Learn Something New

All writers tend to get stale over time. Most are rule-followers. They’re the ones who turned in their homework on time in school, played clarinet in the marching band, didn’t have premarital sex. As adults, most writers play it safe. They drive defensively, wear sunscreen, eat right, and consult experts before making big decisions. For the most part, they don’t take risks.

The primary goal of any writer is to produce work that resounds with authenticity. We must create detailed non-fiction that holds our readers and exciting fiction that leaves them spellbound. And taking the safe path won’t always cut it. Comfort zones hold writers back both in life and in their work.

Ernest Hemingway definitely took chances. He was cut down by a hail of bullets in World War I, recovered and skied the Alps, hunted lions on foot in Africa, ran with the bulls in Pamplona, and fought fish as big as him in the Caribbean.

British writer Rebecca West took to the streets of London to advocate for women’s suffrage, probed the guts of Yugoslavia to write her nonfiction masterpiece Black Lamb and Grey Falcon, covered the Nuremberg Trials for The New Yorker, and risked arrest while exploring the slums and prisons of Johannesburg to report on apartheid.

Both used their experiences to prime their creativity. They actively sought to learn new things, not only to keep their writing fresh but to make them better and more interesting persons. To keep from getting stale, you need to learn something new.

Though a glancing acquaintance with something is often all you need to extrapolate accurately when writing fiction, most fiction writers today do extensive research to make their locations and their characters come alive. It goes without saying that non-fiction writers, to get what they need for their articles and books, need to do detailed research. Sometimes, they even have to learn all about a subject before they can write intelligently about it.

There are lots of ways to learn—and not all of them involve school. The idea that taking a class is the only way to learn comes from years of schooling. But the whole world is a classroom, and today, writers can go anywhere by searching the Internet.

But let’s start with the obvious. You may want to take a class to improve your writing skills. Professional dancers continuously take classes to improve their skills. Most writers don’t. If you write non-fiction, what about taking a class in short-story writing to learn how to write in scenes and add new dynamics to your work. If you write fiction, why not take an article writing class. You may find being limited to the facts a challenge.

And how about taking a class to learn how to use your new digital camera effectively in your work. Digital isn’t at all like 35mm, no matter how much camera manufacturers and many professional photographers would like it to be so. The new technology opens up a whole world of visual possibilities.

You can also learn a foreign language or learn to search your family’s history in a genealogy course. And while you can learn the basics of any subject in a class, it’s not a means of intense study. Only you can provide that.

Travel is a great way to learn about other cultures. By observing other cultures first hand, you’ll develop a better understanding of how everyone fits together on this planet. But it may also offer the opportunity to develop a new specialty or a chance to expand on a subject you currently write about. You don’t have to go to the extremes that Hemingway did, but you should learn to see other cultures in depth. Avoid traveling with a tour. Instead, go alone or with a friend or spouse. Focus on one culture—don’t hop from country to country, culture to culture. Experience unusual things while there. Go off the beaten path.

If you can’t afford to travel much, take advantage of Google Earth Street View. With it, you can plunk yourself down just about anywhere to get the feel of a place. Perhaps you want to create a walking tour of an historic district, but it’s been a while since you’ve been there. Google Earth has probably been there much sooner. Viewing your route with it will jog your dusty memories and give new life to your writing.

Lastly, learn from experience. You experience new things every day. Some of them are so small that you don’t pay much attention to them. But everyone has some major experiences. Learn from them by viewing and analyzing them as a writer. Learn first, then put what you’ve learned into words.

Spring Into Something Special

Spring is here once again—well, it is if you live in someplace warm. It’s a time for renewal and optimism, a time for looking beyond what you’ve accomplished into new waters. If you’ve been freelancing for a while and are just sort of floating along, perhaps it’s time to consider developing a specialty.

If you’re a good writer, you should be able to write about anything. Right? Not exactly. In the world of freelance writing, there are two groups, generalists and specialists. The former is a person who writes fairly well on just about any topic. These writers usually sell their work to local or regional publications. The latter is a person who writes knowledgeably and passionately about a particular subject.

The difference between these two types of writers is the difference between the words “subject” and “topic.” Understanding that difference can make a mediocre writer shine. A subject is a broad category, perhaps travel. A topic is a specific idea within the subject. You’d think that the two should be reversed for generalists and specialists. But they’re not.

As a generalist, you’ll write about a variety of topics, none of them in depth. Switching from one topic to a completely different one constantly uses a lot of energy and resources. You’ll have to do two or three times the research because you most likely won’t know anything about each topic. While some may be related, most won’t be.

But as a specialist, you’ll have studied a subject extensively. In short, you’ll become somewhat of an expert. So instead of writing about just one topic, you’ll write about many topics within the realm of that subject. Instead of writing about travel and switching from one country to another, you would write about just one country or group of countries, say Italy, in depth. But won’t that limit my markets, you ask? It might, but on the other hand, once editors get to know how much you know about a subject, they’ll seek you out.

So how do you go about developing a specialty. Learning about a particular subject can take years, but it’s possible to get a running start in about two years. That means you’ll still have to write generally while you’re learning.

The first step you want to take is to study the markets for your subject. If there has been a lot of writing done on it, then perhaps you should consider another subject altogether. However, if the topics you’re planning to write about are a bit overdone, you may want to consider others. If little has been written on the subject, say Norway, then perhaps the market isn’t big enough to specialize in that subject.

After you’ve researched the markets and decided whether to specialize in your subject, find one or two really good general books about the subject in which you plan to specialize. Read them not once but several times. Learn all about your subject.

Next, find articles on your subject and study them to see what other writers are doing on the same subject. Begin with your interests. If your specialty is Italy, what about that country interests you—history, food, culture, politics, etc.  Watch videos related to your subject.

Develop a network of resources. Search the Internet for Web sites and blogs specializing in your subject. Bookmark the sites and follow a few of the blogs. Subscribe to publications dealing with your subject, either in print or online.

Finally, and most importantly, begin to develop a network of contacts. You’ll need to know a variety of people who are knowledgeable about the topics you plan to write about.

After you’ve done all of the above, you’ll be ready to begin writing some short articles about your subject. Don’t make the mistake of diving in too deep and writing a definitive article about any topic within your subject area at first. At this point, you aren’t knowledgeable enough. Wait until you become an expert on the subject to do that.

Over the years, your knowledge about your subject will grow and so will your markets. Your articles will become more in-depth and insightful. Eventually, you may be doing half or more of your writing on that subject. And by that time, it may be a good idea to consider writing a book on it.

Finding Your Ideal Reader

Whether you always knew you wanted to be a writer or you’ve just recently discovered that you had some hidden talent, one of the hardest things to learn is to whom you should focus your writing.

Everyone learns to write in school, but the type of writing you learned during those years was the kind used by academics. In this type of writing, the main focus is on the writer. But to academics that seems egotistical. So many find ways to avoid drawing attention to their interests and opinions and use such devices as passive voice to direct the reader to their subject, sucking the energy out of it. 

