You’ve Finally Been Published--Now What?

Writers are an odd lot. Some write prolifically while others write one or two successful pieces and then nothing. Getting published for the first time is a tremendous goal. It takes a lot of time and energy. But afterwards, many writers feel let down. Why is that?

Most likely it’s because they focused so much on that one piece, whether article or short story, and not on all the information they gathered for it. But a professional writer knows that information is his or her biggest asset.

Many beginning writers get published for the first time, then turn to a completely different subject, marketing that to a different editor or publisher instead of building a relationship with the first.

Writing is not just about words, it’s about relationships. No matter what sort of writing you do, you need to build on past successes. If you begin at the top, you have no where to go but down, so it’s important to begin slowly and build relationships with your editors. This can be either by getting to know what a particular editor wants or building on new contacts.

For some writers, perhaps you, that first published piece is a fluke. It may not have been totally an accident—most likely you sent out numerous queries or finished manuscripts—the piece succeeded. But more than likely the piece succeeded in the wrong market. Sure, you were ecstatic about getting anything published, but it happened for the wrong reasons.

To get your career started, you need to build on that first publishing success, even if it happened in the wrong market. Editors want to know about your track record—they want to see clips of published pieces. But if you don’t have any, you’re as bad off as if you apply for a loan without any credit history.

As soon as you achieve publishing success, immediately send several similar ideas to that same editor. In fact, while you’re waiting to hear back from that publication, assemble a list of salable ideas that you can send along later. While this publication may not be your ideal, it’s better that you get more pieces published in an established market instead of trying to forge new ones.

Perhaps the editor liked your writing style or perhaps your subject. What probably happened was that the editor liked the timeliness of your subject. Your subject was right on target, even if your writing skills may not have been up to par. Take a serious look at that market and send the editor some other ideas.

It’s important to build a rapport with your editors. Normally, they don’t remain in their positions very long. Editors flit from publication to publication about as fast as hairdressers do from salon to salon. If you have a good relationship with an editor, he or she will often take you with them to their new publication. It’s usually an upgrade to a better position for them, resulting in a marketing upgrade for you, which can mean higher pay and more prestige.

Success as a writer is all about climbing the proverbial ladder. You’ve got to do it one rung at a time.

Where Do You Start to Publish Online

There are plenty of markets online. Many of them focus on small niches, which makes your chances of getting published even greater if you have a specialty. You won’t find a richer resource of publications anywhere that’s easier to access than online. However, you do need to approach submitting to online publications a little differently than you would submitting to print publications.

The Internet is growing. More people are spending more time reading online, which increases the chances of your work being read. But those who do read articles online, read about specific things. While the number of specialized print magazines has grown dramatically in the last two decades, Web sites have always been tightly focused, thus attracting specific readers—readers who are interested in the information they have to offer about their particular subject.

Good Web sites and e-zines are constantly growing their readership. Perhaps you’ll get lucky and a small ezine that only 100 people read a month accepts your work. A few months later that publication might be read by 1,000 people a month. It’s not unusual for readership to increase by over 1,000 readers in one month. Remember that the Internet is also known as the World Wide Web for a reason. If your work appears online, people from other countries who might never have read your work may do so online.


Writing for Web sites is a little different than writing for print. Generally, you’ll want to write your articles in the second person. While thousands may eventually read your work, you’re dealing with one reader at a time, so addressing them using the pronoun “you” in the second person instantly makes a connection.

However, selling to Web sites and e-zines is essentially the same as selling to print markets. Start by studying the markets. While there are a few databases that list online markets, you’ll actually be better off searching for them yourself. First you need to find them. Begin by searching for the subject you’re interested in writing about as if you were a reader interested in reading about that same subject. Google is the best search engine out there. While others may target specific subject areas, Google literally covers the world in its searches.

Another source you can try is the Directory of E-zines.

Create a special folder entitled, “Online Writing Markets,” then as you discover potential sites and e-zines, bookmark them and save them into this folder. Don’t be too particular at first. If you search for a specific subject, you’ll find what you need. Once you have found a number of sites which may be possibilities, go back and study them one by one.

How good your results will be depends on your search. To search for a specific word or phrase, enclose it in parentheses. Go back to the ones that look like they may be good markets and notice how often they’re updated. If a site sits idle for a couple of months, it’s a good bet the owner isn’t paying much attention to it. On the other hand, if a site is updated frequently or on a specific schedule much like a print magazine, then it’s a sure bet they’ll need plenty of content to keep going. Also, notice if articles on the site have been written by different people. If they’re all written by the same person, move on, because that site won’t be accepting other writers—at least for now. In print this is known as “in house” while online if could be referred to as “on site.” You may want to check back later because the owner may begin using other writers.

Once you know which markets may be good for your work, find out if they pay anything and how much. Also, determine if they have any writer’s guidelines, and if so, download a copy.

Remember, all your transactions should be electronic. If a site or e-zine owner says your should send your work by regular mail, cross them off your list immediately. You’re working in the 21st century when smartphones and computers connect many Americans.

Submitting queries for your article is the same as for print. The form is the same and so is the content. The only difference is that you’ll be sending your queries by Email included within the message itself. The same goes for the text of your articles. Make sure you send them in as a Microsoft Word document. You can use any wordprocessing program you wish to prepare them, but you must use a universal program like MS Word to send them. To be on the safe side, send your text as an attachment in MS Word 2003 or higher.

And just as with print, keep tract of your submissions. While your Email program’s “Sent” folder will do that, it’s a good idea to keep a record of your submissions in your computer, then you can easily go back to check on the status of each article submission.

NEXT WEEK: Promoting Your Online Work

How Good of a Salesperson Are You?

No, you aren’t applying for a job in a retail store. But to be a successful freelance writer, you do have to be a good salesperson—as good as anyone who sells in a high pressure environment. You need to develop selling skills on a par with the best traveling salesmen.

Many beginning freelance writers are so consumed with the act of writing that they forget about selling their work after they’ve finished writing it. But writing and selling should go hand-in-hand. You need to do both jobs equally to be a success. So before you even begin to work on a project, have an idea of where you’ll potentially sell it.

The best salespeople begin their sales campaigns by developing a list of prospects. They glean names from whatever source they can, building a list of people to contact. Though over time you’ll amass a list of people you can count on to help with research, you also need to begin a list of potential markets—and not just markets but personal contacts in those markets. You can achieve this by sending out queries for projects or sending material out on speculation that some editors will begin to buy. Once you have your foot in the door, insert a doorstop and keep that door open.

After a top salesperson has a short list of contacts, they’ll sort through it to find the best-sounding prospects so they'll save time and money by avoiding blind alleys. They make their initial contacts, then review what happened, noting all reactions. Then they use these notes for follow-ups. They’re constantly looking to expand their markets. And you should, too.

