Passing Work Along

Most writers don’t even think of passing work along when they get swamped. But it’s good business to do just that. Instead of saying “No” as noted in last week’s blog, it might be a good idea to consider farming out some tasks. But which ones?

Obviously, you want to do all the writing. That’s only natural. But there are other more mundane jobs that could be done by someone else. Passing a task along to someone else in a more appropriate position to do it can maximize the value of your time—and help you make more money in the long run.

As the owner of a one-person business, you have only so many hours in a day to get things done, and that includes your writing and other household chores. So let’s begin with business tasks.

Whether an expert who knows something you don't, somebody under you whose time costs less, or a colleague with time to spare when you're in a crunch, delegating to the right person can be more efficient all around than taking on every task that crosses your path. To delegate work is not to dump, instead, it’s a way to assign a task in a clear, productive way.

Other tasks that could be delegated to someone else include doing background research, typing final drafts on another computer, taking photographs to accompany articles, sorting mail, and filing. The person you assign to take photos must be adept enough at photography to provide good results. However, the other tasks can be done by high school or college students looking to earn some extra money or seniors who are looking for something to do.

Either way, you need to pay these people. “Won’t that cut into my bottom line?” you ask. Yes and no. Paying them minimum wage to take care of these extra tasks will enable you more time to work on writing and thus to write more, increasing your income. Calculate what your time is worth and compare it to the cost of hiring out. It’s just good business.

So when is the right time to pass a job along? Usually, it’s when you face routine, technical, or short tasks or those you don't have time for.

An expert, such as a professional photographer, can often do specialized jobs better. And though they charge more, they can do the job faster and better than you can, saving you both money and time.

Tell the person who will be doing the task exactly what you want done. But unless you're teaching a brand-new skill, don't dictate how to do the job, itself. People learn more and are better motivated when they can figure things out for themselves. Communication is very important when you're delegating. And be sure to ask if the person understands what they are to do.

Tell the person exactly how much authority you're granting. In other words, how much they can do in your name. Is there a dollar limit to the job? A decision point at which you must be consulted? Defining authority helps the person perform the task within the bounds you consider appropriate.

Lastly, you have deadlines, and so should any person doing tasks for you. Set a deadline for any job you farm out and find out if the person can do the job within that time before they begin. What they’ll be doing for you may also affect your deadline, as in the case of outsourced photography. If you have a deadline on your end, make sure their due date is earlier in case they need extra time or you need to correct something.

Go With the Flow

Now that you hopefully are on your way to a better organized work space, you need to take a moment to analyze how you spend your time in your writing space—and better yet how writing fits into your daily routine.

Whether you're driving your car to go pick up the kids from school or shooting a few hoops on an afternoon break, churning out an article or researching a book, the ability to get in the groove so that you're working with time instead of against it is the key to increasing your productivity. Psychologists call this transcendent marriage between time and the mind flow, and when you get flow. you're good to go.

But first you have to find your flow taking control of your time and eliminating the interruptions and time wasters that waste so much of it during your day. Be prepared for good news and bad. The bad news is that unless you're practicing good time management or are a very organized person—most people aren’t—you probably waste a lot of time. The good news is that once you find that time, you can reclaim it. The extra minutes and hours are a gift, something you shouldn’t squander.

Keep track of everything you do in an average work day. Jot down each activity. Then take a red pen and circle anything that was, in light of your values and goals. a waste of time, even a phone call to a friend. How can you get these time wasters out of your day? Or at least take better control of them. For instance, you could talk to your friend after dinner.

Most people spend their time on things according to their priorities. How about you? Does anything stand out? Too much time texting on your smartphone? Too little time for yourself or with your family or friends or on your current writing project?

And don’t forget procrastination (We’ll take a look at that next week.) How much time did you spend procrastinating? How many interruptions did you have? What kind? Who were they with? Are there things you shouldn't have been doing because the activities could have been delegated or you simply should have simply said, "No"?

If you spend much of your time complaining about not having enough time to get things done, then perhaps you’re not doing those last two things—delegating and just saying no. By the way, that phrase just doesn’t have to do with drugs.

Look to see if you can bundle certain activities together? With the high price of gas, many people are grouping their errands by location so as not to be running all over the place. Try consolidating some tasks. Is it possible to get all your paperwork out of the way at once? Can you set aside a morning to take care of marketing calls and Emails?

And speaking of Email, how many times a day do you check it? For the average person, looking over and replying to their mail can take up to an hour each time. If you check your mail four times a day, that’s four hours you’re spending reading and corresponding. And if you’re constantly checking messages on your smartphone, who knows how much time you spend on your mail.