But since you’ve gotten interested in writing for publication, you’ve probably discovered that focusing on yourself doesn’t really get you anywhere. That’s because writing outside of academia focuses on the reader. As soon as you realize this, you’ll be on your way—almost.

Focusing on the reader is only the beginning. To be successful at writing for publication, you have to focus on a specific reader. If you try to write to a whole room full of people, for example, you won’t hit your mark because each reader is different.

While this isn’t as important in writing short pieces like articles or short stories, it plays a major role when you write books. Some people say you should write a book that you would buy, but not every reader has your same likes or interests.
                                               
Perhaps you think you should write for your editor. Surely, that will impress him or her. Unfortunately not. Your editor won’t be buying your book.

To find the best reader to write for, think of someone you know that would enjoy reading about the subject of your book. This applies to both fiction and non-fiction. For instance, if you decided to write a travel book about a particular country, think of who best from the people you know would enjoy traveling there.

Another avenue of approach is to visualize one person. Let’s say it’s a man. How old is he? What does his do for a living? What’s his level of education? Is he married? Does he have a family? What are his interests? What is his name? Imagine him reading your book. What sort of questions might he have? Once you answer these questions, you’ll be able to begin writing your book.

As you work on each chapter, imagine him reading it. Is he able to understand what you wrote? If it’s a non-fiction book, is it too technical for him? If it’s a novel, is the plot too complicated?

Once you learn the tastes of your ideal reader, you’ll learn to write to those tastes.  Doing so will force you to be consistent in both style and voice in your writing.

By focusing on your ideal reader, everyone with similar interests reading your book will be drawn into it. The reaction you want to get from your reader is that he can’t put it down.  You want to enlighten and entertain your ideal reader. What results from this method is a focused effort that targets your reader. By fulfilling your ideal reader’s expectations, you’ll have a reader for life—and a successful book.

Develop Your Own Vision

“Develop your own vision, trust in it, and it will eventually reward you beyond your imagination.” Jeremy Horner

That quote is from a professional travel photographer. But it can also apply to you as a writer. Although with writing, depending on what type of writing you do, developing a vision all your own can be a challenge.

In the beginning, it’s hard to imagine where you want to go with your writing.  Perhaps you may get in a quandary over whether to write non-fiction or fiction. Most writers decide this early in their careers. It’s a natural passion that comes from deep inside you. Some writers start out writing non-fiction, for example—maybe working in the newsroom of their local paper—but soon tire of constantly having to dig up facts. For them, creating life on paper is more of a challenge.

It’s also possible that you may go in both directions. If you’re a good writer, you should be able to write just about anything, once you know the format of what you want to write. But in the beginning, it’s best to not to waffle back and forth. Pick one direction—fiction or non-fiction—and stick with it.

Beyond that general direction, developing a personal vision is tough. As it turns out, fiction writers have a better chance of doing that. Successful ones usually have a vision of what they want to produce and stick to that path.

But if you’re a non-fiction writer, your work is tied more to the style of each publication for which you’re writing. Each publication has its own reader demographics. To be a successful non-fiction writer, you have to target the readers of each publication, so your writing will constantly have to change to adapt to each group of readers.  While fiction writers also have to write for  their readers, they do so to a much broader group that’s enjoys reading a particular genre of writing—science fiction, mysteries, westerns, romance, etc.

Don’t confuse vision with style. Style is how you express yourself on a particular subject. It takes in not only vocabulary, but sentence structure, punctuation, and general form. As a writer, you will eventually develop your own style. It takes years of practice before that begins to appear. And besides practice, you’ll study other writers that you admire for technique.

Vision, on the other hand, is about how you want others to perceive you as a writer. It encompasses not only the type of writing you do, but how that writing affects your readers. For instance, let’s say you’re a natural teacher. Then your writing may seek to inform readers, in which case, you’ll probably become a successful non-fiction writer or journalist. But if you imagine that your writing will spark the imaginations of your readers, then fiction will probably be for you.

In the case of Jeremy Horner, the photographer quoted above who specializes in travel photography, vision is all about how he interprets the world he sees on his travels—it’s landscapes, its landmarks, its people. How you interpret the world through your writing is your vision. If you enjoy making the past come alive, then recreating history is your vision.

And just like style, vision takes a while to develop. It won’t come to you in an instant but will smolder in your work. But then the light bulb will flash on, and you’ll have an “ah ha” moment. That’s when you’ll begin to see how you want to make your mark on the writing world.

Too Good to Be True

“Make a great living while working from home (or from a coffee shop, or poolside, or while you travel) ...YOU decide what you write about and for whom.” Sounds almost too good to be true. In fact, that’s just what it is.

The above blurb, promoting a free webinar and report, recently appeared in a Writer’s Digest Update Email. Look at the phrases used—great living, working from home, coffee shop, poolside, while you travel—all things you’d love to do. And that’s the catch. Each of these phrases causes unsuspecting writer wannabees to start day dreaming about a life they’d love to have, away from the drudgery of the cubicle they inhabit every day.

There are lots of seminars and come-ons out there, enticing beginners. Each plays on the dreams of people like you. Don’t get me wrong, it’s not bad to dream. But as far as writing is concerned, it pays to add a touch of practicality to your dreams.

Let’s look at each of these phrases.

Make a great living. Yes, you can make a living as a writer—I’ve been doing it for 29 years. But only a handful of lucky writers makes a “great” living. In fact, as I’ve said so many times in this blog, writing is hard work and generally the pay is often in the moderate range. Unless a writer produces a blockbuster bestseller, about the only way to make big bucks is to do corporate writing. And that puts you right back in the cubicle, even if only virtually.

Working from home. In today’s technologically inspired marketplace, you can do a lot of things from home. Computers make that possible. So why writing? You may be passionate about writing. Or perhaps friends have told you that you write well. Or you may look at writing as a way to get people to notice you.

From a coffee shop. Everyone imagines themselves sitting in a Starbucks writing the next great American novel. Have you been to a Starbucks recently? Chances are you won’t find a seat. That’s because so many people use it as their mobile office. It seems everyone in the place has a laptop open to the Internet or is working on a document or spreadsheet. However, if you ignore the caché of Starbucks and try Dunkin Donuts, for example, you’ll usually have the place to yourself.  Isn’t what you’re doing more important than where you’re doing it?

Poolside. The same applies to sitting poolside and working on your laptop. This isn’t the safest place to work, unless you just happen to have your own pool. If that’s the case, you probably don’t need to make a living as a writer in the first place. But if you try this at a public pool or swim club, chances are the kiddies will splash that shiny new laptop of yours and ruin whatever you are working on.

