Beware of the Elephant in the Room

Today, you often hear the phrase “the elephant in the room.” No, it has nothing to do with elephants. But it usually means there’s a subject present that no one wants to talk about. For writers, that subject is whether you’re a writer or an author.

What is it about our society that reveres authors more than writers. Aren’t writers and authors the same? Don’t they both communicate with words? Actually, not all writers are authors and some would say that some authors certainly aren’t good writers.

Beginning writers seem to think if they write a book that they’ll be recognized as a writer. What drives so many beginning writers to write a book when they haven’t written much else? Perhaps the idea goes back to when they were in school.

Everyone learns to read by reading books. Yes they’re short—most have one sentence to a page—but they’re still books. How many first graders are out there reading articles and short stories? None. As they progress through the grades, they read more and more books until, before they know it, they’re sitting in English classes studying literature.

Do you see yourself as a writer? To succeed at writing, you better. If you only see yourself as an author, that lofty ambition may get you into trouble, and you may never ever get your writing career off the ground.

Most writers have to work in a variety of formats to be successful. Books take a long time to prepare, write, and market, compared to articles and short stories. Unfortunately, the reading public doesn’t associate writers with articles or short stories. When was the last time you recalled the name of the writer of an article you’ve read? And perhaps that’s the problem, for when you market a book, you market yourself as well.

A lot goes into writing a book. It’s not just the writing, it’s the research, the organization, the energy. Writing a book is like having a baby elephant—it takes 22 months for the little guy to grow inside it’s mother. That’s just about how long it takes to create a book—getting the idea, marketing the idea, researching the idea, organize the idea, writing the idea, and rewriting the idea. Oh, and let’s not forget promoting the idea.

Articles and short stories take much less effort. And they can be sold over and over again, either reprinted as is or reworked. Once you publish a book, you cannot publish it again. And many books end up in on discount tables and sites or go out of print—that is, die—altogether. This, of course, has to do with copyright laws. And while shorter pieces of writing are also copyrighted, they’re done so for individual periodicals. Once a book is copyrighted, that’s it.

So while you may bask in the glow of book publication, that light may only shine briefly. Writing in a variety of formats not only gives your writing career a good foundation but will also pay off in the long run.

 Learn more about me on my Web site, Writing at Its Best, and on my Facebook Page. And be sure to visit my Writer's Corner for articles about freelance writing and writing in general.

Making the Most of Social Media Part 1

Are you taking advantage of today’s social media networks? If you’ve only been tuning in to popular networks like Facebook and LinkedIn, then you’re missing a golden opportunity to promote yourself and your work.

Today, it pays to be a joiner. Normally you’d want to stand out from the crowd, but in today’s social media world, it’s just the opposite. “Who you know” has always been as important in the writing business as “what you know.” But unless you traveled a lot and met key people face to face, it was difficult to network contacts.

There have never been more people participating in social networks. While there’s a personal dimension to nearly all such networks. But just joining isn’t enough. You must also use them.

Social networking demands a consistent investment of time. If you approach these sites simply as places to sell your book or service and never give back to the communities, you’ll find yourself losing “friends” faster than you add them. As with all types of marketing, what you do on social networks depends on what your audience will respond to and what your goals are. One of the leading social networks is Facebook.

Facebook
Facebook can be as simple or complex as you like. You can simply tell your friends what you’re up to using text and photos or you can develop a following that will greatly enhance your marketing efforts.

Above all, Facebook is a network that can help you find other people interested in the same subjects as you. You can join groups of users specializing in different types of writing or in different subjects that you write about.  You can also create your own group around your blog. Once you establish a group, you can send messages to its members. With such a targeted audience, you can post content with real value.

Facebook also allows you to announce events, such as book releases and readings, bookstore appearances and such, and invite people to it.

The key to keeping your Facebook page active is keeping your profile current. Even if you don’t reveal too much about your personal life, your friends on Facebook will feel they know you better.  Status updates are just that—posts that keep your Facebook followers informed as to what’s happening in your life or your work.

As part of your profile, you’ll also be able to post an image. As a professional writer, you need to use good photos of yourself. Try to make these more than a snapshot. Don’t use bizarre images in place of your personal one. Remember, your Facebook followers will judge you by that image as well as your profile.

Unlike other social networks, Facebook offers you three ways to promote yourself. The first is the personal page. Through this page, you’ll assemble a group of “friends.” Some may actually be friends of yours, but most will be strangers who come to your page because of the posts you make.