To find out how you actually spend your time, you’ll need to keep a Time Log—a record of all the time you spend on every little thing, from the moment you rise in the morning until you put your head down on the pillow at night. A Time Log is a powerful tool for discovering how you allocate the minutes and hours of your life. Sounds tedious, but once you do it, you’ll be able to take better control of your time.

To start your Time Log, take a sheet of ruled paper. In the left-hand margin, note the time you change activities, and on the line to the right list exactly what you're doing: getting ready for work or bed, projects or paperwork, making calls, talking to visitors, attending meetings, reading mail, making or eating meals, walking the dog, watching TV, and so on. Also note who else may have been involved so you can later determine how relevant each activity was to your goals and who tends to take up your time the most.

If your more computer savvy, you can create a spreadsheet, making each row on the sheet represent a 15-minute time block. Many people find this easier because the blocks remind them to log what they were doing. Accounting for time accurately on the computer spreadsheet can be harder, however, because not all activities neatly fall into 15-minute blocks. Whether you log an entire week including a weekend is up to you.

And, yes, keeping a Time Log, even for a couple weeks is a hassle, but it’s a hassle worth considering.

Time is of the Essence

One thing you have on your side as a freelance writer is time. It can work for you or against you. Essentially, it’s all about how you play your cards—what you do with your time.  Play them right and you win. Play them wrong and you lose. But there’s always that constant of time.

You have plenty of time available. But does it seems to fly by more quickly than you’d like? That may be because you probably squander your precious working time. Realistically, you can’t write for hours and hours. The quality of your work will suffer, and your body will rebel.   

During an average workday, a writer’s work load consists of various important as well as less important items. Much of your time involves sending and receiving information. During the long hours you work, you’ll be doing a lot of fragmented things. Does this sound like your typical work day?

You need to be realistic when it comes to using your time wisely. Don’t take on too much, or you’ll set yourself up to fail. Only you know how much you’re capable of handling. Overestimating the number of projects you can handle at any one time will surely lead to disappointment. And if you keep that up, it will be more difficult to become more productive.

One of today’s biggest problems for writers is Email and varied other electronic distractions. If you receive lots of mail, you may find yourself taking care of it instead of your writing. It’s easy to procrastinate. And then there’s Facebook, Twitter, Pinterest, Instagram, to name a few of the social media distractions facing all of us daily. They’re addictive. And as with your Email, you may find yourself spending more time on them than on your writing. Set aside down time to take care of these tasks.

You may want to check your mail the first thing in the morning, then at a couple of specific other times during the day. But limit the time you spend with it. Before you know it, you could easily spend most of your morning doing basically insignificant tasks. And turn off any message or sound telling you that you have mail. That will surely draw you away from your work.

Avoid other distractions, too. Let your voice mail or answering machine take messages for you. You can call whoever called you back later. And don’t forget to turn off your cell phone. If you’re constantly checking your cell, you won’t get any work done, either.

You may also want to keep a piece of scrap paper handy on which to jot down thoughts about other projects that may pop into your head as you’re working. If you don’t, you won’t remember them later. And if you stop to pay attention to them while you’re in the midst of writing, you may find that they’ll knock you off your writing track.

Make writing a priority. But it’s also important not to write for long periods at a stretch. Take breaks every so often. Get up and walk around. Go for a walk, Do laundry. But don’t take your break at your computer. Surfing online isn’t really taking a break, and you’re body needs to get up and move around.

Schedule other duties around your writing. Write when you feel mentally sharp. That can vary from person to person. You may feel sharper earlier in the morning, so get up earlier to write. Or you may feel sharper later in the afternoon. Figure out when your mental peak occurs and work with it. Do menial tasks like cleaning or taking out the trash during your mental down time.

To help you get the most out of your time, create a daily or weekly To-Do List. (See my post “Smart To-Do Lists Get Things Done” from Sept.6, 2013). Use the A-B-C priority system. Once you have made your To Do List, place an “A” next to items of top importance, a “B” next to those less important but that still need to be done, and a “C” next to those with the least importance.  You may find that the ones with a “C” next to them may complete themselves automatically or may not need doing at all.

Schedule five minutes of review time into your day. Look at what happened yesterday, what will happen today, and what you need to do tomorrow. The more you plan out your day, the more you’ll accomplish.

If time is getting between you and your writing, start doing something about it before it’s too late.