While you travel. Everyone—and I mean nearly everyone—dreams of traveling the world and writing about it. It seems like the ideal glamorous life. However, they see it from a vacation perspective, not a working perspective. Most likely the only travel they’ve done has been on vacation, where time isn’t important and they can do pretty much what they want. But working while traveling is something else. You’ll be constantly living out of a suitcase. Unless you’re independently wealthy, you’ll have to beg someone else to pay for your trip—and travel isn’t cheap these days. And finally, depending on your schedule and the work you need to accomplish, you may not even have time to enjoy the places you visit. And forget about a family life. You won’t have time for it.

So before you get suckered into free webinars or costly seminars that promise to show you the way to writing riches, think carefully the practical side of being a full-time writer.

So You Want to Write a Blog - Part 1

Blogging is all the rage today. It seems that everyone wants to write a blog. And although it’s relatively easy to get started, maintaining the momentum is the hard part.

All blogs are not create equal. Generally, they can be broken up into several categories—news, instructional, advice, opinion, promotional, journal, and general musings. Each has its own use.

You may want to write a news blog—not one that deals with national news but one that covers little known local news. Elena Santangelo’s “Norristown Diary,” a blog about her hometown in eastern Pennsylvania, is a good example. Not only is she covering news that slips past the mass media, she’s also learning a lot about her town as well. There’s a need for a blog like this—if nothing more than to raise awareness about local issues.

Instructional blogs like this one have their own niche. Blogging is a great way to share your expertise on a subject, especially if you’ve been successful with it. In this case, you need to be somewhat of an expert on the subject you tackle.

And then there are advice blogs dealing with personal finance and investments, health, food, travel, you name it. With this type of blog, you also need to have some expertise, otherwise your readers won’t take you seriously.

If you’re a person with lots of strong opinions, especially on trendy subjects like climate change and gun control, then you may want to share your opinions with your readers through a blog. In this case, you’ll need to do creditable research so that you can back up your opinions and not just rant and rave.

You can also promote yourself or your business through a blog. Promotional blogs can go a long way in social media marketing. Then can help establish you as an expert in your field, thus attracting customers to you. They can also promote your products and services.

Perhaps you travel and want to write a daily blog en route. In this way, you can take your readers along with you. This shouldn’t be a boring diary of where you went, what you did, and what you ate. Instead, it should be a lively look into the location and culture, and even the people you meet along the way. This type of blog is usually short lived, spanning only the length of the trip. It does, however, make you more observant because you’re constantly looking for good blog material.

Lastly, you may want to write a blog that can only be classified as a general musing. Usually, this sort of blog is intended for a small group of close friends or followers who may be interested in the comings and goings of your life. But even this type of blog needs to be planned out and organized. It should offer some insight into your life. It should not consist of just your daily ramblings. That will eventually drive even your closest friends away.

How often should you update your blog? The answer varies. Some bloggers update once a week while others do it every few days, and still others daily. Maintaining a daily blog can become a chore.  Except for news and journal blogs, most are updated weekly.

There are probably millions of blogs on the Internet. And there are millions of readers for those blogs. But matching your blog to even a handful of those readers can be a challenge. To do that successfully, you have to imagine your target audience. Your blog has to speak to them to get their attention. It has to offer something unique—something they can’t get elsewhere.

NEXT WEEK: Some tips for making your blog a success.

One Block at a Time

Every career depends on the building blocks gathered along the way. It isn’t any different for writers. Even the great pyramids rose one block of a stone at a time. So what kind of building blocks should you cultivate to make your writing career successful?

In this business, you’ve got to leverage whatever experience you have. Sure, one article or book may lead to another. A article, short story, or book may lead to a film. But those are the most obvious. What you need to look for are less obvious building blocks—those that you may even take for granted.

First of all, every experience you have may contribute to ideas for your work. Many writers, especially those writing fiction, use their own experiences as jumping off points. Some go as far as turning their personal experiences into stories or books. If you’ve gone through a traumatic time, readers want to read about it. Today, there seems an insatiable curiosity about what happens in other people’s lives.

But it’s a variety of experiences that lead to further successes. Take one writer who began writing reviews and taking photos of musical acts for a free arts tabloid handed out in record stores. This gig led to the publication of some of his photos in a large city newspaper. That gave him some clout to use when promoting his work to editors of some music and arts magazines.

That same writer loved to travel. But travel can be expensive, which limited him to local places. One day he received an invitation to a trade show from a friend in the travel business. That led to an invitation to travel to Guatemala on a press trip. He notified some editors of trade magazines that he was going on the trip, and one asked for whatever stories he could provide from the trip—on speculation, of course. He returned and wrote the stories, and the editor loved them. That was the beginning of a long-lasting gig with that trade publication.

Work from that publication led him to write for other trade publications. While writing for more than one trade publication in a particular field is normally frowned upon, he managed to end up writing for most of the major ones in the travel industry. Because he offered so many different angles, none of his pieces competed with each other.

And while trade writing brought in steady income, it didn’t pay all that much. So this writer set his sights on consumer travel magazines. His trade writing gave him ample credentials—he often wrote two or three articles a week for them. And writing for trade, no matter which trade, meant he was also writing for business.

That business article writing led to another long-standing gig with a regional business newspaper, for whom he wrote one or two articles a week. These provided another source of steady income.

Along the way, he was now developing several avenues of income which helped to steady his overall freelance outlook.

His travel trade writing led to offers to write travel guide books. Sometimes he was one of several contributors, while at other times he wrote books on his own. This added greatly to his credentials. The reading public, as well as magazine editors, look up to anyone who has written a book. The truth is that books don’t pay all that much. But the wealth they do give you is in the respect you get as a writer. If a book is successful—even if you don’t get paid a lot for writing it—it will be one of the biggest building blocks on your road to success.

If you’re work is good enough, you may even get awards. And these can go a long way to helping to promote your writing business. The writer above knew that and when he received several prestigious awards, he took full advantage of them as promotional tools. These helped him establish at least one specialty.

The bottom line is to always push your comfort zone. Seek work that stretches your skills—yes, even exaggerate here and there. Remember, your experiences plus networking plus your skills equals moving to the next level.

Backyard Inspiration

Do you feel like you need to go someplace special or exotic to be inspired? Do you look for an awesome place to become inspired. That place can be as near as your backyard. Maybe not literally, but close enough. There’s probably a lot all around you that you never see—or at least take for granted. But it takes more than just being in a special place or even a familiar one to be inspired.

Inspiration is a result of accidental stimuli. If that’s so, then it stands to reason that you’ve been waiting around for an accident. At some point in your life you’re bound to have some sort of accident. Perhaps in a car or a fall, or some other harm may come to you. It could be as small as dropping a plate in the kitchen. Essentially, that means you’ve probably been waiting around for an idea to strike. And chances of that are about as high as getting struck by lightening.

So how can you get inspired? To be inspired requires some amount of preparation. Not preparation in the classic sense, but preparation nonetheless. Perhaps it may mean an increased interest in a particular subject Your innate curiosity may lead you to learn more and more about a subject, so that when stimuli accidentally comes along, you’re prepared to become inspired.

