Writing Articles That Get Published

Non-fiction writing is meant to be published. It’s not something that you create to please yourself or your friends. It’s writing that you share with a number of readers, perhaps thousands. Unlike short fiction, which often gets stashed in a drawer incomplete, articles should go straight from your computer to either a print publication or online.

The neat thing about articles is that you can write and publish them even if you’re not planning to write for a living but just want to promote a product or service of yours or your company.

If you’re not writing articles yet, even if you write fiction, here are three reasons you should consider it:

•  They’re an easy way to gain credibility in your subject field.
•  They can drive quality traffic to your Web site or sales page.
•  You can get paid to write them. 

So what’s the secret that all non-fiction writers use to guarantee that their articles get published? You don’t have to have a genie in a bottle granting three wishes to succeed. All you need do is follow these simple steps to prepare yourself before you begin to write.

Choose the right type of article for the purpose.
All articles can be classified in one of these types: advice, how-to, profile, and review. Each has a specific purpose and must be written differently to correspond to its intended purpose. 

Know the direction of your article.
Before you begin, you need to know the direction your article will take. Once you know that, you need to ensure that every word you write supports that direction.

Define the specific thought, feeling, or action you want to stimulate in your readers.
Just like advertising people do when writing good direct-response copy, you want to think about the purpose of your article. Do you want your readers to feel inspired? Visit a Web site or purchase a product? Become more informed on a subject?

Note how your article will help your readers.
This step is similar to defining the benefits of the product or service you’re selling in a sales letter. It’s critical, because along with helping you write the article, the list of benefits will reveal if it’s worthwhile for you to write it. Make a list of the benefits your article will provide your readers. Some people say you should have at least six, but you don’t need to include that many if the ones you do include are strong.

Include useful instruction on your topic.
Identify some type of instruction you can give your readers. Just like with a sales letter, you want to engage them. Everyone likes to learn something new. Useful instruction ensures that that will happen.

Of course, this doesn’t mean that every article you write needs to be a “how-to.” The instruction could just be as simple as explaining how a marketing process works or providing examples of what others do when faced with a similar situation.

Identify how your readers will identify with your article.
It’s important that your readers identify with what you’ve written. Have they been in similar situations? What have you told them that will help them next time? As much as you want to engage your readers, you also want them to identify themselves as people who will benefit from the advice or instructions given in your article.

Answer the questions your readers will ask themselves.
As interactive as Facebook and other social media sites are, readers may find it hard to seek you out to get answers to questions that may arise as they read your article. To help make sure that you include answers to some of the frequently asked questions in your article, you should make a list of them to use as a guide before you begin writing.

The next time you sit down to write an article, create a worksheet for it and fill in the details before you begin writing. Not only will this help you to write your article faster, it will also guarantee that the content will be directed to your readers—and that’s what makes an article publishable.

Take Writing Seriously

Get in the habit—the writing habit, that is. The more you do, the better you’ll become. Unfortunately, life’s little annoyances—work, kids, grocery shopping, T.V. binge watching—all interfere with just plain getting down to work.  Such can be the life of a freelance writer unless you buckle down and take writing seriously.

There’s lots of advice for the taking—write every day, don't edit while you write, have goals. And while all of these are good, none are very helpful if you're trying to figure out just how they apply to you.

Before you can develop a new writing routine, you have to discover where you are. For how long do you normally write at one sitting? How often do you write? How many words do you produce in one session? When do you write—morning, afternoon, or evening?

To begin, figure out what type of writing ’s easiest for you to write—description, narrative, dialogue. You should be able to find out easily enough by paying attention to how much you write in any one session and what type of writing it is. You’ll soon see a pattern emerging.

Keep track of what you’re writing. Put a small notebook or pad of paper by your computer and note the following: type of writing, time you started, time you finished, and approximate word count.

When and how much you eat can also affect your writing. You’ll find that you’ll write more on an empty stomach. Your brain processes slow down on a full stomach, so your writing will also suffer.  And don’t think constantly sipping on a cup of coffee will help you to stay focused. In fact, it’s just the opposite. You’ll write better by reducing the amount of caffeine you have daily.

The same goes for exercise. A brisk walk before writing will get your endorphins going and thus make it easier to think and write. This doesn’t mean you’ll have to get up at sunrise and run five or six miles. Even walking briskly around the block will help get things going. Strength exercises, however, will have no effect on your writing.

If you’re addicted to your smartphone, as many people are today, turn it off when you’re working. Anyone who tries to call you will try to call you back later, or they’ll leave a message on voice mail. Answering just one call can distract you from your current train of thought. And if you don’t have a cell phone, make sure you have an answering machine and let it screen your calls.

