Time is of the Essence

Time is an elusive thing. It can get away from you if you’re not careful. Before you know it, days disappear into weeks, weeks into months, months into years. And what have you accomplished? For many, the answer is not much. Well, it’s time to put your foot down and get something done—at least as far as your writing is concerned.

So how do you find time to write? Finding time to write in today’s busy world can be a real challenge. Ever since computers appeared on the scene, life hasn’t been quite the same. Now Facebook, Twitter, Instagram, Pinterest, and God knows what other social media happenings fill the hours between sunrise and sunset. And don’t forget about Email. Sending and especially answering electronic mail can take up a big chunk of your day.

And then there’s work, school, or whatever other endeavor you’re pursuing, plus the time necessary for basic necessities like eating and sleeping—oh, and don’t forget exercising. So where does writing fit in?

Everyone has the same amount of time every day. How you choose to use that time makes you successful at what you do. However, if you aren’t willing to devote some serious time to writing, then perhaps you should take some time to think about how you use your time.

Focusing is the key. You must focus your time so that you accomplish what you set out to do in writing, as well as some but not all of the other stuff. You need to decide what you want to do and what you can do without, so that you can write more—or forget it.

The choice isn’t between writing and doing something else that you don’t want to do. The choice is among a nearly overwhelming array of things that you enjoy doing, such as checking in with your friends on Facebook, reading for pleasure, or having people over for dinner. Then there’s going to the movies, watching T.V., and traveling. You may rather do the dishes, walk the dog, or do laundry than write. So faced with so many options, most beginning writers tend to choose too many and feel like they’re short of time.

While some people can fit little bits of writing or editing in between other chores, that’s just not being realistic. To get any major writing project done, you have to dedicate time to it. To get published requires a considerable effort, so little bits of time writing here and there just won’t cut it.

Writing productivity demands dedication. To get anything done and done right, you have to just do it. And that means intense concentration for the time you’ve chosen to allot for writing. Wanting to write—a dream a lot of people have—and actually writing are two different things. Writing every day produces not only more writing but also more ideas for future writing. But writing posts on Facebook or answering Emails doesn’t count. The type of writing you should be doing is the kind necessary to advance your writing career and improve your writing skills such as articles, short stories, and plays.

Writing, like exercising, is its own reward. When you don’t do it, you feel as if you’re cheating yourself. Successful writers don’t just sit around waiting for inspiration, they sit down and begin to write. At some point, inspiration usually strikes. This is much like runners who exercise in all types of weather, no matter how busy their schedule may be. Like physical exercise, writing is often not enjoyable while you’re doing it. And like exercise, it’s just a matter of discipline. If you aren’t a disciplined person, you can certainly become one.

Distractions are the bane of serious writing. They kill the flow. So turn off the Email reminder and your cell phone and let voice mail answer for you. Stay in flow. Focus on what you’re writing. This is especially important for big projects like books. Find a convenient spot to stop for the day or stop after your daily quota if you’re writing fiction. Don’t write until you get tired. You’ll only have to redo it.

To stay focused on your writing while fulfilling your daily responsibilities, including answering Email and catching up with Facebook, set aside an hour or so every day to write. Or at least set aside an hour three days a week, or even one day a week. The key is making this time a regular slot in your schedule. Don’t let anything deter you from it. And while you’re at it, write at the same time every day. And lastly, write no matter how you feel----even if you feel like you don’t feel like writing. If you want to be a writer, you must write.

Writing vs. Selling

Many beginning freelance writers are so consumed with the act of writing and producing material that they forget about selling their work until the last minute, after they’ve finished writing it. But writing and selling should go hand-in-hand. One job needs the other to be a success. So before you even begin to work on a project, have an idea of where you’ll potentially sell it.

The best salespeople begin their sales campaigns by developing a list of prospects. They glean names from whatever source they can, building a list of people to contact. Though over time you’ll amass a list of people you can count on to help with research, you also need to begin a list of potential markets—and not just markets but personal contacts in those markets. You can achieve this by sending out queries for projects or sending material out on speculation that some editors will begin to buy. Once you have your foot in the door, insert a doorstop and keep that door open.

After a top salesperson has a short list of contacts, they’ll sort through it to find the best-sounding prospects so they'll save time and money by avoiding blind alleys. They make their initial contacts, then review what happened, noting all reactions. Then they use these notes for follow-ups. They’re constantly looking to expand their market.

While many freelancers tackle the first step—creating a partial list—they fail on the remaining ones because, let’s face it, most freelance writers are lousy salespeople. While creative burnout and procrastination often plaque their writing, the same thing happens when they're trying to sell their work. In order to expand your freelance writing business, you have to avoid this. Remind yourself that at times freelancing may be 50 percent writing and 50 percent selling. And while large businesses have sales departments to handle selling their products, you don’t.

Be realistic about your markets. Remember, there’s loads of competition—a recent statistic puts the number of freelance writers in the U.S. at nearly 70,000. To get anywhere, you have to stand out from the crowd. Your material and your presentation of it have to offer editors the best and more of it than others can provide.