You won’t be inspired in a vacuum. Sitting in a chair in your living room won’t inspire you. But sitting there watching an engaging documentary or an old horror film just may inspire you to write something on one of the subjects of these films, especially if the films cover subjects for which you have an intense interest.
                   
There’s no mistaking that many consider travel a natural way to get inspired—to let things come along. Traveling to places that are similar to each other may lead to a complacency that stifles inspiration. But traveling to a place that offers a complex and very different culture from your own may inspire you in ways that you can’t imagine.

One writer who had traveled literally all over the world had the opportunity to travel to Russia soon after the fall of Communism. He knew little about the Russian culture, but understood foreign cultures from his travels to other exotic countries. When he arrived on Russian soil, he realized that this culture was like no other he had ever seen. The landscape was different, the culture was different, the people were different. In fact, they spoke an especially foreign sounding language he really hadn’t heard much before and couldn’t read.

But being assaulted by lots of accidental stimuli can be as bad as complacency. It’s a challenge to sift through it all and find a nugget of an idea or two that’s worth developing. Being different is of itself not enough. You must recognize the difference as it relates to you and your interests. What impressed the writer above was the warmth of the Russian people and how the culture was so very different from what he had been taught about Russia. He realized the richness of Russian history and became enveloped in it.

You may also be inspired by the details of nature. While a beautiful landscape may have an effect on you, it’s the little things you notice along the way—the delicate sculptural quality of a fungus on a tree trunk or the super size and brilliant color of a tropical jungle flower.

You can literally find inspiration in your backyard. A stand of bamboo, though small, may give you the feeling of being in a Chinese forest. The only thing missing are the pandas. Now take a closer look and become inspired.















               

Editors Can be Monsters

There’s no doubt about it. Writing is hard. Actually, it often isn’t the writing that’s hard but the crap writers have to take from editors that can set them back. Do you feel as if your writing career is in everyone’s hands but yours? Have you had less than stellar experiences with some of your editors?

For the most part, editors are nice people. They want you to succeed, but occasionally you find one or two that are so horrible that it may make you want to quit writing altogether. Let’s take a look at a few instances.

Take the frustrated writer/editor. This is an editor that tried to make it as a freelance writer but didn’t make it. She ends up having to get a full-time job to support a family and resents having to sit behind a desk and edit other people’s work. In the process of editing, this editor goes overboard and edits the work so badly—in fact, rewriting it—that the piece isn’t recognizable. And not only that, forgets to save drafts along the way, so that the piece loses its continuity. She then goes back to the writer asking all sorts of questions, making the writer fix her editing mistakes.

Or take the alcoholic editor. A travel editor of a large East-coast city newspaper, calls a writer to ask a question. The writer is working at a travel agency to make ends meet. The editor goes ballistic and says he’s throwing the writers work in the trash can and doesn’t give the writer a chance to explain. What the writer finds out later is that this editor has a drinking problem, making him irrational at times.

Or take the new editor. A writer works for a large-city business publication as a regular stringer for seven years. He’s got a great rapport with the managing editor—the editor even helps him out with leads for assigned articles. Then the managing editor takes a job at the city’s largest newspaper. A new editor comes to the business publication. After a while of putting off the writer with one excuse after another, he finally tells the writer he can’t write. And this is after working for this same publication for seven years.

Or how about the condescending editor. You’ve probably run into editors like this. They think they’re the greatest and that writers are nothing more than slaves to do their bidding. They don’t see writers as being on the same professional level as themselves. In fact, they most likely have a journalism degree and feel they’re several steps up the ladder from the writer. And while they continue to send work the writer’s way, there’s never a strong bond between themselves and the writer.

As you can see from the above examples, dealing with situations like this can be unpleasant and may even have a long-term affect on your work. Some writers quit writing altogether while others quit temporarily or become blocked.

Always remember this: Editors are just another step in the chain of publication. They’re no better than you. In fact, you may write better then they do. And some resent that. And to be fair, there are a lot of great editors out there. So if you run into a less than professional situation with an editor, move on, and keep writing.

Seeing the World and Writing About It

When you say you’re a travel writer, everyone thinks you live a glamorous life, jetting to exotic locations, working on your tan, staying in posh digs. Let’s face it, that may be okay for Ruddy Maxa, but for the rest of us, travel writing is hard work and probably the worst paying of all the writing genres.

Sure, you’re dying to get an article published about your last vacation. But travel writing isn’t about writing about the fun you had on your first cruise or the grand shopping experience you had in a foreign market. It’s writing about the life and culture in other countries—educating your readers so they can make the most of a trip there if they choose.

Let’s look at the wrong way to do it. A woman took her younger children with her to London. She had a rotten time with them. When she returned , she wrote about all the bad experiences she had with her kids. Instead, she should have planned her trip better and even if things went badly, she should have put a positive spin on her article by writing about what a visitor can do with children in London. She wrote this article for a Sunday newspaper travel section. Unfortunately, most newspaper travel editors rather publish pieces that find fault with a destination than show how to really enjoy it.

But writing travel articles for newspapers is different than those written for magazines. The latter’s purpose is to entertain. Take inflight magazines for instance. You won’t find a negative article in them, nor will you find an article about flying unless it’s about how to make the experience a good one—effective ways to deal with jet lag, for example.

To be a good travel writer, you have to be a good traveler, not a tourist. Going on vacation is one thing, but traveling to a place to write about it is quite another. As a tourist, though you may plan your trip in detail, you go, enjoy yourself, and come home to tell your friends about it. After that, your memories may linger, but eventually you move on to another place. Not so for a travel writer.

You’ll need to learn to travel for research.  You’ll need to research the place before your trip, do on-the-ground research while there, and more research after returning home. Only then will you be able to write well about it.

Also, a professional travel writer doesn’t do just one article from a trip. Instead, the true professional does lots of research so that he or she may write many articles for different publications, all about different facets of traveling to that destination. How many articles can you think of to write about London. If you said lots, you’re correct. The list is almost endless.

But travel writing doesn’t have to be about exotic places. You can write great pieces about destinations closer to home, within driving distance, for instance. You can also take less expensive forms of transportation like trains.

So if you’re serious about travel writing, start writing about places you know well already. Whether they’re destinations close to home or on the other side of the globe, make it your business to learn everything you can about them, then write articles that will make anyone want to go there.

Tapping Into a World of Ideas

Ideas are around you all the time. As a busy freelancer, you’ll discover that as you get on a regular schedule of researching and querying markets, you’ll uncover an abundance of ideas and places to offer them. Your problem, however, is to keep your workable ideas in perspective and to discard or file for later use those that aren't ripe yet.

So where do you get your ideas? There’s a whole world out there just filled with ideas. All you have to do is tap into them. Sounds simple, doesn’t it? But you’d be surprised how many writers find it hard to come up with good ideas. Would-be freelancers often find it difficult to recognize the right idea or angle.