The old adage is to write 500 words a day. That really refers to fiction writers. But if you can manage to write more, do it. Try to write a little more per day each week. It’s just like walking or jogging. Trying to do a little more each week will give you more stamina and, in the case of your writing, a way to increase your daily word count.

If you write non-fiction, the daily word count doesn’t necessarily apply. Most of the time you may be writing articles which are better dealt with in drafts rather than pieces. Non-fiction books, on the other hand, demand the same sort of daily word count objective as fiction.

In either case, if you can write more, you may want to switch projects. Perhaps work on an article in the morning and then on a chapter of your latest book in the afternoon. Switching subject matter or type of writing will stimulate you.

Do you just sit down to write, or do you know what you’re planning to write when you sit down? If you do the former, it will take you a bit of time to get started which cuts into your total writing time. But if you informally plan out what you’re going to work on, you’ll find you get a lot more done. And better yet, make a To Do List of the day’s or week’s work and check things off as you complete them.

Some writers, like athletes, are superstitious. They think they need to put on the right clothes, arrange their work materials in the right way, and turn on equipment in the right order. None of this will make you write more. These little rituals only get in the way of just sitting down and putting your fingers to the keyboard.

Above all, develop some good writing habits. Try to write for at least two hours a day. Don’t start writing and just go on and on. You’ll find you’ll have to redo most of what you wrote in the last half of the time. 

Strike when an idea is hot. If a good idea comes to you, even at odd times of the day, take advantage of it and get to your computer—or at least jot it down on a piece of paper. This could be an idea for a story or perhaps a way of solving a problem you’re already having with a passage. If you travel a lot, you may want to start carrying a small notebook with you to write down ideas as they come to you.

Work in your head. If you’re going to be writing full-time, you’ll find yourself writing even when you’re not at the keyboard. A good time is just before getting up in the morning. For many, that’s an ideal time to think out scenes or chapters.

Lastly, find the time to write that’s best for you. It’s different for everyone. Some writers get up super early and then knock off at Noon. Others start around 8 or 9 A.M. and write until perhaps 2 P.M.. And still others write in the evenings. Find your best time to write—not do research or read, but write—and stick with it.

So You Want to Write a Blog - Part 1

Blogging is all the rage today. It seems that everyone wants to write a blog. And although it’s relatively easy to get started, maintaining the momentum is the hard part.

All blogs are not create equal. Generally, they can be broken up into several categories—news, instructional, advice, opinion, promotional, journal, and general musings. Each has its own use.

You may want to write a news blog—not one that deals with national news but one that covers little known local news. Elena Santangelo’s “Norristown Diary,” a blog about her hometown in eastern Pennsylvania, is a good example. Not only is she covering news that slips past the mass media, she’s also learning a lot about her town as well. There’s a need for a blog like this—if nothing more than to raise awareness about local issues.

Instructional blogs like this one have their own niche. Blogging is a great way to share your expertise on a subject, especially if you’ve been successful with it. In this case, you need to be somewhat of an expert on the subject you tackle.

And then there are advice blogs dealing with personal finance and investments, health, food, travel, you name it. With this type of blog, you also need to have some expertise, otherwise your readers won’t take you seriously.

If you’re a person with lots of strong opinions, especially on trendy subjects like climate change and gun control, then you may want to share your opinions with your readers through a blog. In this case, you’ll need to do creditable research so that you can back up your opinions and not just rant and rave.

You can also promote yourself or your business through a blog. Promotional blogs can go a long way in social media marketing. Then can help establish you as an expert in your field, thus attracting customers to you. They can also promote your products and services.

Perhaps you travel and want to write a daily blog en route. In this way, you can take your readers along with you. This shouldn’t be a boring diary of where you went, what you did, and what you ate. Instead, it should be a lively look into the location and culture, and even the people you meet along the way. This type of blog is usually short lived, spanning only the length of the trip. It does, however, make you more observant because you’re constantly looking for good blog material.

Lastly, you may want to write a blog that can only be classified as a general musing. Usually, this sort of blog is intended for a small group of close friends or followers who may be interested in the comings and goings of your life. But even this type of blog needs to be planned out and organized. It should offer some insight into your life. It should not consist of just your daily ramblings. That will eventually drive even your closest friends away.

How often should you update your blog? The answer varies. Some bloggers update once a week while others do it every few days, and still others daily. Maintaining a daily blog can become a chore.  Except for news and journal blogs, most are updated weekly.

There are probably millions of blogs on the Internet. And there are millions of readers for those blogs. But matching your blog to even a handful of those readers can be a challenge. To do that successfully, you have to imagine your target audience. Your blog has to speak to them to get their attention. It has to offer something unique—something they can’t get elsewhere.

NEXT WEEK: Some tips for making your blog a success.