The second sort of page you can create on Facebook is the professional page. This page is focuses on your business, putting you in the same category as the Coca-Cola Corporation. Instead of assembling “friends,” you must get people to “like’ your page. This becomes a select group of Facebook followers, known as “fans,” to whom you can send targeted information about your work.

The third kind of page you can create on Facebook is the author page, which you assemble for a particular book or series of books you have written. This is also a “fan” page, but differs from the professional page in that its posts go only to fans of your books—in essence, your readers.

Facebook most likely offers the most flexibility of all the social networks, but there are others that can be of help in different ways.

NEXT WEEK: Part 2 of Making the Most of Social Media

What It Takes to Write a Non-fiction Book

Beginning writers look up at that ivory pedestal and wish that some day they could be standing on it. But most of the time the writer that’s currently standing on it high above the masses is the one who writes fiction. Why is that?

Perhaps it’s because the majority of what a novelist writes comes from his or her imagination. Readers respect that. But those who write non-fiction books work just as hard—perhaps harder—since they deal in facts and can’t embellish those facts to enhance their story.

So what does it take to write a non-fiction book? It takes commitment and lots and lots of research. The subject you chose for your book has to be one that will appeal to a wide variety of readers. While other writers may have written about it before, you have to choose the right angle that will make your chosen subject seem new and exciting. In non-fiction, that’s known as a slant.

No matter how much you want to write a book, don’t start out doing that. First, your writing skills may not be up to it, and second, your organizational skills won’t certainly be up to it. And if you haven’t written and published articles, on the subject of your book or not, you don’t have the credibility publishers look for.

So you say, forget the publishers, I’m going to publish my book myself electronically. That’s all well and good, but unless you have a reputation as a writer, why should readers buy it. And after all the work you’ll be putting into it, you certainly want them to do that.

Writing a book direct from the starting gate is like going from grammar school to graduate school in one leap. Chances are highly likely that you won’t finish it, and even if you do, it won’t sell. You need to be comfortable with the writing process before you tackle a book. You should be sure you can actually write well enough to be able to focus your attention on other things, such as organization, process, and deadlines and not have to worry about your writing. .

Before you begin to write your book, you’ll need to plan it out. Writers call this blocking. While you may want to start with an informal list of what you want to include, eventually you’ll need to create a table of contents. The table of contents becomes your guide while writing your book.

But before you can even begin putting together your table of contents, you’ll need to do quite a lot of research. You’ll need to do two types of research—marketing research and content research. The first looks into what other books have bene published on your subject and when. The second digs for the facts you’ll need to produce the content of your book. Both are equally important.

If there are lots of books published on your subject, it may not do well because of a flooded market. If there aren’t any or few books published on your subject, it may also not do well because readers may not be interested in it. So you have to look for a happy medium.

Researching the content of your book is a big job that takes a great deal of organization. You may choose to do all the research and then write your book, or you may research one chapter at a time. Whatever you do, use your table of contents to help keep things organized.

If you’ve chosen to self-publish your book and before you start to write it, set a drop-dead deadline—one that you can work with—and work backwards to the present time. Include editing, copy editing, revisions, and extra time for the unknown and unknowable. If there isn’t enough time between then and now, change the final deadline or publication date

If you choose the publisher route, you’ll begin by composing a query letter and sending it out to publishers, that through your marketing research, you believe may show an interest in it. In this case, you won’t begin to write your book until you get a firm commitment from a publisher who will also set the deadline for completion of the manuscript.

There are two ways to write your book. The first is in chronological order, beginning with Chapter One. The second is to write it out of order, beginning with the easiest chapter first and working ahead to the more complex ones.

Edit each chapter as you finish it. This is much easier than waiting to edit your whole book. As you write, be honest with yourself. If you get that little pang of doubt, listen to it. Don’t con yourself and don’t fall in love with your own pearls on paper. On the other hand, don’t polish until you take all the luster off the page. Know when to stop editing.

However, the editing you do is to get the manuscript in the best condition possible. Even though you’ve edited your work, you’ll need to find a professional editor to edit it if you’re self-publishing. Otherwise, you’ll send it to the publisher who will assign an in-house editor to work with you on the final copy edit. Writing your book is only half of the process.

Unless your publisher gives you a short deadline, figure out how much time you’ll need to complete your book and plan accordingly. Writing can’t be rushed. You’re not trying to make the early edition. You’re writing a book, perhaps your first. Between writing times, do something other than think about the book. Leave space between work sessions. Take a day to review research, and then sleep on it. Write, reread, leave it alone, and sleep on it. Remember, your mind will be working on your book while you’re sleeping.