Look first at what constitutes a good idea—a subject and a specific angle on that subject. The same applies to fiction as well as non-fiction. Fiction writers come up with a premise on which to build a story while non-fiction writers come up with an angle, based on who will be reading an article. Knowing who the reader will be in an important part of non-fiction writing. And while it’s also important when writing fiction, a fiction writer doesn’t have to be as targeted.

Take the subject of retirement, for instance. A non-fiction writer might think of a number of possible article ideas that will be of interest to retirees. However, knowing which group of retirees will be reading the article will further help to focus or slant it to them. Will the article be aimed at those who want to travel or will it be aimed at starting a new business? A fiction writer, on the other hand, might write a story about how a particular person dealt with being "put out to pasture" or the idea of not being useful to anyone anymore.

Also, an article idea will sell more quickly if it’s important and timely. A good idea should take into consideration basic human drives—sexual gratification, maternal love, self-preservation, greed, acquisitiveness, ambition, etc. These selling ideas, which are of vital interest to readers, should also offer something extra—new details on an old story or added insight into an age-old problem.

Since ideas are everywhere, you should be looking for them wherever you go—at the supermarket, at professional meetings, at the bank, at the doctor’s or dentist’s office. There’s an idea hidden in everything you do—cashing your checks, doing laundromat, cooking dinner, or traveling to a relative's.

But observing isn't enough. Once an idea has clicked in your mind, jot a note to yourself so that you're clearly reminded of it when you need it (See the previous blog on creating an idea book from Dec. 11, 2009).  Otherwise the clever notion will disappear with yesterday's online news or in the heat of today's frantic schedule. And as soon as possible, draft a query about your idea and the angle you'd follow—a couple of brief but very specific paragraphs will suffice at this point—and list at least six possible markets for the story. If you’re writing a short story, create a synopsis of several paragraphs telling yourself what the story will be about. Then list 10 possible markets.

With this plan, you have already conquered the vagueness that surrounds most beginners' writing wishes, and have committed yourself to a professionally conceived follow-through.

Remember, there are two kinds of writers—the first writes whatever comes out of their head without much thought or planning (the “I-have-a-book-in-me crowd”) while the second comes up with lots of ideas that will keep them writing for a long time to come.

Ready, Set, Go...

No, you’re not in a race. But it may seem like one if you’re a travel writer. What you’re actually doing is racing to find the most information in the least amount of time to use in as many articles as you can. Sounds like a tall order.  It doesn’t have to be if you’re organized.

Before you can get a go-ahead from one or more editors, you first have to research your subject, not your destination. Travel writing may seem like it’s about writing about places, but it’s really about writing about what’s at those places, and what the reader can do there. It’s really not about writing about your travel experience, but what the reader needs to know to enjoy a similar experience.

So before you begin, you have to know who your reader will be—young, old, married with a family, adventurer, or budget-conscious. Knowing who your reader will be will go a long way to helping you figure out what sort of information to collect. If you have multiple readers from different demographics, that means that the information you collect must be multifaceted. And to make the most profit from your work, you need to produce as much as you can from your research on a subject.

Before you approach editors, you’ll need to know what’s been done before on your subject. So instead of researching the subject, itself, you’ll need to research periodicals to find out how much has been done and when. If little or nothing has been done, then you might as well forget it. That often means readers aren’t interested. If a lot has been done, then, again, you might as well forget it, unless you have a very unique angle. Once you know what sort of market you have to work with, you’ll be able to query editors with your ideas.

In preparation for querying editors, brainstorm your subject. Try to think of as many different articles for the readers you’ve targeted as you can. Ask yourself questions. And based on what you discovered in your market research, come up with a dozen or more article ideas based on a general subject or destination.

It’s now time to do some preliminary subject research. For this, you’ll need to check a variety of sources–books, previous articles, the Internet. Get to know a bit about your subject so you can compose some intelligent queries. Then send them off to the publications you’ve chosen.

Once you hear back from editors, the fun begins. Now that you know what you’re going to be writing about, it’s time to start researching in earnest. Researching for the articles themselves requires that you go beyond books and the Internet. For travel writing, research requires that you travel to a place and talk to people and do things that your traveling readers would want to do—traveling there, staying in hotels, eating in restaurants, seeing the sights, enjoying entertainment. While you may not include all the information you obtain from your trip in your articles, you, nevertheless, have to make a note of it. You never know when you might want to use it in the future.

Before you go, you need to know as much about your destination as possible. And while you can read travel books on your destination, you may find other books, including novels set in the place, will give you a feel for it. The more you know before you go, the better you’ll be able to find unique information while there. You can even access your destination on Google Maps Street View and actually see the place where you’re going. Though you can only view it from the street or road, you’ll get an idea of what to expect when you get there.

You’ll also need to set up appointments with tourism people, curators of museums, and interesting persons related to your subject. Contact the local tourism department and ask for recommendations and possible help setting up appointments and interviews. They may be able to set up special tours or get you in to places that may be closed to the public temporarily. Remember, while it may be interesting to readers to write about special places or things to do, if they can’t do it when they travel there, it’s really no use to them.  Part of the downfall of many PBS travel shows—Globetrekker is a good example—is that they show too many things that readers just cannot do or places they can’t get into. Rick Steves’ series, on the other hand, is an excellent example of keeping viewers (or readers) in mind.

Now that you’ve done all your preliminary research, made your reservations, and purchased your tickets, it’s time to go. Once you arrive, you’ve got to be “on” every waking minute. You never know when the information you need will pop up unexpectedly.

Still think you want to dabble in travel writing?

P.S. And after you get home, you’ll want to collapse, but you can’t because you have to compile all your notes and such and get writing those articles. Soon it will be time to do it all over again. Not quite like a vacation, is it?

On the Road Again

Have you dreamed of traveling around the world then writing about your travels and getting paid for it? A lot of beginning writers and lots of other people have done just that. There’s something glamorous about travel writing. You’ll definitely impress your friends when you tell them you’re off to another far-off land. For them, travel comes maybe once or twice a year during vacation time. But to travel whenever it beckons you is to them a dream come true. But is it that easy?

True there’s a touch of glamor surrounding world-journeys-for-pay. Getting started in it isn't all that difficult if you hustle enough, but since 9/11 things have changed, not only because of what happened on that fateful day, but also because the publishing markets have changed.

Fifteen to twenty years ago, most readers got their information about other places from reading articles in magazines and travel guides. Since then the market has drastically shifted to include videos, podcasts, and hundreds if not thousands of Web sites with information on where to go and what to do. So the market for travel articles isn’t what it used to be.

Secondly, for the most part, you’ll make more if you work for minimum wage at McDonald’s than if you traveled the world and wrote travel articles. Have you seen what it costs to travel today? Compare those travel costs with what editors normally pay for travel pieces. No, I don’t mean the ones in Travel and Leisure and National Geographic Traveler. I’m talking about the majority of travel markets. The pay is pitiful for the amount of time and energy involved.

