific keywords in articles. You can’t guess at these. In fact, most Web site editors will give you a list of keywords that they want you to work into your article. It’s important to include them subtly so they don’t stand out. Sometimes, it may be difficult to figure out how to include them, but get creative. Site editors like it when you do.

Writing for Web sites usually means you’ll be given tight deadlines. That’s because everyone wants everything yesterday. With the immediacy of the Web, you may be expected to write a piece in less than 24 hours. Deadlines for print are much longer and more forgiving. Web sites need lots of content—and everyone wants it to be original. Realistically, that’s a tall order. It means you have to begin from scratch every time you write an article. All sites want exclusivity. Again, let’s get real. That’s no way to run a business. And while Web developers may get rich from advertising income, they’re mighty stingy when parting with that money to pay you for your time and effort. In fact, many site owners want everything for free. And that’s the downside of the Web.

You as a writer can only make a profit from Web writing if you’re able to sell pieces again and again, just as in print. Unfortunately, the Web hasn’t gotten there yet. Even though there are millions of online users, every site thinks they should have them all.

So pay will be pretty paltry in most cases. Web developers expect the world for a penny, so to speak. But because the volume is so great, you can make a decent amount of income if you’re efficient. That means getting your writing routine down—no lingering over a draft, no extensive re-writing, no over-editing. Learn to write each piece with a 1,2,3 attitude—(1) think out your piece and plan it, (2) write the draft, (3) edit the piece. With all your information at hand, you could even do all of that in an hour. But that’s cutting it pretty close.

To make things easier, consider using information from articles you’ve already written. Recast topics from research you have on hand. Save the heavy duty pieces for sites that are willing to pay you for your time and expertise. Don’t waste your energy for $10-30. And if a Web developer balks when you say no. Tell him, “You get what you pay for.”

Keeping Up With the Times

How many times have you taken a writing refresher course? If you’re like most people, probably never. If you’re more serious about writing, maybe once or twice.

Unfortunately, after most people leave school–high school, college, or graduate school–they rarely brush up on their writing skills. And while their skills have stayed the same, writing has continued to evolve.

Everyone learns to write for one reason and one reason only–to do classwork and homework in school. Seldom does anyone learn to communicate in a conversational manner, except to talk. Generally, most teachers don’t care much how their students talk. But on the outside, both talking and writing are important forms of communication. And the world of sheltered and structured academia is unlike anything on the outside.

Writing changes about every five years. While most people don’t notice these subtle changes, they’re there, nonetheless. Sometimes, it’s a change in the way people use punctuation while at others these changes may manifest themselves in certain forms of sentence structure.

Take semicolons, for instance. Back when teachers taught that writing was a more formal affair, people used semicolons extensively. Today, many writers use them rarely, as they tend to slow the reading down. Instead, they substitute a period for the semicolon and begin a separate but related sentence immediately following it. Are you one of those who’s still using semicolons?

Lots of things influence changes in writing, but none more so than the creation and appearance of electronic text, both on the Internet and in E-mail. Instead of writing in a longer, more formal style, writers are using a more concise approach. Writing is tighter and less flowery with fewer longer, more sophisticated words that many readers may not know.

Have you checked your writing style lately? Perhaps it needs a bit of updating.

Write as You Talk

Not so long ago, most people viewed writing as a formal activity not related to talking. In the last 20 years, that idea has pretty much gone the way of the trolley car–while there are still some around, most remaining ones can only be found in museums.

In today’s hurry up, chat and text world, many people have dropped their guards when writing, much to the chagrin of many retired English teachers. Besides writing for a living, I also teach others how to write as part of my business. One thing I’m constantly telling my students is to write as they talk.

Today, good writing is conversational writing–writing that reads and sounds like good conversation, only the writer makes it go where he or she wants it to. To get my students started on this road to good communication, I tell them to pretend their reader is sitting across the table from them and then just tell the reader their story–only on paper.

Recently, I’ve gotten to know a local newspaper reporter. During the week, he reports on the humdrum details of our county court system. But on Saturdays, he gets to write a column where he can express himself on whatever he pleases. I got to read one of his columns for the first time last week. He writes in a witty style but seems to want to let everyone know that he is a WRITER by including lots of more sophisticated words than he would ever use in conversation on the same subject.

A few days later, he sent me an E-mail in which he told another story. It had that same wry sense of humor his column had but without all the big words. In other words, he was speaking right to me, the reader, not past me the way a lot of writers think they have to do. And why should writing an E-mail message be any different than say writing an article or a story?

My point is that if more people just wrote as they talked, we’d have much better communication all around.