Any writer who has attempted to write a book knows how much work goes into it. You work long and hard, then one day you’re holding it in your hands. And even though it came from your deepest core, it’s really got a life all its own.
One of the biggest misconceptions you can have when writing a book is that if it’s accepted by a publisher, then it must be good—it must be perfect. Nothing could be farther from the truth. While you conceive the idea, then flesh it out, and finally give it form, a book isn’t complete until it runs through the gauntlet of copy and content editors.
When a publisher accepts a book, it’s just the first step. To market a book, it must be molded so that it fits into the marketplace. Most writers become myopic when writing their books. They don’t see beyond its content while publishers have a much broader view.
Realize that your editor is a professional at making at helping authors put their books into the best possible shape. So you must learn to be open and nondefensive.
Most changes editors request are minor. You think about it and get to it, You’ve been so close to your book that you perhaps didn’t realize that a bit of dialogue sounded flat and unrealistic or that there was a small hole in the plot. If you’re writing a non-fiction book, you may have inadvertently switched the facts or left one out that made the subsequent text not make sense. You shouldn’t feel bad since these things happen to the best of writers. A book is a large project, so it’s only natural that a few things will slip by.
But what happens when your editor asks you to make a major change? Eliminating a major character, putting in a new one, drastically revamping the ending with the resultant alterations to the rest of your story to accommodate it—these are big. If your editor asks for a major change and after thinking it over you agree, you’ve got some work ahead of you. No matter how you feel about it, it’ll make you a better writer.
Just the way a book is a series of chapters, any major change is simply a bunch of minor ones. Approach it that way. Make a list of what you have to do, then do it. If you feel stymied or have serious reservations about the suggested changes, talk it over with your editor. The more open you are with your editor, the better..
But remember that in the end, it’s your book. Give your editor a concrete reason for refusing to make a specific changes. Offer alternatives. Stand your ground but also listen to what your editor has to say. He or she knows the marketplace.
Besides the editor assigned to work with you on your book by the publisher, you’ll also have to deal with copy editors. The great thing about copy editing is seeing your book through the eyes of someone fresh to it. Your copy editor will challenge any grammar and mechanics you’ve missed and suggest small improvements that never would have occurred to you. Copy editors also catch all those embarrassing mistakes.Since you’ve been working on this big project for so long, you’re bound to make a few.
Today, all book editing is done electronically. You send your manuscript into the publisher, and the copy editor sends it back to you digitally marked. All publishers use Microsoft Word to edit, so no matter what word processing program you use to write the book, you must save the text as a Word document before sending it to the publisher. Word features a complete editing subroutine that enables the copy editor to not only mark mistakes and other items but recommend ways to fix them.
Nearly all first-time authors get bogged down thinking that they control their book. For some reason, many think that they’ll have a role in choosing the cover of their book. As stated above, the publisher’s job is to get a book ready for the marketplace and he or she knows what type of cover will work best. Your publisher trusts this job to experts in graphic design. This doesn’t mean every cover will be perfect for every book, but it does mean you should relax and concentrate on what’s inside.
Another mistake beginning authors make is putting the chicken before the proverbial egg. They worry more about whether their book will be reviewed by the New York Times than they do about its content.
In fact, it’s rare for a first-timer to be reviewed in The New York Times—or any other major publication for that matter—so don’t get your hopes up. The only way a top reviewer will even consider your book is if it concerns a controversial topic. A few good low-profile reviews will help your book in the long run. But one really bad top review could kill it.
Showing posts with label reviews. Show all posts
Showing posts with label reviews. Show all posts
Saturday, August 27, 2016
Some Truths About Book Publishing
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Friday, January 15, 2016
You’ve Got a Site—Now What?
Okay, so you’ve designed your writer’s Web site or had it done for you, now what? Many people think if they design and launch a Web site that visitors will come. Nothing could be farther from the truth. In fact, it usually takes at least three and sometimes six months for visitors to find your site. Why is that and what can you do about it?
The answer to the first question is simple. In order for people to find your site, they have to see it in search listings, but getting into search listings is no easy task. The extraordinarily long time it takes for your site to appear in search engine results is because it takes time for search engines robots to crawl your site. The next time you view your new site, imagine little things moving all over your pages. They’re recording keywords in the content and what the content is about. Then they send that information back to the mother ship, let’s say Google, so the search engine can create a listing that appears in visitors’ searches.
But once search engines have found your site, things will change and visitors will start going to it. However, by promoting your site through Email and social media, you can get visitors to go to it even before search engines list it. It’s imperative to promote your site from the very first minute it appears online. And don’t stop—ever.
In this era of social media, it’s important to let readers know where else you’re active online. After you get your Web site up and running, be sure to create a professional Facebook Page. This isn’t the personal page that most people use, but one that shows you as a writing professional. It’s the type of page people “like.” You’ll have to work to get people to like your new Facebook Page, and this could take some time. But once you’ve created your Facebook Page, you’ll be able to download the code for widgets to put on your site, so that visitors can go to it.
Unlike your Web site, your Facebook Page is more to show fans what’s happening currently in your professional career. Don’t, as so many book authors do, create a Facebook Page for your book. Rather create a page for your writing business on which you can showcase your writing, no matter what kind you do.
If you have notable media coverage, good reviews, positive testimonials, or a significant following on a social media site, such as Instagram or Twitter, tell your site visitors about it. In fact, you may want to create a media page on which you post press releases and links to articles and reviews about you and your work. Doing so will show visitors that spending time on your site is worth it.
Give your visitors a reason to come back. Just telling them you’re a writer isn’t enough. Just promoting your book isn’t enough. You must offer them something. Don’t just post articles or stories you’ve written. Instead, choose them for subject matter that may be interesting to your readers, so they’re then actively reading your work. Inform and entertain them.
If visitors reach the bottom of a page on your site, that means they’re very engaged and will likely go to other pages on your site. Use this as an opportunity to add a call to action, such as an email newsletter sign-up or the sale of your book. If you don’t engage them first, you won’t sell anything.
To maximize the effectiveness of your website, install a site analytics tool. Google Analytics is a free and popular tool available to anyone with a Google account. Once you install it, you can immediately collect data on your Web site traffic and visitors. It will also tell you which pages of your site are the most popular. This will help you plan for future additions to your site. And most importantly, your site statistics will tell you how people get to and use your site.
About 20–30 percent of your site traffic will come from mobile or tablet devices. Is your site optimized for those visits? While it’s important to keep cell phone users in mind, don’t design your site specifically for them, or for that matter, for any particular Web browser. Design your site for the majority of users. Owners of too many sites today are redesigning their sites just for cell phone use which takes away from how they look on a wide computer screen.
Remember, you don’t have to launch and perfect everything on your site at once. In fact, doing so is against the grain of the digital era. Start small but smart, and build your skills and presence over time. Customize and add more complex functionality as you get more comfortable with the technology, and as you develop specific skills and career goals that require the investment.
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