While you may tackle the first step—creating a partial list—you probably don’t follow up on the remaining ones because, let’s face it, most freelance writers are lousy salespeople. While creative burnout and procrastination often plaque their writing, the same thing happens when they're trying to sell their work. In order to expand your freelance writing business, you have to avoid this. Remind yourself that at times freelancing may be 50 percent writing and 50 percent selling. And while large businesses have sales departments to handle selling their products, you don’t.

Be realistic about your markets. Remember, there’s loads of competition—a recent statistic puts the number of freelance writers in the U.S. at nearly 70,000. To get anywhere, you have to stand out from the crowd. Your material and your presentation of it have to offer editors the best and more of it than others can provide.

The first step is developing your prospect list. You’ll need to study the market and learn the possibilities so well that the market seems to evolve by itself. And don’t start at the top. You’re sure to fail. Begin at the bottom and work your way up. Start with the easiest markets, which most likely will also not be the highest paying. But the easier ones have less strict requirements and demand less work overall than the highest paying ones. Plus, you’ll have a much better opportunity to get published in them. But remember that you’ll only be working with them for a while to build up your credibility as a writer.

If you’ve already begin to publish your work, review your original markets. If you're working well with them, negotiate with the editors for higher pay or perhaps ask if can become a contributing editor. As such, you won’t get any more pay, and you won’t be doing any editing. But you will have your name on the magazine’s masthead, which will impress other editors higher up the pay chain.

When the same bland renewal notice for a magazine subscription arrives in the mail, you usually toss it in the trash. If you intend to renew, you most likely don’t do so on the first notice, but two or three later. The same goes for the reaction by an editor to the same presentation. If you want to renew an editor's interest in your material or build up assignments on a higher level than in the past, think about upgrading your presentation. How well does it sell your ideas? Is your timing and the sequence of your ideas logical? Is the market holding you back or are you holding yourself back through lack of expertise, timidity, or just plain fear?

Today, freelance writers have all sorts of sales tools at their disposal—Email marketing, Web sites, social networking, etc. But just like regular advertising, you also have mass mailing. Have you ever thought about designing a brochure showcasing your work and sending it along with your queries? Can you do the same digitally and send it along with Email queries? Have you given any thought to developing your own Web site. Not a personal one, but a professional business site that’s aimed at editors?

Remember, some of the nation’s top freelancers spend as much as three or four hours a day on the phone and the Internet keeping in touch with publishers and editors. Start making the time to do the same if you want to become a success in this business.

Promotion, Promotion, Promotion Redux

This week marks the eighth anniversary of this blog. A lot has happened in eight years, both to me and to my writing. For one thing, I’ve moved on to publishing my own magazine, an ezine, or online magazine. And today, the theme of one of the first blogs I wrote on promotion is more relevant than ever. For today, I have the ability to connect to thousands of readers through social media.

In that early blog, I mentioned that in real estate, the motto is "location, location, location." Today, it doesn’t matter where I’m located because people from all over the world can read my work. I’m not longer limited to the readership of one magazine or to only U.S. sales of my books. Instead, thousands of readers can sit back in the comfort of their own homes or vehicles, or any other place, and read the information I post in my online magazine, The Antiques Almanac. In less than two short years, its readership has gone from a modest 3,300 to over 10,000—all thanks to promotion on social media. And a related blog on antiques, "Antiques Q&A," now has over 127,000 views—nearly 5,000 per month—since it began in 2009.

Sure I can rely on published works to get readers, but today, I have so many more opportunities via the Internet. And while the older generation struggles to use computers and occasionally get online, the younger generation has made this as much a part of their life as texting to friends.

And while producing five issues a year of my ezine is a lot of work, I find it more fulfilling than going the regular publishing route. By publishing it online, I’m able to make direct contact with readers, many of whom send me their questions about antiques.

To see how I’m faring in the world of ezines, I did a search the other day and discovered that most are nothing more than blogs or extended blogs. While they may be called ezines, they really aren’t done in an online magazine format. I’ve carefully designed The Antiques Almanac to reflect the type of content found in print magazines but with the added advantage of interaction. I plan each issue around a theme, an idea I got from a print publication I still write for. I try to make the themes relevant to today’s lifestyles and trends but with a connection to history.

I used to produce a short articles about some facet of Christmas that I would post on my business Web site, Writing at Its Best, and also print out and send to friends inside a related Christmas card. I just posted seven articles, all on the theme of an old-fashioned Christmas, to my antiques ezine. I love researching little known facts about holiday traditions and antiques. These articles are a great way to show my readers that I'm thinking about them at holiday time.

All of my sites—all four of them---are how I promote myself to the world. And they've brought in a lot of business over the years. So if you haven't created a site for yourself already, get started. In fact, make it your New Year's resolution.

But I also use Facebook, Twitter, Google Plus, and LinkedIn extensively to promote both my ezine and my blogs. You can do this, too. Just remember, "promotion, promotion, promotion."

Some Truths About Book Publishing

Any writer who has attempted to write a book knows how much work goes into it. You work long and hard, then one day you’re holding it in your hands. And even though it came from your deepest core, it’s really got a life all its own.
   
One of the biggest misconceptions you can have when writing a book is that if it’s accepted by a publisher, then it must be good—it must be perfect. Nothing could be farther from the truth. While you conceive the idea, then flesh it out, and finally give it form, a book isn’t complete until it runs through the gauntlet of copy and content editors.

When a publisher accepts a book, it’s just the first step. To market a book, it must be molded so that it fits into the marketplace. Most writers become myopic when writing their books. They don’t see beyond its content while publishers have a much broader view.

Realize that your editor is a professional at making at helping authors put their books into the best possible shape. So you must learn to be open and nondefensive.

Most changes editors request are minor. You think about it and get to it, You’ve been so close to your book that you perhaps didn’t realize that a bit of dialogue sounded flat and unrealistic or that there was a small hole in the plot. If you’re writing a non-fiction book, you may have inadvertently switched the facts or left one out that made the subsequent text not make sense. You shouldn’t feel bad since these things happen to the best of writers. A book is a large project, so it’s only natural that a few things will slip by.

But what happens when your editor asks you to make a major change? Eliminating a major character, putting in a new one, drastically revamping the ending with the resultant alterations to the rest of your story to accommodate it—these are big. If your editor asks for a major change and after thinking it over you agree, you’ve got some work ahead of you. No matter how you feel about it, it’ll make you a better writer.

Just the way a book is a series of chapters, any major change is simply a bunch of minor ones. Approach it that way. Make a list of what you have to do, then do it. If you feel stymied or have serious reservations about the suggested changes, talk it over with your editor. The more open you are with your editor, the better..

But remember that in the end, it’s your book. Give your editor a concrete reason for refusing to make a specific changes. Offer alternatives. Stand your ground but also listen to what your editor has to say. He or she knows the marketplace.