But still many writers try to break into this field. That’s because it seems to easy to everyone. Retired doctors who have the bucks to travel think they can dabble in travel writing. Retired teachers, who have the time and some bucks want to do the same. But how would they feel if you, the writer, wanted to dabble in medicine or teaching. You might be able to do the latter, but certainly not the former. To say the field is overcrowded is an understatement.

If you want to succeed in travel writing—and not just dabble in it—you have to work hard and be extremely organized. Remember, every moment you spend traveling is time spent, time for which you need to get paid.

Today, you pretty much have to have the means to travel to do travel writing full-time—or a spouse who will pay the bills while you travel and write about it. It used to be that airlines, hotels, and the like gave writers discounts or free transportation or accommodation. That isn’t so true anymore. Many hotels still give discounts and free rooms, but you have to get there, and the cost of doing that could hit you out of the ballpark. It doesn’t make sense to spend a $1,000 on a trip, only to make $200 on the article that results from it. So that means you’ll need to write and publish five $200 articles from that same trip to make up for the cost. And in reality, you probably won’t get paid $200 for each article, but less, which means you’ll have to publish a whole bunch of articles to make that trip pay for itself—and that doesn’t include any profit.

If you’re serious about travel writing, there are some things to do before you start packing. Discuss your travel plans with several editors—in person, by phone, or by email—regarding  places you'll be visiting, people you'd consider interviewing, and so forth. Often one or more of them will give you a noncommittal letter of introduction from them. This letter doesn't actually commit them to publishing any of your writing, but it helps open some doors, especially in foreign countries. At the least it should help establish that you are a working writer looking for good material. If you cannot get such a letter—and as a beginner that’s nearly impossible—then  take with you some backup material such as copies of your articles to present when strangers ask who you are and why you're asking all those questions.

Once you get established as a travel writer, you may, with luck, get a letter of assignment from an editor. This is the only way you’ll get any help with costs from hotels and such. Editors won’t hesitate to give one of their regular writers one of these, but they usually don’t give them to writers they don’t know.  Letters of assignment can get you out of tight situations when traveling, but more so they can get you into many museums and private libraries for your research and perhaps get you private tours with curators.

NEXT WEEK: More on travel writing.

Looking to the Ivory Tower

If you’re looking for a way to subsidize your writing and earn extra income, you might consider teaching. Teaching has always been a traditional financial base for writers. It’s often the first route freelancers explore, and for good reasons. The time you devote to it is relatively flexible. Let’s face it, the ivory tower can beckon invitingly after several years of scratching out a living as a freelance writer—the chase after editors, the haggling for peanuts, the worrying over the paying your mortgage or rent can all be debilitating.

What's waiting for you, if you decide to pursue this possibility? Aside from the benefits mentioned above, there are a few problems you may encounter as well, mainly stiff competition in a tight job market. If you want the kind of security that comes with a full-time position, you'll need an advanced degree. Without it, you'll face an uphill struggle. But if you seek a full-time position, will you have time to continue writing? Chances are once you get used to a regular paycheck, you’ll not want to go back to earning a living as a full-time writer.

The answer is to seek part-time employment, but not just any job. The work that will give you the most benefit and will fit nicely into your schedule and creative side is teaching continuing-education courses at local school nights, community colleges, and universities. Pay for these jobs generally runs from a low of perhaps $20 an hour teaching courses at community school nights to $40 an hour teaching at universities.

Most writers gravitate toward teaching the obvious—writing and journalism. But it's possible to devise a course based on a specialty of yours. If you’re an expert on money management, for example, you could offer a beginners' course on budgeting and finances or even tax preparation. If you also do photography, consider a course in basic digital photography. If you’re a science writer, you might create a course based on a fascinating topic, if you handle it broadly enough, might appeal to a wide assortment of students.

If you write travel articles and books, why not put together some travel lectures based on your articles and travels. These can be done individually or grouped into an armchair traveler series. Whatever your specialty, take advantage of it.

Before you plunge headlong into teaching, do some market research. It’s not unlike what you normally do to sell your writing. Ask someone in college continuing-education departments what types of courses students request most often. Find out what they’re looking for before you approach them with your own suggestions.. Plan ahead and prepare your resume to impress.

Remember, academics will be impressed that you have published. They’ve faced the publish- or-perish syndrome for years. The simple fact that you’ve managed to get your words in print can be a big plus for you. Today’s students want courses taught by people in the field. They seek first-hand advice and expertise. If you do teach a writing course, they’ll seek your insight into the latest techniques.

The fact that you're going to give students as much opportunity as possible to talk with you, a successful writer, about how you do things, what your frustrations are, how joyful it is to be your own boss and see your name in print, will give you a decided advantage.

In continuing education, there are no rules. It’s usually up to you how you want to put your courses together. You’ll need to produce a simple course proposal that includes a description of the course and a weekly outline. Most continuing education courses run from one or two weeks to as long as ten weeks. Each class usually runs from an hour and a half to two hours. You’ll be paid by the hour and only for the time you’re actually teaching, so take that into account for any writing courses. Remember, it takes time outside of class to read students’ work—time for which you’re not paid.

It's All About Hype

In today’s media-centered—and some might say media-crazy world—the word “hype” has become a household word. According to various dictionaries, hype means an excessive amount of publicity, followed by a commotion caused by it. It can also mean an advertising or promotional ploy. And lastly, it can be information that’s deliberately misleading.

Public relations is all about hype. The more it touts a product, service, or destination, the better it’s supposed to be. Unfortunately, the public is gullible. They generally believe what they hear. To be noticed in today’s markets, you’ve got to hype yourself somewhat.

I used to do a lot of travel writing. In the research process, I often traveled with other writers. During the first two to three days of a trip, everyone bragged about themselves. However, after two or three days, this wore thin and the real writers began to appear. Some made fantastic claims about where they had been published or about a book they’ve written, but when it came down to it, the “real” writers in the group outshown the wannabees or those just starting out.

Another person I met a while back at a social gathering said he was a writer. When I asked what he had written, he spouted off some topics having to do with the environment. It seemed he had everyone’s ear. I listened intently and the more he went on about his writing, the more I realized that while he had a few short articles published, he really was only dabbling in it. He may have impressed the folks in the crowd, but I doubt he could the same with editors.

Here’s where the term “ bamboozle” might be appropriate.  One explanation says it originated with an ancient Chinese custom of punishing swindlers by whacking them on their hands and backs with bamboo poles. Ouch! But, seriously, too much hype is just like that.

While you can fool some of the people some of the time, you can’t fool a professional writer—one with lots of experience. He or she will see through you every time. Editors are the same way. Most have been in the business for a good while and know the ropes. They can smell the hype a mile away.