It’s important not to overdo it when writing your book. Don’t work for hours on end. Take frequent breaks and spread the work out over days and weeks. Also, eat well, sleep as much as you need to, stretch frequently, and exercise. This is work. It’s a marathon, not a sprint.

Dreams of an Indie Author

With the advent of digital book publishing, many beginning writers think that all they have to do is write a book and readers will rush to Amazon to buy it. Today’s indie (independent) authors have realized the sad fact that books don’t sell themselves.

Even when writers relied on print book publishers to get their books to market, the percentage of those who earned enough from royalties to make a living at book writing was relatively low. True, though royalty percentages have increased from lows of 8-10 percent of a book’s price—sometimes the net price (the amount paid by wholesalers)— to 50 percent for ebooks, the chances that they would have earned their advances were slim. While bestselling authors can make a killing—for example the author of the Harry Potter books—most only scrape by.

When writers had books published by big-name publishers, they assumed that their publisher would help promote their books. In recent years, publishers promoted most books less and less, leaving that up to the authors. Indie authors, on the other hand, must not only write their books, but promote them as well. Some spend twice as much time on promoting their books as they did writing them.

Before getting depressed and deciding not to write that book you’ve been planning, let’s take a moment to look at what you need to do to make it a success.

Write for  your readers, not yourself. While you may be writing a book on a subject that’s near and dear to you, chances are that it won’t be near and dear to your readers. Beginning writers often ignore that the reader’s interest is the most important part of the writing process. Whatever you write about, you must relate it to your readers in order for them to react to and enjoy it.

If you’re writing a memoir, don’t assume your story is of any interest to anyone but yourself, your family and your friends. Unless you are an A-list celebrity or have done something truly extraordinary that makes a stranger’s jaw drop, readers won’t buy your book.

Be sure to have someone else edit your book. Editing a book is an important part of the process, but it’s not something you can or should do. An editor sees your book with fresh eyes, not only to pinpoint grammatical problems but also problems with content and order. Find a someone who edits books rather then giving it to a friend to look over.

Start promoting on social media at least six months before you plan to launch your book. You’ll need to spend several hours each day on social media interacting with fans, building rapport by providing interesting content. Tease them with short excerpts and little-known facts about your subject. Above all, learn all you can about marketing and promotion.

Avoid writing about trending subjects. While it’s great to write about a subject that’s trending on social media, by the time you actually get your book finished, it probably won’t be trending anymore.

Don’t plan on earning a living from indie writing anytime soon. Print publishers are paying out shrinking advances, and many are only purchasing one book a year from each writer. Agents take 15 percent of that and the IRS takes 20-30 percent. What you’re left with isn’t much. In fact, indie writers without some additional sources of income will find making a living a challenge.

Setting the Tone

Most writers get so involved with their writing that they aren’t aware of the tone they impart to it. In fact, it isn’t until a third party, someone like an editor, reads what you’ve written that you’re made aware of the tone or lack of it in your writing. Tone can create interest or just the opposite.

So what is tone anyway? Some say it’s the style of the piece. Others say it’s mood. And still others say it’s the author’s voice. Of the three, those who say voice are the closest. But it’s not the author’s voice but his or her attitude toward his subject—something that’s often hidden deep within the piece. Words used to describe tone might be authoritative, intimate, amusing, or aggravated.

Perhaps it might be easier for you to visualize tone. Photographers give mood to their work using light, either natural or artificial. It’s the way they choose to light their subject. The mood they create using light translates into tone. For heightened drama, they light their subject from the side. To increase horror, they light from below. For romance, they use soft candlelight. In films, directors convey the tone of a scene through its background music. Showing a person being pursued by a vicious dog wouldn’t be half as frightening without the ominous music that accompanies it.

But writers don’t have light or music. Theirs is a world of words. So creating the right tone, for the most part, involves using the right words, arranged in a particular way, for the effect you want. When a person speaks, it’s the volume of his or her speech that conveys the tone. But writing is silent. And that’s the challenge.

So if you use the wrong tone in a piece, it can ruin it for your readers. You’ll turn them off before they get half way through.

Unfortunately, it’s nearly impossible to hear the tone in a piece of writing while you’re working on it. It’s only after you’ve been away from it for a while that you’ll notice the tone. And it may surprise you. One way to make yourself more aware of the tone of a piece of writing is to read it aloud. Or even better, read it into a digital audio recorder, then listen to it as if you’re listening to a book on tape. You’ll hear the tone of the piece, whether good or bad.