The first step is developing your prospect list. You’ll need to study the market and learn the possibilities so well that the market seems to evolve by itself. And don’t start at the top. You’re sure to fail. Begin at the bottom and work your way up. Start with the easiest markets, which most likely will also not be the highest paying. But the easier ones have less strict requirements and demand less work overall than the highest paying ones. Plus, you’ll have a much better opportunity to get published in them. But remember that you’ll only be working with them for a while to build up your credibility as a writer.

If you’ve already begin to publish your work, review your original markets. If you're working well with them, negotiate with the editors for higher pay or perhaps ask if can become a contributing editor. As such, you won’t get any more pay, and you won’t be doing any editing. But you will have your name on the magazine’s masthead, which will impress other editors higher up the pay chain.

When the same bland renewal notice for a magazine subscription arrives in the mail, you usually toss it in the trash. If you intend to renew, you most likely don’t do so on the first notice, but two or three later. The same goes for the reaction by an editor to the same presentation. If you want to renew an editor's interest in your material or build up assignments on a higher level than in the past, think about upgrading your presentation. How well does it sell your ideas? Is your timing and the sequence of your ideas logical? Is the market holding you back or are you holding yourself back through lack of expertise, timidity, or just plain fear?

Today, freelance writers have all sorts of sales tools at their disposal—Email marketing, Web sites, social networking, etc. But just like regular advertising, you also have mass mailing. Have you ever thought about designing a brochure showcasing your work and sending it along with your queries? Can you do the same digitally and send it along with Email queries? Have you given any thought to developing your own Web site. Not a personal one, but a professional business site that’s aimed at editors? (These and many other marketing topics will be appearing in future editions of this blog.)

Remember, some of the nation’s top freelancers spend as much as three or four hours a day on the phone and the Internet keeping in touch with publishers and editors. Start making the time to do the same if you want to become a success in this business.

Developing a PR Plan

It used to be if you were an author, your publishing house would promote you and your books. Today, with tight budgets and the competition from ebooks, many publishing houses leave the promotion of books up to you, the writer. And if you’re going the ebook route, then promotion is all up to you. Whether you’re a book author or another type of freelance writer, you’ll have to come up with a public relations plan if you want to make your books and such a success.

Developing your own public relations (PR) plan is an important ingredient in your total marketing mix. It helps expand your reach into other areas, reinforcing any advertising you may have done or are planning to do. Your PR plan doesn’t have to be complicated, but it should lay out some basic directions for you to follow.

A PR plan should be a well-developed part of your ongoing work as a freelancer. Good public relations requires organization, discovering who your target market is—in other words, the public in your public relations—, and how you can be of benefit your target, and how you can best tell them about what you have to offer. Your target will shift depending on what you’re trying to promote. If you’re promoting your work as a magazine writer, then your target will be magazine editors. However, if you’re promoting a new ebook, then your target will be your readers since you’re offering your book direct to them.

Use your own enthusiasm and energy to not only create your plan but keep it together.  The first step is brainstorming. Think of all the usual groups that you might approach—college students and teachers, teenagers, religious groups, art groups, service clubs, social service agencies, etc. You’ll no doubt come up with many others, such as government officials, Chambers of Commerce, social groups, study clubs, senior citizens, ethnic groups, professional organizations, even friends of your local library. After you've made a list of targets, combine them with your objectives to develop your own unique strategy.

Basically, any thoughtful campaign you use to make your abilities known to a new market or to remind an editor of your talents, will have three objectives: promoting good will, supporting ongoing  publicity about yourself and your skills, and obtaining new and better assignments.

Examine the situation as you would any writing project. First, analyze what you think would best suit your objectives. Once you know that, research your markets for overlooked areas and contacts. Thoroughly check details and statistics involved before you make your pitch. And finally, consider your resources and how best to apply them. Naturally, your objectives must be geared to the results you wish to obtain and how much you can afford to spend in time and money to get them.

If you’re promoting yourself to magazine editors, for example, create a schedule for reminding them that you're still available. You know the old saying, “Out of sight, out of mind.”  Occasionally, send a copy of  an article you've published to other editors simply for their enjoyment. You never know when one of them may ask for permission to reprint it. Create a “What’s New” page on your Web site and send out E-mail announcements with a link to it.

If you’re writing and publishing books, try to get your book reviewed—hopefully, a positive one—and send the review to editors or other interested parties. Stories about you in newspapers and in online blogs are a great form of free PR. The same goes for speaking engagements. Keep copies of letters or emails thanking you for your good work at conferences or other speaking venues. Also post them on your Web site, so visitors can read what others are saying about you.

Keep up-to-date background material about your work circulating everywhere. Never assume information about you gets to the right or helpful source without your guidance.

And finally, a PR plan is only as good as its effectiveness.  Note what works and what doesn’t, then adjust your plan accordingly.