Besides the editor assigned to work with you on your book by the publisher, you’ll also have to deal with copy editors. The great thing about copy editing is seeing your book through the eyes of someone fresh to it. Your copy editor will challenge any grammar and mechanics you’ve missed and suggest small improvements that never would have occurred to you. Copy editors also catch all those embarrassing mistakes.Since you’ve been working on this big project for so long, you’re bound to make a few.

Today, all book editing is done electronically. You send your manuscript into the publisher, and the copy editor sends it back to you digitally marked. All publishers use Microsoft Word to edit, so no matter what word processing program you use to write the book, you must save the text as a Word document before sending it to the publisher. Word features a complete editing subroutine that enables the copy editor to not only mark mistakes and other items but recommend ways to fix them.

Nearly all first-time authors get bogged down thinking that they control their book. For some reason, many think that they’ll have a role in choosing the cover of their book. As stated above, the publisher’s job is to get a book ready for the marketplace and he or she knows what type of cover will work best. Your publisher trusts this job to experts in graphic design. This doesn’t mean every cover will be perfect for every book, but it does mean you should relax and concentrate on what’s inside.

Another mistake beginning authors make is putting the chicken before the proverbial egg. They worry more about whether their book will be reviewed by the New York Times than they do about its content.

In fact, it’s rare for a first-timer to be reviewed in The New York Times—or any other major publication for that matter—so don’t get your hopes up. The only way a top reviewer will even consider your book is if it concerns a controversial topic. A few good low-profile reviews will help your book in the long run. But one really bad top review could kill it.

Re-inventing Yourself as a Writer in Today’s Hi-Tech World

Technology has advanced by leaps and bounds in the last 20 years or so. So much so that it could have left you in the dust. What made for success in the 1980s and 1990s just won’t cut it today. So how do you re-invent yourself? The answer lies in creating a new business model—one tailored for today’s publishing industry and today’s readers.

To be successful today, you have to be passionate about what you do. While this sound s obvious, it’s even more important in a world run by technology. Readers no longer have just the printed page to turn to for information. Now they have billions of sites on the Internet that opens up an entire world of information.

Secondly, you have to write with a purpose—to fill an informational need, not just to get paid. With all the blogs online and ebooks to read, it’s a sea of information, so standing out on that great ocean can be a challenge. Creating personal, publishing, and community goals that inspire you will help you achieve them.

Today, you have to go beyond normal prose which originally involved only writing on your part and reading on your reader’s part. Today, you have to set up a system of sharing your content. While that may take the traditional form of print media, you should investigate all the opportunities to share your work with online communities.

Use your passion for writing to serve others. Crowdsourcing has now become a reality as creative entrepreneurs fund their projects by asking for it from the people who matter most—their readers. You need to build strong relationships with engaged, committee communities who want to help you because they know, like, and trust you.

After you’ve developed these online relationships, you must make yourself and your work continuously visible to them. Subject integration is the key. Once you write about a subject, explore all the possibilities for sharing that information. Tie articles to blogs and Web sites and vice versa.

Previously, you may not have considered test-marketing your work. But in today’s information filled world, that’s almost a necessity. While you wouldn’t have to test market an article or short story you’re submitting to a traditional publisher, you should do so with any project you’re planning for digital media.

Promote yourself. Before all this technology, all you had to so is produce writing that editors liked and were willing to publish. Today, you have to promote yourself directly to your readers. And the technology to do that is out there.

Above all, you have to remain professional. Maintain a positive perspective about publishing. Run a business that creates a steady stream of scalable content in as many forms, media, and countries as you can.

Build a brand—a business that readers can look to for creative and innovative content. Try to find the essence of what you do and build on it. Maximize your ability to innovate and be creative. Think outside the box.

Make the effects of your efforts sustainable. Begin with people and end with profit.

Finally, create a plan, have patience, discipline, and faith in yourself for the long term. And when you’ve achieved success, no matter how small, celebrate.

The Changing Face of Children’s Book Publishing

Most writers don’t have any idea how the business of children’s book publishing really works. Most assume it’s the same as that for adult book publishers. But it can overwhelm the creativity of those considering a children’s book idea. But knowing a little bit about how children's book publishing has evolved will help.

Until the late 1960s, children's book publishing was a relatively small part of the overall publishing business. Publishers published only a few new children's books a year and relied on a small number of well-known authors like Dr. Seuss, E.B. White, and Robert McCloskey. The majority of their business relied on backlist titles, titles that had been published in previous years, not on new books from new authors.

All of that has dramatically changed n the last 35 years as publishers realized that they could make real profit publishing children’s books. What used to be a cozy corner of the publishing world has grown into a billion dollar business. First, because this market is full of insatiable readers—how many kids take just one book out of the library—and second, because the market is renewable. While times and attitudes change, kids are kids. Another reason that the kids market has grown is due to the multitude of reading programs in schools that are encouraging kids to read more.

Undoubtedly, what kicked off this explosive growth was the release of the first book in the  Harry Potter series in 1997---Harry Potter and the Sorcerer’s Stone by first-time author J.K. Rowling. First published in the United Kingdom by Bloomsbury, with Scholastic as the United States publisher, it targeted kids in the 10-12 age group.. Since then, the series has sold over 400 million copies, and the Harry Potter brand, including the books, merchandise, and movies has an estimated worth of $15 billion dollars. It has made J.K. Rowling the highest earning novelist in history and has made unprecedented profits for her publishers.

Most importantly, Harry Potter created a revolution in the publishing industry. Reading, especially among children over eight years old, was suddenly more popular than ever before, and many teachers claimed that Harry Potter got more boys reading than ever before. The release of each new book in the series brought hordes of buyers into bookstores, discount stores, and warehouse clubs. The phenomenon wasn’t only good for the books’ publisher, it was good for all publishers since new releases brought more foot traffic into stores and more customers for all kinds of books. Finally, because the first Harry Potter volume was simultaneously on the adult and children’s bestsellers list, it proved that children’s books also had a readership among adult readers. That showed that children’s books had grown up.

Children's publishers have become better at publishing books that make a profit. For writers, this means there are many more opportunities to get published since there are simply more books being produced. With online retailing, there are also more ways to sell books. And there are more creative opportunities, too. Publishers aren’t afraid of trying new formats and new book/product combinations, plus they’re taking chances on innovative and creative topics. As a result, children's book writers are getting better financial deals and stronger publicity support. 

As the children's book publishing business has grown, it has been affected by the diversity trend that’s sweeping the country. Publishers are creating more and more books with characters from a wide variety of races and cultures that are focused on multicultural themes.

The world of kids book publishing, once the domain of mostly female writers, has opened up to everyone. And more opportunities now exist in non-fiction for children. For those who have good ideas that kids will love, the children’s book publishing world is their oyster.

How to Get Started in Children’s Writing

If you like kids and have a genuine love of children’s books, you’re on your way to writing for them. But you’ve probably heard stories about how competitive publishing is—especially children’s book publishing—and how manuscripts can sit on an editor’s desk for a long time before the editor takes action, one way or the other. But don’t let that stop you.