The primary rule when working with tone is to keep it consistent from beginning to end. Establish your tone in the first sentence. Stay on track and don’t change tones within a piece. Look for places in your piece where the tone fades or shifts and focus your revision there.

Be wary of off-topic tangents. Don’t let your writing ramble. That will destroy the tone more than anything. Stick to your subject.

Depending on what you’re writing, you need to be aware of your voice, but don’t let it set the wrong tone. If the type of writing you do involves your opinion, don’t pussy-foot around. Express them. Take a stand. The worse thing is for you to try to avoid conflict with your readers. Don’t be polite just because you don’t want to offend your readers.

You can improve the tone of a piece by adding specific details. These draw the reader in and make them feel as if they’re part of the story or article. In fiction, this can help establish a character’s mood. In non-fiction, it adds depth and credibility.

However, working with tone can present problems. When bad things happen to people, some react by writing a book about the experience. Usually, it’s a bad book about all the horrible things that happened to the author. It presents little hope to the reader. This is common with people who have had a bad medical experience, feel strongly about controversial issues, or are angry about other people’s behavior.

To fix the tone, you have to fix the way you think about a given subject. You have to back off, calm down, see other points of view, maybe even take some responsibility for whatever happened. When writing about delicate subjects, you mustn’t let a negative tone take over the piece.

Is Writing a Book All It’s Cracked Up to Be?

It seems most beginning writers want to write a book. Some of them start out doing that without ever having written anything else for publication. Why is that? It could be that “authors” seem to get the most exposure. When was the last time you remember the name of the writer of an article or short story?  Probably never. But readers tend to remember and talk about those who write books. Remember, not all writers are authors but all authors are writers.

Perhaps it’s the title of author that seems to get more respect. Have you ever been at an event where someone asked you what you did? If you said that you’re a writer, they probably asked what you’ve written. If you only had written a short article on tips for winterizing your home, they probably wouldn’t be impressed. But turn that into a book on whole house maintenance and their ears will probably perk up.

So before you dive into writing your first book, think about the mistakes lots of beginning writers make.

First and foremost, don’t start out writing a book. It’s a huge project that will use every once of writing skill you have. Start out small writing articles or short stories. Get used to writing, itself, and improve your writing and thinking skills. Remember, an average non-fiction book equals perhaps 10-25 articles. A novel equals even more short stories. A book is so big that you may forget the beginning before you get to the end. So you’ve got to develop your planning skills as well.

Some people say not to tell anyone about your book. That’s rubbish. Discuss your idea with close friends or family members. Listen to what they have to say about it, but don’t necessarily take their advice. What you decide to do is totally up to you. However, too many beginning writers think that if they talk about what they’re doing, someone will steal their idea. As a writer, you should have lots of ideas and variations on them. But your friends and family aren’t about to steal them. Talking about your book idea may firm it up in your mind, but don’t talk about it to strangers.

Stay objective while working on your book. This is hard to do. Some writers fall in love with parts of their book. This doesn’t help when it comes to editing later on. And editing doesn’t just mean looking out for mistakes in grammar and such. Editing for continuity and length is an important part of the process. If you’re objective, you’ll be able to delete parts that don’t belong.

If you haven’t done any writing for publication before starting your book, you’re in for a big surprise. Beginning writers often think that the words will just pour out and the book will write itself. Nothing could be farther from the truth.

No matter what kind of book you’re going to write, you must set some realistic goals. Writing a book takes months of hard work, beginning with thinking about it, then intensive research, planning it out, writing the first draft, revising and re-writing, and finally editing. The idea of writing a book in a month, itself is unrealistic. So don’t follow the crowd in NaNoWriMo and plan to write your book come November.

You need to set some long-term goals for your book project and some short-term ones. Know where you want to be on the project in say six months. For short-term goals, set them to write each chapter. Consider each chapter a unit by itself. Also, set time goals. Figure how much time you’ll have to write each day and plan to write for that amount of time, no matter how many words you put down. Even if you write a little each day, it will all add up. Above all, don’t go on writing binges and work for hours on end. Limit the time you write.

Get organized from the start. Create a folder for your book in your computer, then create subfolders for each of the chapters within that. You’ll also need folders for your research within the main folder. Number your drafts to keep them separate from each other. And save your work often. Some word processors, such as Corel WordPerfect, automatically save your work after a certain number of minutes, say 10, that you specify. That means that even if your program crashes, your work is backed up. Otherwise, set a timer to go off on your smartphone every so often to remind you to save your work. At the end of each writing session, also save your book draft on a thumb or external hard drive or to the Cloud if you have that available.