Prioritize

When you decide to quit your day job and write full time, you’ll have to give careful consideration to your priorities. No longer will someone else be deciding what work you have to do and when you have off. Now it will be your responsibility. For some writers, this works great. For others, it doesn’t.

The first thing you’ll need to do is figure out when your peak thinking and writing times occur. Are you a “first-thing-in-the-morning” person, a midday person, or an evening person? Also, do your peak thinking times and peak writing times occur at the same time or at different times during the day? If yours are separate, you’ll want to focus more on the former, giving it top priority in your daily schedule. It’s harder to think out a piece of writing than it is to actually write it.

To help you set your priorities, you must first create a daily work schedule. You don’t have to stick tightly to it, but it should act as a guide. To begin, block out a schedule for the week, indicating when you’ll begin work. You may want to use the same schedule you used in your former job. Working from nine to five is good for a start. Next block out time for lunch, 30-60 minutes should do.

Now that you have your start and end times, plus lunch scheduled, you can lay in blocks of time for your work. If you know when you’re at your peak for thinking, block in time at the appropriate hour. Then lay in some time for writing and research. It helps to mix up your day by working on several projects in different stages. While you’re getting ideas for one, you may be working on the first draft of another, and starting research for a third. Doing this actually helps exercise your brain and prevents getting burned out by writing for hours on end. It pays in the long run to not write for more than two hours at a time.

And don’t forget to allow time to get more work. You’ll need to send out E-mail messages to editors, or perhaps call them on the phone. And when will you study new publications to see if you’re right for them? Many editors schedule staff meetings on Monday and often Fridays are wrap-up times before publication, so you’ll want to limit your editorial contacts to the middle of the week.

What many people who work for themselves forget is allowing time for other obligations. Do you have to take or pick your kids up from school? When do you do grocery shopping? Must you cook meals for your family? What about talking to friends on the phone?

It’s a real temptation to procrastinate when you work at home. You may say to yourself, “I’ll do that later,” but do you? If you have a tendency to procrastinate, you need to attack the problem head-on. Doing so will increase your production and your income immediately.

You should try to schedule time to write every day. Some days you may have more time while on others less, but writing every day will help you keep up the momentum. Be sure to divide your time adequately among important projects. If you know you have deadline coming up, be flexible enough to allow time to finish the project that’s due. This means you must be careful that deadlines don’t pile up on one another. And for some writers, having no deadline takes away the impetus to get things done.

To help you prioritize your work, create three lists—one for Top Priority items, one for Secondary, and one for Do at Leisure Tasks for each week? This will help you stay on track. You might plan on taking care of the items on the first two lists during “working” hours and leave smaller tasks, like filing, correspondence, and organizing notes for evenings or Saturdays.

And while it’s important to get your current work finished, it’s just a important to plan ahead for new work. Do you have days or evenings when you are systematically building your files, increasing your contacts, beginning speculative new ventures, adding to your catalog of possible topics, and promoting yourself?  How about the time it takes to read and answer your E-mail and check on your social media sites?

If you keep your priorities in order as you start out in your writing career, you’ll be in a better position to recognize and take advantage of golden opportunities as they arise. The more you priorities your work, the easier it will be to tackle really complex projects and do them without stress. And as your career progresses, you should have more and more work to do. There are only so many hours in a day, and you can’t squeeze more work out of them than you already are unless you set your priorities.

Plan diversions into your work schedule. Don’t be a workaholic. But do so with care. It's too easy to take time to have that extra cup of coffee.

A Room of Your Own

Technology today allows you to write just about anywhere. However, running a successful business requires you to be organized. And as much as the techies keep telling us that computers allow us to have paperless offices, the more paper we seem to accumulate.

You’ll find that you’ll be better equipped to compete in the freelance marketplace if you have your own office. Sure, laptops and tablets allow you to write allow you to write wherever you happen to be and cell phones allow you to conduct interviews and do online research. But being totally mobile doesn’t help you stay organized, especially if like me you focus on non-fiction.

A home office has its advantages. First, there’s no rent to pay. You also don't have to worry about commuting, especially in bad weather. When you're not feeling up to par, you can do filing or paying bills, while still taking it easy. Also, if you’re working at home you may be less likely to catch those nasty viruses. You can also keep up with the news by radio or television if you want. You'll find you can work in whatever degree of casual attire you like. And finally, there's less wear and tear on your car or transportation budget.

Start with your own office, no matter how small it might be—a space entirely yours that’s available to you at any and all times where you do nothing but business tasks. It’s not impossible to freelance without an office, but it’s harder. In fact, you’ll soon realize that having your own office will increase your productivity. Here is the place you can steal away to when the creative urge hits or when you need to concentrate on a particularly difficult project.