The first step to getting published is to find an idea that will fit within the category of children’s books you’ve chosen. The idea must fit the category, and thus the age and reading level of the child who will be reading it.

To begin, make friends with the children’s librarian at your local public library. Find out what the new trends are in children’s literature.  Find out what kids are reading these days. The answers will surprise you. And if there are any kids there, watch how they choose books from the shelves, especially in your book category, and listen to their conversation. Then check out a dozen or so books in your chosen category that are similar to the concept you have for yours.

If you don’t have a definite idea, read other media directed at children. You can often get a sense of what the next trend in children's book publishing is going to be by studying kid's magazines. You’ll find a selection them at your library or bookstore. Most come out monthly, so they respond to trends faster than book publishers. Studying Web sites geared for children can also provide cutting-edge information. Many of these Web sites are educational ones. Others tie in directly to product lines or books directed to children. And many children’s magazines have their own interactive sites for kids.

When you come up with some ideas, test them out on some children of the age range you’re targeting—your own or those of friends and neighbors. Tell them about your ideas and ask them what they think. Children, especially younger ones, are extremely honest, and they’ll tell you whether they like the idea. In fact, they’ll ask you how soon they can read your book. This is early test marketing.

If you’re considering writing a non-fiction book for your children’s age group, read the news, either in print or online. Start a file of clippings or printouts of articles that apply to children and your specific subject.

Besides talking to kids about the books they’re reading, spend time with your target readership.
Volunteer at a school library, get involved with a church youth group, or figure out another way to get firsthand experience with kids. Investing your time and creativity into getting to know kids is the best way to learn to write for them.

Attend writers conferences. The Society of Children's Book Writers and Illustrators, a large international organization for those who write and illustrate children's books, sponsors regional conferences and two large national conferences a year. But don’t limit yourself to just children’s book writing conferences. Networking with other writers at general writing conferences can be helpful, too. Besides interacting with other writers in person, you should also search for children’s writing forums and communities online.

You should do all of the above on an ongoing basis. Once you get a good idea and test it on some children, you’re ready to begin planning your book. The information you gather from the above sources will help you throughout your children’s writing career.

Next Week: The Changing Face of Children’s Book Publishing

Dreams of an Indie Author

With the advent of digital book publishing, many beginning writers think that all they have to do is write a book and readers will rush to Amazon to buy it. Today’s indie (independent) authors have realized the sad fact that books don’t sell themselves.

Even when writers relied on print book publishers to get their books to market, the percentage of those who earned enough from royalties to make a living at book writing was relatively low. True, though royalty percentages have increased from lows of 8-10 percent of a book’s price—sometimes the net price (the amount paid by wholesalers)— to 50 percent for ebooks, the chances that they would have earned their advances were slim. While bestselling authors can make a killing—for example the author of the Harry Potter books—most only scrape by.

When writers had books published by big-name publishers, they assumed that their publisher would help promote their books. In recent years, publishers promoted most books less and less, leaving that up to the authors. Indie authors, on the other hand, must not only write their books, but promote them as well. Some spend twice as much time on promoting their books as they did writing them.

Before getting depressed and deciding not to write that book you’ve been planning, let’s take a moment to look at what you need to do to make it a success.

Write for  your readers, not yourself. While you may be writing a book on a subject that’s near and dear to you, chances are that it won’t be near and dear to your readers. Beginning writers often ignore that the reader’s interest is the most important part of the writing process. Whatever you write about, you must relate it to your readers in order for them to react to and enjoy it.

If you’re writing a memoir, don’t assume your story is of any interest to anyone but yourself, your family and your friends. Unless you are an A-list celebrity or have done something truly extraordinary that makes a stranger’s jaw drop, readers won’t buy your book.

Be sure to have someone else edit your book. Editing a book is an important part of the process, but it’s not something you can or should do. An editor sees your book with fresh eyes, not only to pinpoint grammatical problems but also problems with content and order. Find a someone who edits books rather then giving it to a friend to look over.

Start promoting on social media at least six months before you plan to launch your book. You’ll need to spend several hours each day on social media interacting with fans, building rapport by providing interesting content. Tease them with short excerpts and little-known facts about your subject. Above all, learn all you can about marketing and promotion.

Avoid writing about trending subjects. While it’s great to write about a subject that’s trending on social media, by the time you actually get your book finished, it probably won’t be trending anymore.

Don’t plan on earning a living from indie writing anytime soon. Print publishers are paying out shrinking advances, and many are only purchasing one book a year from each writer. Agents take 15 percent of that and the IRS takes 20-30 percent. What you’re left with isn’t much. In fact, indie writers without some additional sources of income will find making a living a challenge.

Today’s Rollercoaster of Freelancing

Remember the days when rollercoasters were the most fun ride in an amusement park. The cars crept slowly up the incline, seemed to hesitate for a moment, then gravity took hold and they plunged to the depths, riders screaming all the way.

Today, the cars still plunge, the riders still scream, but at ever-increasing, sometimes dizzying, speeds. Believe it or not, the same thing is happening to freelance writing.

Technology has taken rollercoasters to literally new heights with more curves and many more screams. It has done the same to freelance writing. Since the 1990s, computers have changed the way freelancers do business. They’ve allowed writers to work anywhere and find information on practically any subject in seconds. But those same computers have also given editors an extra edge that previously only freelancers could provide them. You’d think all this technology would provide loads of publishing opportunities for writers, but unfortunately, the opposite is true.

Sure, there are loads of additional opportunities for writers, like blogs and ebooks, but most of these pay little or nothing. And as a freelance writer, you can’t live on that.

Technology has also cut into traditional freelance markets. And while communication happens in an instant today, there are more writers out there than ever before—all trying to make a go of it as freelancers. That number also includes all those editors and staff writers who lost their jobs because of publications closing.  So even if you think you’ve sent an idea to an editor quickly, someone else will have sent the same idea faster and gotten there first.

Freelancers used to use the U.S. Mail to not only send queries with ideas, but also finished manuscripts. Today, if you don’t use some sort of electronic form of communication, you’re out of luck. However, there are still some editors who haven’t adapted to 21st-century communication and insist writers send everything by snail mail.

In today’s freelance writing environment, writers experience higher highs and lower lows. When they fall, they fall hard. So much today depends on the idiosyncracies of technology.

For instance, one writer developed a long-standing regular gig writing content for Web sites.  The same person, his biggest client, owned a group of sites. He began pulling some sneaky tricks, trying to get more hits on Google. Google discovered this and pulled all of the client’s sites from its listing which effectively knocked out his sites, putting the freelancer out of work.

Because many people get their news from the Internet and T.V., the newspaper market, which provided many freelancers with bread-and-butter work, is virtually dead.  And while there may seem to be more magazines available today, many specialize in one subject. And a specialty market will only support a limited number of publications.

