On a Clear Day You Can See Forever

There's money to be made from freelance writing—lots of it. For a few writers, this means big bucks. But for most writers, freelancing provides a modest income.

Today, the markets have changed drastically. While there may be fewer magazines and book publishers out there, other opportunities have opened up. We live and work in the digital age, a time when anything is possible. As they say, think outside the box. In fact, throw the box away.

There’s a vast expanse where whatever you write can find a home. The diversity of the marketplace is such that there are more ways for you to strike pay dirt than even some longtime professionals realize.

The flip side of the coin is the horde of writers and would-be writers after the bounty. There’s some 70,000 people in the United States alone that call themselves writers and have clippings to prove it. That’s a lot of competition.

Some major New York book publishers receive over 10,000 unsolicited manuscripts a year, out of which they may publish one or two. Today, it’s the sales department that decides what’s going to be published. It has less to do with the writing and more to do with the profit potential if a book gets published or not.

The average high-circulation magazine receives approximately 200 manuscripts a month. Some contend that the odds of selling to those outlets are overwhelmingly difficult. That's not necessarily so. If you’re a mediocre writer, then yes, you don’t have a chance in hell. But if you’re a more than competent writer, the chances of you selling are far greater. Perhaps only 20 of those 200 manuscripts will be good enough for an editor to take the time to read them.

Bear in mind that the flood of material that washes over editors' desks in publishing houses and magazine offices, in newspaper and syndicate offices, in television and movie producers' studios, consists mostly of badly written material. Well-conceived, well-written, and well-targeted material is scarce. Currently marketable material is even less available. The trend-setting story or article series is an absolute rarity.

Keep the following thought uppermost in your mind as you approach each new and potentially successful day: The many benefits of the freelance life and riches from your writing efforts, like the gold that lies under the mountains, come to those with the knowledge and ability to dig in the right places, the proper tools, and the overriding ambition to find it despite the often back-breaking work that's required. If you’re one of those 70,000 freelance writers, then you’ve made it.

Spinning Your Way to Profits

Too many writers move from one new project to the other.  They never consider all the work researching each one and literally close the book on each as they finish it. That’s such a waste of time and potential resources. Back in April of 2010, I wrote about doing spin-offs in this blog. I concentrated on using research over and over again, but this time I’d like to show you some other ways you can spin your way to profits.

Remember the old saying, “It takes money to make money.” Spin-offs—making your material work in a number of ways—allow you to make your money earn money. While you may not have any control of how much interest your bank pays you to let them “use” your money, you do have lots of control when it comes to using accumulated materials, as well as actual articles and stories, if you own the rights to them. So let’s start there.

Unless you’ve sold an article or story for all rights, you still own secondary rights. If you’ve sold articles to newspapers, you’ve most likely sold them First Serial Rights for their market. That means you can sell that same article to any other newspaper in the country. The big papers in New York, Chicago, and Los Angeles are exceptions to this since they often buy exclusive or all rights, but they also pay the most. If you can find newspapers buying articles these days, you may have a treasure of articles just waiting to be used. And while smaller papers don’t pay as much, selling the same article over and over can reap big rewards for practically no work.

You can also rework previously published articles by updating them or changing their focus. You may only need to change the beginning and end of an article to enable you to sell the re-vamped piece elsewhere for secondary rights. Many markets will gladly buy secondary rights. There are quite a few markets out there that pay only five cents a word or even $35 total. While that may not seem like much, if you can find five or ten like that, you’re on your way to self-syndication.

Another way to use spin-off material is to sell the same magazine article to a number of specialty magazines. If you’ve written on a general enough subject, you can tailor the article to fit different markets just by changing the slant. An article about display techniques could be sold to magazines dealing with retail sales, antiques, home decoration, even collecting. It just takes some creative imagination on your part. If the magazine is in the lower end of the pay scale, don't bother to query the editor. Instead, just send the article, attached to an Email, explaining that you’re sending the article to see if that editor might be interested in publishing it. If your article covers a topic of universal interest, the editor will most likely purchase it.
 