You can create an office almost anywhere in your home or apartment. It can be in the corner of a room to start, but soon you’ll find that there’s no way to keep the interruptions from happening. It should be located in a room with a door, preferably one that you can lock from both sides. It’s not a good idea to take over your whole basement, for example, because no one else will be able to use it at the same time. Take a corner and put up two simple walls of framing and plasterboard with a door. Make sure the area has electrical connections and perhaps phone connections. You can do the same in any room in your house. Or take over a small bedroom.

While many homes have more than one computer, some have only one, shared by all the members of the family. This won’t do to freelance. Sure, you might be able to work when children are in school and your spouse is at work, but what if you have a sudden deadline, and someone else is using the computer? It’s best to plan on buying a desktop or laptop of your own, dedicated to your business—one that no one else should use. Remember, computer viruses brought home from school or work can infect your computer as easily as those that infect humans. And you need to protect your work at all times.

Some people need more creature comforts to work effectively than others. How fancy you make your office is up to you. Essentially, you’ll need a desk—not necessarily an actual desk—file cabinets or shelves with file boxes, a comfortable chair besides your desk chair in which you can sit and read over your drafts, and whatever other creature comforts you’d like.

And as mentioned above, using a computer doesn’t eliminate the need for paper files. Over time, these will multiply, and you’ll have to deal with them. As a freelancer, it’s important to keep at least one file folder for each piece you write. If you write books, then you’ll need at least one file folder for each chapter.  Over the years, you’ll discover that boxes of files seem to accumulate faster than you can find a place to store them. So start planning on a storage area for your files from the start.

It’s a lot easier to convince people that you’re a legitimate business today than it was a few years ago. Home offices are quite common since modern technology has enabled many people to work out of their homes. But you’ll probably have to set some ground rules, unless you live and work alone. Make sure your family understands that when you’re in your office, you’re working and should not be disturbed. With a proper office, you’ll also be able to apply for credit, etc., as a bonafide business. And don’t forget to fill out the form for deducting business expenses in your home with your federal and state income tax.

NOTE: If your office looks like the one pictured above, then you're probably not writing. You're only dreaming about being a writer.

Do You Have a Hat Rack in Your Office?

Do you have a hat rack in your office? That may seem like an odd question, but as a freelance writer, you’ll need one on which to hang the many hats you’ll have to wear in your business. Coincidentally, there’s a new commercial on T.V. which shows a small business owner entering his office. Everyone working there looks like him because they are. The focus of the commercial is to show how small business owners, like yourself, have to wear many hats to make their businesses successful.

If you thought as a freelancer you were only going to write, think again. The jobs you’ll have to do will range from creator to writer, editor, researcher, interviewer, secretary, salesperson, P.R. exec, bookkeeper, bill collector, general manager, and janitor. If you’re producing ebooks, then add publisher, cover designer, and promoter. Whew! I bet you’re bushed just reading that list.

With such a list of business responsibilities, you’ll have little room for an unprofessional attitude. Unfortunately, many writers often say they don’t have a head for business matters. But you better get one because the success of your freelance business depends on it.

The biggest problem facing you will be finding the time to do all those tasks. While you won’t have to do them all every day, you should create a weekly schedule, so that you don’t overlook any of them, for all of them are important.

To begin, lay out a schedule for the entire week, including Saturday and Sunday, on a spreadsheet. Indicate the time you get up in the morning and the time you go to bed at night. Just because you work for yourself doesn’t mean that you have to work constantly. If you worked for someone else, you’d have hours. Decide if you want to work a normal business day. If so, what time will you arrive at your office and what time will you leave? Most people work from 9 A.M. to 5 P.M., so start with that. You can always go “in” early or “leave” late, depending on your work load. Oh, and don’t forget to allow time to eat lunch and perhaps have a short afternoon break.

Next, make a list of all the tasks you need to do for your business each week, allowing time to work on projects. Type in these tasks and work time on your schedule. If you run out of time for say getting ideas or paying bills or filing, you can always do these in the evenings or on weekends. You might want to also schedule some reading time because you’re going to have to do lots of that. And don’t forget your janitorial duties. It won’t take long for your office to look like a tornado swept through it—try to keep up with cleaning and sorting as best you can.

The idea is to get all your jobs done in the time you have. Don’t be a slave to your schedule, but let it guide you through the week. After a while, you’ll automatically know when it’s time to do which task. And don’t forget to dust off your virtual hat rack once in a while.