This Could be the Year

Do you know your Chinese horological sign? Why not look it up right now. This year is the Year of the Sheep. The Chinese are very superstitious people. Most won’t do anything important until they consult their daily horoscope. Your Chinese horological sign—Monkey, Pig, Tiger, Snake, Rooster, Rat, Rabbit, Horse, Dog, Ox, Dragon, or Sheep —comes around every 12 years from the year your were born. For some people, those years turn out to be the best in their lives. Is this your year? If so, it could also be the year you get published. There shouldn’t be anything holding you back, but for many beginning writers, the fear of getting published overwhelms them.

You’ve probably been writing for several years if not longer. During that time, you looked ahead to the day your dream of getting published will become a reality. So why haven’t you been published yet? You’ve slaved over what you consider your best work, but each time you send a piece out to a publication, it comes back with a vague rejection letter or Email, if the publication even returns it to you.

As the New Year moves forward, it’s time for you to take the bull by the horns, as the old saying goes, and make a concerted effort to get something—anything—published. Make that your primary goal for 2015. And if you’ve already been published, try to get more pieces published in better markets.

Fear can be a mind-numbing thing. It takes hold of every part of your body. It prevents you from thinking of new ideas. It stifles your creativity. It hinders you from acting logically when sending out your work to publications. Do you get shivers down your spine each time you hit the “Post” button on Facebook? Just imagine what it will be like when you finally publish a print book or ebook.

Writing for the public is like speaking in public. Either way, you bare your soul, then sit back and wait for all to judge you. So how can you take control of this gigantic fear and get something published?

Write with a single person or reader in mind. This could be a friend, a member of your family, or someone you know only slightly. Write to them and for them. Speak to them with your words. Talk directly to them.  Forget about the rest of society. If what you write is good, the rest will jump on board soon enough.

As far as publication goes, begin with a small audience. Small publications are far less restrictive and their readerships are far less demanding than those of the big markets. They’ll support you as you improve your writing skills. Too many aim for the best magazines or look up to bestselling authors. In writing, you have to start at the bottom and work your way up. Forget those dreams of sudden fame—they’re fleeting at best.

Get over the idea of perfection. Most beginning writers freeze up when they think that everything they write needs to be perfect. Perfection is a subjective thing. It’s all in the eye or mind of the reader. Let’s face it, not everyone will think your work is great. And that’s okay.

Every writer has something to say—even you. And what you say may just help someone. Always think of that when you’re writing. You learn by making mistakes and sharing those mistakes with your readers.

And just for one moment, forget what other people may think of your work. It’s what you think of it that matters most. Remember, there are other writers out there fighting off their fear as well. By attempting to overcome your fear of publication, you’ll become a better writer.

Practice Makes Perfect

When it comes to writing, practice makes perfect. The more you write, the better you’ll become.

You may have to force yourself to write every day, but by doing so. Writing will become routine. Sooner or later, you’ll be able to write about anything at a moment’s notice. Putting words on paper or in a computer will become an enjoyable process instead of a much feared drudgery.

Most beginning writers want to write, but what to write may be the problem, keeping them from doing it often.

Frankly, writing without readers—that is, writing for yourself—is pointless. And while keeping a journal may be good for keeping yourself on track, it does little for your writing skills because there’s no interaction from readers.

It’s much like talking to your self. There’s no one listening but you. And communication— whether written or spoken—is a two-way proposition. To communicate you have to have someone on the other end, either a reader or a listener.

Let’s say you’re just starting out on your writing journey. You probably have few, if any, publishing opportunities. So what can you do to practice your craft? Unlike even a decade ago, there are now lots of possibilities out there, thanks to ever-improving technology. “The world is your writing oyster,” to paraphrase an old saying, thanks to the Internet.

However, you have to be careful what you post on it. At the least, you can do daily posts on Facebook or Twitter. In the first instance, Facebook users tend not to read as much as view images. Have you noticed the increased use of “text” images—quotes created on an image to be shared? These and one-sentence tweets don’t make you a writer. No one will be able to judge your writing from such brief examples.

So that brings up blogs. These are a great way to practice your writing. Blogs are a modern, online form of the essay—a piece of writing, like this one, that express your opinion on a topic. Unfortunately, too many blogs are just frequent ramblings of people who think that telling their reader about what they ate for breakfast makes compelling reading. Blogs should be much more than that.

To be successful at blogging, you have to have a purpose. Your blog should inform or entertain and should be shorter rather than longer.  Above all, you should post installments regularly. But just because you’re writing a blog on the Internet, which too many people often view as an informal medium, it doesn’t mean that you should ignore good writing skills. Blogs are an ideal platform for you to practice them.

Another related option is to contribute to other people’s blogs. Many bloggers welcome other writers’ work, plus this also gets your name out on the Web.

Still another opportunity is writing short articles for Web sites. It’s difficult for Web developers to get lots of new content. Many are constantly seeking new work to post on their sites. Write articles on one or more subjects that interest you.

First, however, you’ll need to not only learn to research and write interesting articles but also to word them for the Internet, which is bit different than writing for print publications. These pieces must be as professionally perfect as if you were writing them for a magazine. The downside is that Web developers are notoriously cheap and often expect the world for very little pay or nothing. But at this point, you can afford to write some short pieces to again get your name out there and get some readers.

Finally, there’s self publishing via ebooks. It’s sometimes hard, even for seasoned writers, to realize that ebooks are still books, albeit in digital form. They require all the care and attention a writer should give to any book. This last opportunity may be beyond your reach if you’re just beginning.

Engaging in any of the above writing activities will make you a better writer. But you’ll no doubt have to practice to make your work perfect. 

Say Yes to Opportunity

As a writer you have to recognize when opportunity comes a knocking. And to take advantage of publishing opportunities, you have to be prepared.
   
One way to be prepared is to increase your knowledge about a subject in which you're interested. With more in-depth knowledge you’ll be able to gain insight into situations that you may choose to write about. Plus, in-depth knowledge usually leads to details that you wouldn’t have learned about earlier. These will make your writing unique and interesting, as well as open up further writing opportunities.

Opportunity may come from something a friend tells you, or perhaps you’ll overhear something while eating in a restaurant. Normally, you might not consider either important. But with a little background knowledge, you may pay closer attention to these suggestions. Avoid thinking negatively. Instead, ask yourself, “What if?”

You might feel an impulse to do something new. While routine is a good thing, it can lead to complacency. Trying a new sport, a new route for your daily walk, even reading a new type of book will alter your brain patterns enough to make you think of new ideas.

Too many writers stick with one type of subject matter or writing genre. Sometimes it helps to not only read material from another genre but to try writing it as well. This is especially useful when combating writer’s block. Getting away from your regular work can be a good thing.

Get out and experience life. You don’t have to climb mountains or ride the rapids. You may find a new outlook and new material by just going to a different supermarket. Armistead Maupin started going to a Safeway Market on Thursday evenings. He went there to buy groceries and because it was single’s night at the market. He discovered a whole side of life that he didn’t know existed and started writing about it in his column in the San Francisco Chronicle. Eventually, that turned into three novels and went on to become a hit TV mini-series, "Tales of the City." Now that was a profitable opportunity.