So how do you hype yourself without going overboard. First, be honest. Promote the best work you’ve done and promote it to the right people. If you’re trying to break into a new market and have never written anything for that market, editors we’ll know. Get to know as much as you can about a new market before trying to break in. That means not only what’s being published in that market but also knowledge about the subject. Also, know who to promote yourself to and when.

The bottom line is that your writing will speak for itself. But at times it will need a little help from you. Know why you’re the best person to write a particular article or book. Convince editors using the facts. Avoid too much hype.

One thing you may want to consider is creating a slogan for yourself on which to build a promotional campaign. Advertising campaigns from "Ask a man who owns one"to "Does she or doesn't she?" all relied on slogans. The word slogan came from war cries. The Gaelic sluagh, meaning army, and gairm (a shout) evolved into slogan. For my company, Bob Brooke Communicaitons, my slogan is “Communications for the new century.” This implies that my writing has a contemporary style and gets its point across in fewer rather than more words.

You’ll need a certain amount of hype to make your voice heard in the ever more crowded marketplace, plus you’ll need a "battle cry" to hang your writing efforts on. And remember,  don't go so far as to bamboozle anyone because eventually they’ll see right through you.

Books, Books, and More Books

A writer cannot operate in a vacuum. Ideas come from everywhere. But after getting ideas, they have to be researched. And for that a writer needs a good reference library.

Over 30 years and hundreds of books later, I can truthfully say I’ve amassed a good reference library. Setting up a basic reference library needn’t be expensive. I found almanacs, dictionaries, directories of various kinds, thesauruses, and atlases in paperback. I had several dictionaries left over from my college days. And while they weren’t the most current, they worked fine when I was just starting out.

The focus of any writer’s reference library is the subject matter he or she writes about. I started out writing about travel, so from the start, I was on the lookout for travel guidebooks from countries and parts of the United States that I was interested in writing about. Back then, online booksellers such as Amazon.com didn’t exist. In fact, compared to today, that was the Stone Age (I kept my club in the closet and only used it to go hunting.). Over time, I gathered several hundred travel guides, mostly from library and used book sales. For my purposes, it didn’t matter if they were a year or two old. The basic information never changed.

Along the way, I began to write about antiques. This subject required its own specialized library of reference books. Again, I kept an eye out for antiques books—traditionally expensive—at local library sales. Some are small reference books on furniture styles, etc. while others are massive coffee-table-sized volumes with lots of photographs. Mixed in are a number of antiques encyclopedias for easy reference. As with my travel books, these soon grew to 100 or so.

Another of my specialties is writing about Mexico. One Mexico guidebook wasn’t enough. As a specialist, I needed detailed information. I acquired many books on trips to Mexico. Often, this was the only place I could find them. While there, I constantly looked for brochures, booklets, and maps that would give me detailed information not available to me once I headed north of the border.

Over the last five or six years, I’ve written a number of books. Each book required its own set of reference books—in fact, each has its own mini library.

Besides writing, I also teach it to adults in evening classes. As the number of courses grew over the years, I needed writing reference books as well. I’ve gathered 50 to 75 books on various types of writing and writing techniques to help myself and my students. Most of these I obtained through Writer’s Digest Book Club and still purchase the occasional volume through the Writer’s Digest Book Store online.

In also created my own photographs to illustrate my articles. My interest in photography developed before my writing, so I began with basic how-to books on photographic techniques. Over the years, I’ve used these many times. Today, I not only take digital photographs but teach others how to. This has necessitated starting a small library of digital photography books, used mostly to develop the courses I teach.

As you can see, my basic writing library has grown considerably. Most of the rooms in my house contain books. And while I can easily find information online on just about any subject, there’s still information I need to look up in my library.

Make a List and Check It Twice

Everyone knows that Santa Claus makes a list and checks it twice before going on his merry way to bring gifts to all good little boys and girls. Most people do the same before going Christmas shopping. But I bet you never thought of making a list of not only all the places you could sell your writing, but also the different forms of writing you can sell, produced from the same research.

Too many non-fiction writers research an article or book idea, write and publish it, then forget about it. As the old saying goes, there’s more than one way to skin a cat.

First let’s look at the many types of articles you could write based on the subject matter. If you work in education, you might consider writing one for a journal in your field. But that’s pretty much a dead end to a freelance writer and either doesn’t pay anything or very little.

If you like to travel, you have a myriad of article types to choose from. There’s always the straight travel article about the places you visit, but you could write several on the adventure or sports side of those places. And don’t forget food and historical articles about them.

If you prefer a more scientific approach, you could write about new scientific discoveries and about how they affect medicine, commerce, or industry. Writing trade articles can mean steady work.

And then there’s business and finance articles. Pieces about new business ideas, new businesses, and business advice are always in season. How to market certain types of businesses is yet another approach. Interviews with top business professionals helps those on their way up.

You could also approach a subject by its effect on people. Family relationships, genealogy, art of living, and sociological influences are just the tip of the relationship iceberg.

Your second list should be all the ways you can treat the same subject. One of the easiest articles to write is the how-to piece. Combine this with the standard advice article, and you have a winner.

If you like helping others, you may want to work your information into an inspirational article.  Tell it from your own life, and you have a personal experience piece. An article told from your own insight is one of the most powerful out there. And readers love them.

Take a look at the past and put some nostalgia into your work. Nostalgia pieces are becoming increasingly popular with the ever-growing crowd of baby boomers out there. They like to remember how things used to be, even if their memories cloud over some of the bad things and make the past seem rosy.

Reader’s Digest always said that humor is the best medicine. But not everyone can write humorous articles. Just because you think something is funny doesn’t mean your readers will. Try your humor out on your friends first.

Perhaps you want to get serious and write exposés. These take a considerable more research and time, but in the end can be worth while. If the exposé is too much for you, then perhaps you’d like to try writing controversial essays, although the market isn’t too open for them. In today’s publishing world, a blog on a controversial subject will be more likely to succeed.

And for all those books you’ve read researching an idea, perhaps you can find time to write reviews of them.

Staying Afloat Without a Paddle

As important as the quality of your writing is to freelancing, so should your financial base. Too many beginning writers only daydream about how wonderful it would be to strike out on their own and get paid for their writing. In order to stay afloat while freelancing, especially in the beginning while you’re opening markets and gathering clients, you must have money to pay your bills.

If you’ve ever bought a house, you know how careful you have to inspect it. Once you sign the sales agreement, you’re stuck with it, no matter what problems may arise. The same goes for severing the financial cord to your fill-time job. By doing thorough research and planning carefully, you’ll be able to concentrate on your writing and not have to worry about how you’re going to buy food or pay for heat and fuel for your car.

When I began freelancing, I decided that if I had to work part-time at any point in my freelance career that I would only get a job at something related to what I was doing. I figured that if I working thinking and working with writing or any of the subjects I wrote about then I might also gain some knowledge or insights to help me in my writing. I wrote about travel and tourism, so I worked as a travel agent. I wrote about the Internet and technology, so I learned to design Web sites for small businesses. I even did public relations writing—I got plenty of press releases and learned to write good ones from them.