Writing a book is hard work, so make sure you enjoy doing it. Pick an idea that you love and really get into it. Remind yourself why you why you decided to write a book in the first place.

How Good a Promotional Tool is Facebook?

Social media is all the rage today. It seems everyone—or almost everyone—is on Facebook, the leading social media platform. There’s a lot of buzz about how social media, especially Facebook, is a prime promotional medium for small businesses. But as a writer, is Facebook for you? And if so, how?

First, it may be good to begin by dividing writers into two groups—those who write books, either fiction or non-fiction, and those who write shorter pieces like short stories and articles. You may ask what’s the difference. There definitely is one.

If you’re a book writer, commonly referred to as an author although a writer nonetheless, you produce a product that you can sell directly to readers. With the ever-increasing proliferation of ebooks available from such online distributors as Amazon and Barnes and Noble, among others, you can write, publish, and sell your books directly. But that also means you have to do your own promotion. And that’s where social media networks like Facebook come in.

Create an Author Page
By creating a Facebook author page, you can promote your books and stay in touch with your growing list of reader fans. Through your author page, you can alert fans to book signings, new or upcoming books, reprints of older editions, updates of non-fiction books, and special book sales. Author pages also allow you to offer teasers for upcoming books in order to build reader anticipation.

Unfortunately, the range of options isn’t as great on Facebook if you write short stories or articles. This is mainly because you normally don’t sell directly to readers but instead sell your work to magazine editors. Editors are busy people and don’t have time to actively seek out writers on Facebook, so unless you know an editor personally, chances are they won’t be following you on Facebook. Of course, you could sell your short stories and articles either individually or in collections as ebooks for Kindle or Nook. This is especially good for pieces that are too long for magazines.

In the above case, a Facebook author page probably isn’t the best option. Instead, consider setting up a business or professional page on Facebook. It works much the same way as an author page but allows you to also promote other writing projects, courses, and other communication services. For this you might want to create an umbrella title, such as “Your Name Communications,” substituting your name in the title. That’s broad enough to encompass a variety of projects and services. Check out my page for Bob Brooke Communications.

Remember, both author pages and professional pages have “likes” not “friends.” The people who follow them are essentially fans of your work and want to know more about you and what you write about.

Facebook’s Downside
Unfortunately, there’s a downside to Facebook. Many users, perhaps yourself included, have become frustrated that no one “likes” or comments or shares their posts. With the shear volume of messages on Facebook each day, that’s only natural. At best, it’s an indirect communication medium. Most of the time only those Facebook users who are actual real-life family members, friends, and acquaintances take the time to “like” or comment on a post. So you can see that could seriously interfere with promoting yourself as a writer or promoting your writing products.

However, if you have either an author or professional page, you have control of the content you post there. You decide just what you want your fans to know. And because they like you as a writer, they’ll interact to what you tell them. And it’s only on author or professional pages that you can see how many people have seen your posts. Personal Facebook pages don’t offer that. In this way, you can see which posts receive more attention and can then post accordingly. Think of your author or professional page as being the online headquarters of your fan club.

Getting the Most Out of Facebook
So how can you get the most promotional mileage out of Facebook? First, Facebook isn’t the place to post your writing for feedback or criticism. Facebook users generally don’t read more than they have to. Everyone is too busy to linger over long messages. If you want your fans to read your work, create a Web site or post to someone else’s site and then post a link on Facebook back to either.

Another way to get people on Facebook to read and share what you have to say is to write a blog, then link your blog to your Facebook page, either directly or through Networked Blogs. While you may not notice too many Facebook users accessing your blog on Facebook, itself, they may do so through any number of other outlets through Networked Blogs. You can even set up a special Blog App tab on your Facebook Page that enables fans to go directly to all your past blog posts right on your Facebook page.

Remember, the main purpose of your Facebook page is to keep your fans in the loop. Keep them informed as to what’s going on in your professional life. Don’t just hawk your books or other writing. They’re bombarded with sales pitches all day long on the Internet. Try to be a bit more subtle. Take them behind the scenes when creating a book or perhaps give them actual information on where your books are set. Offer contests, trivia about your book’s subjects, reviews, writing tips, whatever. Facebook users love to look at photos, cartoons, and infographics (photos with text overlay). Post these regularly on your favorite subjects on your Facebook page and you’ll definitely see results.