But if you choose to be more adventurous, make sure your body is in good enough shape to handle the extra workout. Who knows. You may just have a life-changing experience. For example, one writer started out on a week-long horse-trekking expedition in the far reaches of Yellowstone National Park. At first it seemed like any other trail ride, albeit longer and more strenuous. But as the trek climbed higher and higher, the challenges got greater and greater. Sides of those on the trek that had remained hidden began to appear. And it wasn’t their good sides. How that trek changed not only the writer but the people he traveled with became material for future articles. One that he never would have thought to write before the trek—an article on the horrendous impact of the 1988 Yellowstone wildfires—came about because he rode through the area and saw what devastation it had caused. Another article looked into what to look for in an outfitter due to problems with the one used on the trek.

And don’t forget marketing opportunities. Keeping abreast of the publishing industry will help you to recognize when certain subjects become popular or vice versa. Some writers only focus on what they’re writing, not whether there’s a market for it.

Perhaps you’ve been writing about a particular subject for a while but can’t seem to get published.  That could be because no one was interested in it at the time. But then something happens and the media is all over it. Take the situation with Russia and the Crimea for example. Has this sort of thing ever happened before? Remember the Crimean War from history class. You probably weren’t listening that day. Or Hitler’s takeover of Poland in World War II.

So if you can, take a hint from Mastercard, paraphrasing its slogan, and “Master the opportunities.”

Do You Have a Support Network?

Everyone needs someone to cheer them on. Everyone needs someone to pick up the pieces when things go wrong. Everyone needs someone to be there to help them over the rough spots. Even writers. Especially writers.

Writing is a lonely profession. But even though you have to be alone to write, you don’t have to write in a vacuum.

Nobody really writes alone, without the support of a partner, friend, neighbor, dog, agent, local bookstore. Who is in your support network? Who do you depend on to give you a lift when you’re down? Who do you turn to dump on when you get a raw deal from an editor or publisher?

If you don’t think you have anyone to support you, make a list of the people who can help you make it happen. Let’s start with your family.

If you live alone, are the members of your immediate family on your side. Do they ask you how your writing is going or do they constantly ask when you’re going to get a “real” job? Do they read your published work? Why not give your parents or siblings copies of your books, short stories, or articles. Books, especially, make great gifts.

If you’re married or live with a partner and have children, does that person allow you time to pursue your writing without feeling guilty? Can you and your spouse or partner agree to one kid-free night each? Can you trade or pay for babysitting services in your neighborhood?

Do you have any friends, and if so, are any of them interested in what you do? Do they ask about your latest project? Do you offer information about what you’re writing about when you’re together? Friends can be great sounding boards. They’re great for bouncing off ideas for new writing projects, and they’re great to unload the bad things that happen. Sometimes, a spouse or partner can be your best friend, but often a writer needs to speak with someone with whom they’re not in an intimate relationship.

And even pets can offer good support. You can talk to your dog or cat and pour out your guts, and neither will talk back. They’re always there for you, especially when you’re feeling really down.

If you’ve published books, one of the best forms of support can come from local bookstore owners. These are people who have a direction connection with readers. They hear what readers say about your books and can offer valuable information about how readers feel about your books.

Probably the least supportive are members of local writing groups. Unless a group is led by a writing professional or writing teacher, chances are that any support that comes from such a group won’t be sincere. In many cases, writers who tend to join these groups often are more interested in getting stroked, in hearing positive comments about their work, even f they aren’t true, rather than objective ones. A group led by a professional is more likely to provide more balanced and constructive support.

As well as recruiting your cheerleaders, you should also look at the people who distract or discourage you from your writing dreams or plans. Is there a family member who never takes your work seriously? Is there a writing buddy who spends more time moaning about the publishing industry than actually writing or providing mutual support? There’s a reason why people discourage you from your creative dreams. And the reason is them, not you.

Take time to beef up your support systems, and either reduce your time with the naysayers, or at least change your reactions to them.

Dealing With Rejection

Most beginning writers think that rejection is a part of the writing process. They get rejected so often that they become dejected and some lose all hope of getting published. It doesn’t have to be that way.

One writer got rejected for six years before he suddenly had an article published. He didn’t really know how it happened. It just happened. That was his first mistake. It was another six years before he got published again.

So let’s take a look at why your work may be rejected.

You could use the wrong format (more on formatting in a later blog)—how the writing looks on the page. You could have written about a topic the publication doesn’t like or use. You could have sent your piece in at the wrong time if it’s something more appropriate for a particular season. You could have made lots of mechanical errors—spelling, punctuation, etc. The list can go on and on.

So you see that most of the fault in rejection begins with you. But most beginning writers put the blame on editors or others involved in the publishing process. So what are some ways of dealing with rejection?

Don't take it personally. If you’re a beginning writer, editors won’t know you. You haven’t proven yourself, so why should they take a chance on you. If you don’t cross all your “t’s” and dot all the “i’s,” then you're surely asking to be rejected. Your work has to be perfect and look professional, even if it doesn’t sound professional. A good piece of writing can be edited into a very good piece, but a bad piece usually isn’t salvageable.

Get a second opinion. If you think that your work should have been accepted, or if it’s been rejected by a few editors, perhaps you should seek a second opinion. Get someone you trust that’s also a writer to take a look at it and offer their opinion. You may find that your writing wasn’t that good after all.

Discover what you can do to regain your confidence after a series of "no's." For a new writer, rejection really hits hard. Perhaps you’ve received enough rejection slips to paper the walls of your bathroom. Then maybe you should do just that. A little whimsy never hurt anyone. But seriously, write something that’s short and good and send it to an easy market—one that publishes a lot of material. One of the biggest mistakes beginning writers make is sending their work to top markets when their skills are not yet up to speed. And many of those markets buy only a few pieces per month, so competition is fierce.

 Find a way to turn your rejection into acceptances or positive experiences. What you need is feedback, and that’s something most editors just don’t have time to give. Read rejection notices carefully to see if there’s even a hint of feedback in them. There are editors out there who want you to succeed. You need to know what they want and then you need to give it to them.

Be creative while waiting. Too many beginning writers send off a piece of their work and then sit back and wait for an answer. Begin work on another piece while you're waiting. As far as you're concerned, the fate of your first piece is out of your hands anyway. Also, don’t wait for months for a reply. If you haven’t received a reply in say two or three weeks—a month at most—drop the editor a note asking if he or she has had time to consider your piece. Don’t be afraid of editors. Remember, they’re busy people, but people just the same.

Above all, keep slugging away. Don’t give up. Eventually, something you’ve written will get published. But you have to guide it along the right path to get there.

So You Want to Write a Book

Is your goal as a writer to write a book and get it published? Do you think that doing so will instantly propel you to success? Does writing a book say “Look at me. I’m a writer?” If you answered yes to all three questions, then you better consider doing something else besides writing.