Staying Afloat Without a Paddle

As important as the quality of your writing is to freelancing, so should your financial base. Too many beginning writers only daydream about how wonderful it would be to strike out on their own and get paid for their writing. In order to stay afloat while freelancing, especially in the beginning while you’re opening markets and gathering clients, you must have money to pay your bills.

If you’ve ever bought a house, you know how careful you have to inspect it. Once you sign the sales agreement, you’re stuck with it, no matter what problems may arise. The same goes for severing the financial cord to your fill-time job. By doing thorough research and planning carefully, you’ll be able to concentrate on your writing and not have to worry about how you’re going to buy food or pay for heat and fuel for your car.

When I began freelancing, I decided that if I had to work part-time at any point in my freelance career that I would only get a job at something related to what I was doing. I figured that if I working thinking and working with writing or any of the subjects I wrote about then I might also gain some knowledge or insights to help me in my writing. I wrote about travel and tourism, so I worked as a travel agent. I wrote about the Internet and technology, so I learned to design Web sites for small businesses. I even did public relations writing—I got plenty of press releases and learned to write good ones from them.

But the job that has offered me the most opportunities was teaching what I loved to do best—writing. No, I didn’t teach in public school or college. Over the years, I’ve taught continued education courses at a number of colleges and universities as well as community evening schools in my area. I knew that I really couldn’t write all day and all night, so I scheduled my classes during the evening hours. No course is longer than eight weeks and each session runs for two hours. I work as an independent contractor, thus setting my own schedule and creating and writing my own courses. Once a course is “in the bag,” I just have to reap the profits.

The experience I gained teaching writing courses propelled me into an even more lucrative sideline—business writing workshops. I earn more in a six-hour day doing this than writing two or three articles. But instead of presenting these workshop constantly, I’m selective and only do them occasionally.

Another sideline related to my course work is lecturing. I’ve amassed loads of information on a variety of subjects, as well as photographs of the same. I began assembling these into one-hour lectures that I present at retirement centers and at conferences. Again, once a lecture is all assembled, it’s easy to draw from my inventory and reap the profits.

When, do you ask, do I have time to write? Believe it or not, I have a lot of time because I set my own schedule. All my teaching venues know that if something comes up, I may need to cancel a class and make it up later. All have been very accommodating. Plus, I get all sorts of ideas when teaching others.

My Web design business kicks in when times are slow. It takes a lot to put a good site together, so I take on only one client at a time. The pay is usually worth it.

During the recent economic downturn, my ability to turn a profit with my other ventures has paid off handsomely. All of these ventures come under the umbrella of Bob Brooke Communications, my brand name and the company I created.

Writing as Routine

Do you sit around waiting for the writing muse to strike? Do you have to go to some exotic place to get inspired to write? Do you think writing is all about imagination–well, fiction writing at least? Do you have trouble getting started writing? If you answered “yes” to all of these questions, then perhaps what you’re lacking is a routine for your writing.

Good writing relies on writing as much as you can–regularly. While this applies to just about anything you do, most people don’t consider writing in that way. It stands to reason that the more you cook, the better at it you become. So why wouldn’t that apply to your writing?

I always tell my writing students that learning to write is like taking a shower or a bath. Someone had to teach you when you were very young. First, they washed you daily. Then, as time went on, you learned by repetition to wash yourself. But you didn’t stop there. As you grew older, you began to establish a washing routine. Only you know where you begin to wash your body and where you end. Some people even have routines for “quick” showers when they’re in a hurry and “soaking” showers or baths when they want to relax. And let’s not forget the “body beautiful” shower or bath when you take care of other things such as trimming hair and nails.

Now let’s apply this to writing. To get your mind in the write mode, you need to write regularly often–daily if you can. And you need to write at the same time every day, even if it’s for a short time. By doing so, you’ll require less time to warm up, so that you’ll be able to continue where you left off the last time you wrote. If you wait too long between sessions, you’ll lose your train of thought which means you’ll have to digress. So each time you sit down to write, you’ll have to go back a step before you move forward.

It also helps to work on the same piece of writing for a stretch. This way your mind is only working in one direction for a while. If you flit from piece to piece, your mind won’t be able to pick up all the pieces, and it will take you more time to get started each time.

I’ll be discussing this more in the coming weeks. But for now, figure out when you can spare an hour from your busy schedule. This can be daily or two or three times weekly. Then stick to it. Writing is like exercise. If you don’t do it regularly, it takes a while to get back in the swing.