Not only can you write spin-off material, you can also sell reprints of what you've published to specialized markets and databases. For instance, an article on stress management, reprinted separately, might be of interest to corporate managers who want to see that their management trainees have a copy. Companies and associations also buy material to distribute to their customers via newsletters.

Spin-offs do two things: They add a little more revenue to your bank account while spreading  the word about your expertise.

But cultivate your sources carefully. Take time to rework the same ones. For example, to get information for an article on the ten questions investment brokers are asked most, a writer who specializes in writing about investing might contact some of the stable of resources he or she has built up over the years. Plus, with a specialty, you’ll already have a backlog of material at hand, so most of your research will already be completed.

Finally, to create financially successful spin-offs, you need to have at least 90 percent of the research material already in hand, and you have to be a fast writer. Try not to spend more than two days on a spin-off piece. If it takes more time than that, you’ll be losing money. Also, try to have your major markets pay for all the research costs by doing more research than necessary in the beginning. That way the cost won’t come out of your pocket later if you need a little more material for your spin-offs.

If the Idea Fits...

Every beginning freelance writer, whether of non-fiction or fiction, thinks that their ideas are great and everyone, including editors, should gobble them up. This is no accident. In fact, your teachers from the first day you entered school encouraged you to think of only original ideas and that everyone would like them. That may be the way academics think, but it certainly isn’t what life’s about in the real world.

So when you began freelancing, you reached inside yourself for ideas and doggedly forged ahead developing them without any concern for who would read and like them. You had no concern for your readers. Instead, you were more concerned about yourself. And that’s only natural since for at least 12 years, and for some people more, you learned that the writer and the writer’s ideas are the center of writing. But in the type of writing you’re attempting to do now, it’s the reader who’s at the center. To be successful, you have to write what readers and editors want to read.

Let's examine your ideas file. When you first began to consider freelancing, you probably clipped articles from the all sorts of major publications, as well as your local newspapers and printed out those you found on the Internet. You clipped information that interested you specifically, plus material about broad general trends. Then you filed these clippings in categorized folders to use later. Soon you realized you had been collecting loads of clippings but not acting on the ideas they inspired.

Or perhaps the opposite was true. You insisted on sticking to a few of your favorite story ideas even though they got rejected by editor after editor. You even tried some twice, hoping that they’d change their minds.

Let’s face it, organizing your ideas into marketable form isn't easy when you're starting out. The best way to get yourself on track is to get some feedback—ideally from other writers, but perhaps from an editor who looks kindly at beginners. Ask them why your ideas aren’t hitting the mark. In fact, ask readers—friends, colleagues, family members—if they would read a piece based on a certain idea. Talk about your work and listen to what’s said in return.

If you do happen to find an editor who will give you feedback, ask him or her why you haven't been able to interest them in any ideas you’ve sent. Also ask how you should rearrange your proposals and if and when he or she is most likely to be interested in some of your favorite ideas. Whatever advice you can get, act on it immediately.

Perhaps it's time to sit back and take a good, thorough look at the ideas you've been percolating, to check them against what editors say they want and need, rather than what you want to give them. At the same time reexamine your markets to see if any you once thought held promise still do, especially if you present them with ideas they want and need.

Before you send an idea to any publication or publisher, be sure to check out what they have already produced. Read several issues of a magazine or send for the current catalog from a book publisher. Keeping your ideas in mind, peruse either carefully to see if your ideas match the ones already done. If so, you know you’ve got a good chance at success with that publication or publisher. If you send out your favorite ideas blindly, you’re doomed to failure.

If you already have been published by magazine or book publisher but your current ideas have been rejected, reexamine that market to see if it has changed direction. Have they lost ad revenue or are taking different types advertising than before? Are they publishing pieces that they wouldn’t have before?  Have they cut back on freelance pieces or are they only publishing well-known writers? And most importantly, has the editor changed since you last wrote for them?

If you’re intent on publishing a book, you’ll find the book publishing industry in a state of flux. Recently, a major New York publishing house filed for bankruptcy protection. More are sure to follow.

Take a good hard look at your ideas. Will they be interesting to readers? If so, which group? Focus your ideas on what readers want to read, and you’ll come out a winner just about every time.