Writing isn’t a game. It isn’t a way to gain popularity. What is it is a form of communication. If you can write well, you can communicate well. And communicating well is the secret to success as an author—a person who writes books.

Writing wannabees see those celebrity writers who make the news or the New York Times Bestseller List and want to be just like them. They dream of writing a hit best seller and having instant success. That happens very rarely and when it does it’s a combination of lots of luck and perhaps a good book.

For all the good books published each year, there are over 10 times as many bad ones. Just because a book gets published doesn’t mean that it’s going to be bought, and more importantly, read.

And to get readers to read your book, you need to have a solid marketable idea. Just having something to say isn’t enough. You have to make sure there are people out there that want to read what you write. So before you do anything else, you have to do some market research to find out if there are other books on the shelves like the one you plan to write. If there are, how many are there? If not, why aren’t there any? If the market is already flooded with similar books, the chances of your book even getting published are slim. If there’s no interest in your subject, that may also ring the death knell to your book idea.

But getting a good marketable idea is only the beginning. Do you have the advanced writing skills to write a book? Also, do you have the organizational skills to put one together. If you plan one of those “write-a-book-in-a-month” marathons, you’ll be sadly disappointed. Sure you can write it and publish is as an ebook, but will it be good enough to bring in more than a few dollars?

Writing a book is a major project. Perhaps that’s why so many writers start one and never finish it. It takes a chunk out of your life. It’s all consuming. You’ll be thinking about when you’re bathing, when you’re driving, when you’re sleeping. It will overwhelm you at times.

Instead of starting out by writing a book, try something more manageable, like an article or a short story. Publish a few of them and then, and only then, should you consider writing a book. You’ll make more money writing shorter pieces anyway. For the amount of time it takes to write a book, it’s a poor investment unless Oprah Winfrey features your book on her show or you just happen to get on the New York Times Bestseller List. You most likely have a better chance at riches by winning the lottery.

10 Points For Achieving Professional Status

It takes more than good writing to be successful at freelancing. While writing is important to produce your product, you’ll have to be professional in conducting your business. And neither does getting paid for your work make you a professional. That status comes by following these 10 important points:

        1. Be polite. Relax with some small talk first. Get to know your editors and other clients. Doing so will help you to develop solid professional relationships.

        2. Be confident. Learn the fine line between cockiness and confidence and observe it at all times. Have confidence in your work. Know that it’s the best you can do.

        3. Be competent. Show samples of your best work. Deliver on time or earlier.

        4. Be realistic. Don't overbook assignments when you find you're starting to get them regularly. Plan ahead what you can and cannot take on. Know how much work you can accomplish in a specified time. And if you run into problems, let your editor know as soon as possible.

        5. Be truthful. If it's not your type of work, admit it. If you already have too much to do, tell the client. Don’t pretend you can do a certain type of work if you have no experience.

        6. Be available. Help the client out of a crisis if you can. Be flexible. Helping an editor or a client out of a jam may help you later on.

        7. Be cheerful and optimistic. Life is traumatic and publishing is a business fraught with problems. Your attitude can be a helpful tool everyone will appreciate. Maintain a positive attitude.

        8. Be aggressive. There are many competitors out there. You'll be forgotten if you don't remind clients now and then that you're still in business. Know where you stand with your competition.

        9. Be a hard worker. All the above attributes won't help you if you aren't willing to work incredibly hard without constant reminders.

    10. Be patient. No one starts at the top. Slow and persistent wins the race.

Do You Need an Agent?

Do you need an agent? The answer could be both yes, and no. Today, with a lot of writers heading into self-publishing, over half the books published go to market without an agent’s help. Even if you work with a traditional publishing house, you can place your book without an agent.

While it’s true that every writer gains some prestige by having an agent, having one doesn’t make you any better a writer. If you don’t produce quality writing, having an agent won’t help you. Agents save editors time and money. Editors know that agents, if they’re competent, weed out the bad material, so basically an agent vets the material for the editor, so whatever an agent sends in is usually given preference in being read earlier than material that comes in “cold." But in no way does it guarantee that the work will get published.

A good agent knows which publishing houses are in the market for what sort of book or project. He or she knows which publisher will release which rights and what the probable bottom line on other negotiations will be. And agents like to deal with certain editors.

A good agent should also be a good friend who can also be objective. He or she will be part salesman, part lawyer, part literary critic, and part father/mother-confessor.  Agents get calls from writers who can't pay their bills, from writers who are drunk or who have been arrested for one thing or another, and from writers who just want to hear a reassuring voice.

Of course, once you place your book or book proposal in an agent’s hands, you may hear nothing for a long time. Busy agents are in constant touch with those who buy ideas, books, movies, scripts for TV miniseries, book excerpts, and subsidiary rights, as well as with their clients. And remember, you won’t be the agent’s only client.

What agents are good for is negotiating through the maze of book contracts and subsidiary rights, both foreign and domestic. These include sales to book clubs, special sales, film and T.V. options, syndication and reprint rights, and so on. Depending on the arrangement you make, your agent may handle all of your works, only your books, or only certain kinds of books. Some agents will tell you at the beginning what they’ll handle and what they won't. If they don't, ask.

You may want to give an agent only certain kinds of writing and sell the rest yourself. Some writers feel the advantage of a large literary agency lies in the specialists who negotiate film or T.V. rights which can be lucrative. But most good agents who have been in the business any length of time will have some sort of representation in this highly specialized area. It's rare  these days for agents to handle magazine articles or short stories. If they do, it’s usually because you’ve made money for them through your books and have gained some notoriety.

Agents also help negotiate solutions to conflicts between you and your publisher. They push for timely payment of advances and royalties. They keep accurate records of your sales. Some agents are also lawyers, or have lawyers in their company, and can review alleged abuses by a publisher, alert a writer to possible problems stemming from something he is about to publish, and act as a knowledgeable go-between for the writer. Some agents act as middleman by finding the right author to write a book on an idea an editor or publisher has.

Should you attempt to publish your book with a traditional book publisher? Even if you manage to get an editor’s okay, you may want to consider getting an agent to handle the contract. Book contracts can be sticky business. In fact, some publishers have been known to send outrageous contracts to beginning writers, who don’t know any better. Book contracts can be 30 pages or more with lots of fine print—important fine print that if not read correctly and dealt with could end up costing you a lot of money in lost subsidiary rights and even fees. A good example is requiring you to create an index for a non-fiction book—something you’ll end up paying for out of your advance.

And while it’s possible to sell a book on your own, you may end up spending a large part of your time doing so—time you could have spent actually writing. It’s for this reason that an agent’s 10 percent is often worth it.

Writing vs. Selling

Many beginning freelance writers are so consumed with the act of writing and producing material that they forget about selling their work until the last minute, after they’ve finished writing it. But writing and selling should go hand-in-hand. One job needs the other to be a success. So before you even begin to work on a project, have an idea of where you’ll potentially sell it.

