Looking to the Ivory Tower

If you’re looking for a way to subsidize your writing and earn extra income, you might consider teaching. Teaching has always been a traditional financial base for writers. It’s often the first route freelancers explore, and for good reasons. The time you devote to it is relatively flexible. Let’s face it, the ivory tower can beckon invitingly after several years of scratching out a living as a freelance writer—the chase after editors, the haggling for peanuts, the worrying over the paying your mortgage or rent can all be debilitating.

What's waiting for you, if you decide to pursue this possibility? Aside from the benefits mentioned above, there are a few problems you may encounter as well, mainly stiff competition in a tight job market. If you want the kind of security that comes with a full-time position, you'll need an advanced degree. Without it, you'll face an uphill struggle. But if you seek a full-time position, will you have time to continue writing? Chances are once you get used to a regular paycheck, you’ll not want to go back to earning a living as a full-time writer.

The answer is to seek part-time employment, but not just any job. The work that will give you the most benefit and will fit nicely into your schedule and creative side is teaching continuing-education courses at local school nights, community colleges, and universities. Pay for these jobs generally runs from a low of perhaps $20 an hour teaching courses at community school nights to $40 an hour teaching at universities.

Most writers gravitate toward teaching the obvious—writing and journalism. But it's possible to devise a course based on a specialty of yours. If you’re an expert on money management, for example, you could offer a beginners' course on budgeting and finances or even tax preparation. If you also do photography, consider a course in basic digital photography. If you’re a science writer, you might create a course based on a fascinating topic, if you handle it broadly enough, might appeal to a wide assortment of students.

If you write travel articles and books, why not put together some travel lectures based on your articles and travels. These can be done individually or grouped into an armchair traveler series. Whatever your specialty, take advantage of it.

Before you plunge headlong into teaching, do some market research. It’s not unlike what you normally do to sell your writing. Ask someone in college continuing-education departments what types of courses students request most often. Find out what they’re looking for before you approach them with your own suggestions.. Plan ahead and prepare your resume to impress.

Remember, academics will be impressed that you have published. They’ve faced the publish- or-perish syndrome for years. The simple fact that you’ve managed to get your words in print can be a big plus for you. Today’s students want courses taught by people in the field. They seek first-hand advice and expertise. If you do teach a writing course, they’ll seek your insight into the latest techniques.

The fact that you're going to give students as much opportunity as possible to talk with you, a successful writer, about how you do things, what your frustrations are, how joyful it is to be your own boss and see your name in print, will give you a decided advantage.

In continuing education, there are no rules. It’s usually up to you how you want to put your courses together. You’ll need to produce a simple course proposal that includes a description of the course and a weekly outline. Most continuing education courses run from one or two weeks to as long as ten weeks. Each class usually runs from an hour and a half to two hours. You’ll be paid by the hour and only for the time you’re actually teaching, so take that into account for any writing courses. Remember, it takes time outside of class to read students’ work—time for which you’re not paid.

Staying Afloat Without a Paddle

As important as the quality of your writing is to freelancing, so should your financial base. Too many beginning writers only daydream about how wonderful it would be to strike out on their own and get paid for their writing. In order to stay afloat while freelancing, especially in the beginning while you’re opening markets and gathering clients, you must have money to pay your bills.

If you’ve ever bought a house, you know how careful you have to inspect it. Once you sign the sales agreement, you’re stuck with it, no matter what problems may arise. The same goes for severing the financial cord to your fill-time job. By doing thorough research and planning carefully, you’ll be able to concentrate on your writing and not have to worry about how you’re going to buy food or pay for heat and fuel for your car.

When I began freelancing, I decided that if I had to work part-time at any point in my freelance career that I would only get a job at something related to what I was doing. I figured that if I working thinking and working with writing or any of the subjects I wrote about then I might also gain some knowledge or insights to help me in my writing. I wrote about travel and tourism, so I worked as a travel agent. I wrote about the Internet and technology, so I learned to design Web sites for small businesses. I even did public relations writing—I got plenty of press releases and learned to write good ones from them.

But the job that has offered me the most opportunities was teaching what I loved to do best—writing. No, I didn’t teach in public school or college. Over the years, I’ve taught continued education courses at a number of colleges and universities as well as community evening schools in my area. I knew that I really couldn’t write all day and all night, so I scheduled my classes during the evening hours. No course is longer than eight weeks and each session runs for two hours. I work as an independent contractor, thus setting my own schedule and creating and writing my own courses. Once a course is “in the bag,” I just have to reap the profits.

The experience I gained teaching writing courses propelled me into an even more lucrative sideline—business writing workshops. I earn more in a six-hour day doing this than writing two or three articles. But instead of presenting these workshop constantly, I’m selective and only do them occasionally.

Another sideline related to my course work is lecturing. I’ve amassed loads of information on a variety of subjects, as well as photographs of the same. I began assembling these into one-hour lectures that I present at retirement centers and at conferences. Again, once a lecture is all assembled, it’s easy to draw from my inventory and reap the profits.

When, do you ask, do I have time to write? Believe it or not, I have a lot of time because I set my own schedule. All my teaching venues know that if something comes up, I may need to cancel a class and make it up later. All have been very accommodating. Plus, I get all sorts of ideas when teaching others.

My Web design business kicks in when times are slow. It takes a lot to put a good site together, so I take on only one client at a time. The pay is usually worth it.

During the recent economic downturn, my ability to turn a profit with my other ventures has paid off handsomely. All of these ventures come under the umbrella of Bob Brooke Communications, my brand name and the company I created.