But the job that has offered me the most opportunities was teaching what I loved to do best—writing. No, I didn’t teach in public school or college. Over the years, I’ve taught continued education courses at a number of colleges and universities as well as community evening schools in my area. I knew that I really couldn’t write all day and all night, so I scheduled my classes during the evening hours. No course is longer than eight weeks and each session runs for two hours. I work as an independent contractor, thus setting my own schedule and creating and writing my own courses. Once a course is “in the bag,” I just have to reap the profits.

The experience I gained teaching writing courses propelled me into an even more lucrative sideline—business writing workshops. I earn more in a six-hour day doing this than writing two or three articles. But instead of presenting these workshop constantly, I’m selective and only do them occasionally.

Another sideline related to my course work is lecturing. I’ve amassed loads of information on a variety of subjects, as well as photographs of the same. I began assembling these into one-hour lectures that I present at retirement centers and at conferences. Again, once a lecture is all assembled, it’s easy to draw from my inventory and reap the profits.

When, do you ask, do I have time to write? Believe it or not, I have a lot of time because I set my own schedule. All my teaching venues know that if something comes up, I may need to cancel a class and make it up later. All have been very accommodating. Plus, I get all sorts of ideas when teaching others.

My Web design business kicks in when times are slow. It takes a lot to put a good site together, so I take on only one client at a time. The pay is usually worth it.

During the recent economic downturn, my ability to turn a profit with my other ventures has paid off handsomely. All of these ventures come under the umbrella of Bob Brooke Communications, my brand name and the company I created.

Stringing Along

One way I got by early in my freelancing career was to become a stringer. The term stringing goes back to early newspaper days when a reporter's copy was "strung together," so the newspaper paid him—there weren’t very many female reporters back then—by the inch. Today, that term means working for a newspaper or magazine “from the field,” turning in ideas and stories to the editor either when I find them or when the editor sends me an assignment.

Each publication sets up its stringer network differently. Some stringers receive small retainers plus a fee for an article when the publication prints it. More often than not, publications forego the retainer in favor of a loose agreement as to the acceptance of pieces or guaranteeing a certain number of them will see publication throughout the year. Or the publication will just keep feeding me regular assignments with no guarantee—the most common practice. Either way, the editor knows the quality of my work and how to get hold of me fast.  In turn, I know what kind of stories they want and how to present them, including sending photos if needed. From experience, I know I can count on a certain amount of work each month which helps me plan my budget. What’s even better, I can string for several publications at the same time as long as they’re not competing for the same readers.

When I first started freelancing, it took a while to find a publication willing to take me on as a stringer. Just by luck, I was working as the manager of a mom-and-pop travel agency. A friend at another agency signed me up for a press trip to Guatemala at a trade show. At the time I wasn’t writing for any publication and needed an assignment to go on the trip. I cold called the managing editor of a travel trade magazine. She was interested in the destination and gave me an assignment to write about tourism there. Upon publication, I was to be paid a whopping $30. She liked my article so much, she started assigning me more of them. Soon, I was writing two or three articles a week for her. These pieces weren’t especially complicated to research or difficult to write, which left me time to try to get articles published in other publications.

Four years later, I had quit my day job as a travel agent and jumped head first into freelance writing. One morning I cold called the managing editor of the Philadelphia Business Journal—I live just outside the city—and explained that I had experience covering business topics (Isn’t tourism a business?) and was interested in writing for him. I pitched an idea to him, which he liked, and I got my first assignment. After completing several other assignments, he began to call on me every week, sometimes twice, to cover a variety of business stories. Some were news while others were features. He gave me feedback on my articles, telling me what he wanted or didn’t want. As time went on, he even told me who to call on for interviews and gave me their phone numbers. The Journal paid $160 for each article. In most cases, I had three or four days to complete a story from research to finished article. He knew I could turn a story around very fast and that he could count on me to be accurate. At the same time, I was still writing for my original travel trade publication.

While the per article amount may not seem like a lot in either case, it quickly became income I could count on while I tried to get published in national magazines.

Working for both publications, I amassed a tidy file of contacts in business and tourism. I knew who to call for what and could get in touch with people quickly. This was before the Internet and E-mail. The articles I wrote for these publications and others like them became the core of my freelance business—at least until I got published in larger national magazines.

A Writer’s Library

As a non-fiction writer, I work with facts every day. Today, I have at my disposal a wide range of sources for those facts–library books, e-books, newspaper and magazine clippings, and the Internet to name a few. But nothing is more important than my own personal library, today numbering some 500 books.

During the past week, I was busy directing a group of energetic people at my church who were working to prepare for an annual fall festival that we held this past weekend. A book sale is a small part of that festival. Someone had donated what seemed like a complete collection of books on writing. The person who was organizing the books for sale said these probably wouldn’t sell, and being a writer, would I like to have them. Without hesitation, I said yes. And while I was elated to be receiving such a collection, I was saddened by the thought that a writer had perhaps retired or, even worse, had tried to become one and had given up.

So now these very useful books will be added to my own personal collection of books on writing. And while I may already know a lot of what’s in them, I’ll still use them for reference from time to time.

As a writer in several varied and some related subject areas, I’ve amassed a varied collection of books. For my travel writing, I have a library of guidebooks on all the countries I’ve written about, plus others I’d like to write about. Complementing these are books ones about countries I’ve traveled to or would like to. Add to this books I’ve purchased to help me research travel books I’ve written. Each of my books has a small library all its own.

Then there are my specialties—writing about Mexico and antiques, now expanded to history in general. I’ve gathered a collection of reference books for each of these specialties. For Mexico, my collection features not only guidebooks on various parts of the country but books on its history and culture. My antiques specialty has required me to gather pricing guides, as well as books on individual types of pieces, including those on different kinds and styles of furniture. Added to that are those on ceramics and porcelain, silver, marks, rugs, glassware, etc.

Besides the books for my specialties, I have a rather large collection of books on writing. These include those on how to write various types of proposals, as well as published pieces—articles, short stories, plays, novels, and non-fiction books. The more useful ones sit on shelves by my computer while others occupy another “branch” of my library in my bedroom.

And then there are the books I’ve reviewed and those I read or haven’t gotten to yet. While I prefer to read non-fiction, I have a number of novels and books on short stories from which to choose when the spirit strikes me.

I’m a multifaceted person and as such have other interests. I love to cook, so the “cooking” branch of my library sits on shelves across from my kitchen.  I also love to grow houseplants and gardening in general. This requires me to have a modest collection of books on gardening and growing plants indoors. It takes a bit of specialized knowledge to grow a mini rain forest.

Lastly, the most important books in my library are those I’ve written and those written by writer friends of mine. Nothing boosts my confidence more in slow times than looking at them on the shelf.