The best salespeople begin their sales campaigns by developing a list of prospects. They glean names from whatever source they can, building a list of people to contact. Though over time you’ll amass a list of people you can count on to help with research, you also need to begin a list of potential markets—and not just markets but personal contacts in those markets. You can achieve this by sending out queries for projects or sending material out on speculation that some editors will begin to buy. Once you have your foot in the door, insert a doorstop and keep that door open.

After a top salesperson has a short list of contacts, they’ll sort through it to find the best-sounding prospects so they'll save time and money by avoiding blind alleys. They make their initial contacts, then review what happened, noting all reactions. Then they use these notes for follow-ups. They’re constantly looking to expand their market.

While many freelancers tackle the first step—creating a partial list—they fail on the remaining ones because, let’s face it, most freelance writers are lousy salespeople. While creative burnout and procrastination often plaque their writing, the same thing happens when they're trying to sell their work. In order to expand your freelance writing business, you have to avoid this. Remind yourself that at times freelancing may be 50 percent writing and 50 percent selling. And while large businesses have sales departments to handle selling their products, you don’t.

Be realistic about your markets. Remember, there’s loads of competition—a recent statistic puts the number of freelance writers in the U.S. at nearly 70,000. To get anywhere, you have to stand out from the crowd. Your material and your presentation of it have to offer editors the best and more of it than others can provide.

The first step is developing your prospect list. You’ll need to study the market and learn the possibilities so well that the market seems to evolve by itself. And don’t start at the top. You’re sure to fail. Begin at the bottom and work your way up. Start with the easiest markets, which most likely will also not be the highest paying. But the easier ones have less strict requirements and demand less work overall than the highest paying ones. Plus, you’ll have a much better opportunity to get published in them. But remember that you’ll only be working with them for a while to build up your credibility as a writer.

If you’ve already begin to publish your work, review your original markets. If you're working well with them, negotiate with the editors for higher pay or perhaps ask if can become a contributing editor. As such, you won’t get any more pay, and you won’t be doing any editing. But you will have your name on the magazine’s masthead, which will impress other editors higher up the pay chain.

When the same bland renewal notice for a magazine subscription arrives in the mail, you usually toss it in the trash. If you intend to renew, you most likely don’t do so on the first notice, but two or three later. The same goes for the reaction by an editor to the same presentation. If you want to renew an editor's interest in your material or build up assignments on a higher level than in the past, think about upgrading your presentation. How well does it sell your ideas? Is your timing and the sequence of your ideas logical? Is the market holding you back or are you holding yourself back through lack of expertise, timidity, or just plain fear?

Today, freelance writers have all sorts of sales tools at their disposal—Email marketing, Web sites, social networking, etc. But just like regular advertising, you also have mass mailing. Have you ever thought about designing a brochure showcasing your work and sending it along with your queries? Can you do the same digitally and send it along with Email queries? Have you given any thought to developing your own Web site. Not a personal one, but a professional business site that’s aimed at editors? (These and many other marketing topics will be appearing in future editions of this blog.)

Remember, some of the nation’s top freelancers spend as much as three or four hours a day on the phone and the Internet keeping in touch with publishers and editors. Start making the time to do the same if you want to become a success in this business.

Looking Into That Crystal Ball

While it would be nice to have a crystal ball to look into to tell what’s going to happen in your freelance writing career, as far as technology is concerned, it’s just not possible. But there are ways you can predict or at least forecast what may happen. And with a little luck, it will.

If you’re determined enough, you can make anything happen. Your mind is a strange and fascinating thing. Let it work for you. So the first step when looking into the future is to think positively. Imagine yourself a success, and you’ll most likely succeed.

To help plan for the future, know where you hope to be in five years. What kind of writing—articles, stories, books, or a combination of these—do you anticipate producing? How much money do you want to be making? Knowing the answers to these questions will help you obtain the skills necessary for you to succeed.

To make sure you get where you want to go, you’ve got to create a five-year plan. This shouldn’t be set in concrete, but be flexible enough to change as time goes on. But at least you’ll know where you want to end up at the end of that time.

Begin by figuring out where you want to be at the end of your career. Do you see an end, or do you plan to write for the rest of your life? In the beginning, you may not know where you fit in the freelancing world, but after a year or two, you should have a pretty good idea. A freelance career is a living thing. It changes and evolves as it goes, so you’ll need to do the same.

Imagine where you’ll be two years from now. Do you see yourself working full time as a freelancer or do you plan on working part-time for the foreseeable future?

What kind of assignments do you want to receive on a regular basis? And what do you need to know to get them—knowledge, experience, kind of people for contacts, etc.? What have you done so far that will help you get started along this path? Make a list or a spreadsheet of every writing project or job, noting how you did it, with whom you were in contact, and how much you were paid. Seeing that information all together on paper will show you just how well you’re progressing or not. And if not, you’ll be able to see where you’re falling short.

What barriers do you see between where you are now and where you want to be in five years? Don’t be shy or sugar-coat the your situation. Note everything in detail. Is the lack of sufficient funds holding you back? Do you see a way around this? Do your family and friends support you, either financially or emotionally? Do you feel like a writer?

Analyze the current publishing situation. Things haven’t been so great lately. Will that affect your long-term plan. How can you adapt your plan to fit into upcoming industry changes? Do you see yourself publishing ebooks or are you set on print publishing?

How well do you present yourself and your talents? Are you shy about promoting yourself? Do you think that writers shouldn’t do that? Too many beginning writers pick up that kind of attitude from their schooling. To be a successful writer, you have to live in a studio apartment and starve for your craft. That’s nonsense. In today’s world, writers are working professionals just like lots of other people. And don’t let anyone tell you otherwise.

Do you overreact to criticism? Beginning writers are notoriously thin-skinned. You may think everyone is out to steal your work. If it’s worth stealing, then perhaps you’d have something to worry about. But as a beginner, it mostly likely isn't. Instead, concentrate on making your writing the best it can be.

Are you trying to handle everything yourself instead of looking for the right kind of help? If you’re having problems with a particular skill, get some help, either through a tutor or a class. Find out all you can about the kind of writing you intend to do. Read lots of examples of it. Become very familiar with its style or organization. Don’t think just because you read articles, stories, or books that you know how to write them.

What warnings have been coming back to you that you've ignored? Have you had the same pieces rejected again and again? Have any editors hinted at why they’ve rejected your work? Try to get some feedback, even from your friends. After all, some of them may be avid readers.

Creating a five-year plan will force you to keep track of the people and places where you'll find help in accomplishing your goals. You won't veer off into sidelines that aren't financially rewarding enough. A five-year plan also maintains vigilance over your best, most lucrative and satisfying ideas. Be both realistic and ambitious—five years can be a very short or a very long time. But if you don't look that far ahead, you'll discover you've lost much more than just five years of your time.