For some good examples, check out the author page for mystery writer Elena Santangelo. And the professional page for Bowers Watch and Clock Repair, even though this isn’t a writing page. Both have been extremely successful in their Facebook efforts. 

And one more thing: You need to have patience, lots of it. A successful Facebook Page doesn’t happen overnight. It requires a lot of effort and a bit of time to maintain it. If you don’t have enough of either of those, don’t bother.

Developing a PR Plan

It used to be if you were an author, your publishing house would promote you and your books. Today, with tight budgets and the competition from ebooks, many publishing houses leave the promotion of books up to you, the writer. And if you’re going the ebook route, then promotion is all up to you. Whether you’re a book author or another type of freelance writer, you’ll have to come up with a public relations plan if you want to make your books and such a success.

Developing your own public relations (PR) plan is an important ingredient in your total marketing mix. It helps expand your reach into other areas, reinforcing any advertising you may have done or are planning to do. Your PR plan doesn’t have to be complicated, but it should lay out some basic directions for you to follow.

A PR plan should be a well-developed part of your ongoing work as a freelancer. Good public relations requires organization, discovering who your target market is—in other words, the public in your public relations—, and how you can be of benefit your target, and how you can best tell them about what you have to offer. Your target will shift depending on what you’re trying to promote. If you’re promoting your work as a magazine writer, then your target will be magazine editors. However, if you’re promoting a new ebook, then your target will be your readers since you’re offering your book direct to them.

Use your own enthusiasm and energy to not only create your plan but keep it together.  The first step is brainstorming. Think of all the usual groups that you might approach—college students and teachers, teenagers, religious groups, art groups, service clubs, social service agencies, etc. You’ll no doubt come up with many others, such as government officials, Chambers of Commerce, social groups, study clubs, senior citizens, ethnic groups, professional organizations, even friends of your local library. After you've made a list of targets, combine them with your objectives to develop your own unique strategy.

Basically, any thoughtful campaign you use to make your abilities known to a new market or to remind an editor of your talents, will have three objectives: promoting good will, supporting ongoing  publicity about yourself and your skills, and obtaining new and better assignments.

Examine the situation as you would any writing project. First, analyze what you think would best suit your objectives. Once you know that, research your markets for overlooked areas and contacts. Thoroughly check details and statistics involved before you make your pitch. And finally, consider your resources and how best to apply them. Naturally, your objectives must be geared to the results you wish to obtain and how much you can afford to spend in time and money to get them.

If you’re promoting yourself to magazine editors, for example, create a schedule for reminding them that you're still available. You know the old saying, “Out of sight, out of mind.”  Occasionally, send a copy of  an article you've published to other editors simply for their enjoyment. You never know when one of them may ask for permission to reprint it. Create a “What’s New” page on your Web site and send out E-mail announcements with a link to it.

If you’re writing and publishing books, try to get your book reviewed—hopefully, a positive one—and send the review to editors or other interested parties. Stories about you in newspapers and in online blogs are a great form of free PR. The same goes for speaking engagements. Keep copies of letters or emails thanking you for your good work at conferences or other speaking venues. Also post them on your Web site, so visitors can read what others are saying about you.

Keep up-to-date background material about your work circulating everywhere. Never assume information about you gets to the right or helpful source without your guidance.

And finally, a PR plan is only as good as its effectiveness.  Note what works and what doesn’t, then adjust your plan accordingly.

A Room of Your Own

Technology today allows you to write just about anywhere. However, running a successful business requires you to be organized. And as much as the techies keep telling us that computers allow us to have paperless offices, the more paper we seem to accumulate.

You’ll find that you’ll be better equipped to compete in the freelance marketplace if you have your own office. Sure, laptops and tablets allow you to write allow you to write wherever you happen to be and cell phones allow you to conduct interviews and do online research. But being totally mobile doesn’t help you stay organized, especially if like me you focus on non-fiction.

A home office has its advantages. First, there’s no rent to pay. You also don't have to worry about commuting, especially in bad weather. When you're not feeling up to par, you can do filing or paying bills, while still taking it easy. Also, if you’re working at home you may be less likely to catch those nasty viruses. You can also keep up with the news by radio or television if you want. You'll find you can work in whatever degree of casual attire you like. And finally, there's less wear and tear on your car or transportation budget.

Start with your own office, no matter how small it might be—a space entirely yours that’s available to you at any and all times where you do nothing but business tasks. It’s not impossible to freelance without an office, but it’s harder. In fact, you’ll soon realize that having your own office will increase your productivity. Here is the place you can steal away to when the creative urge hits or when you need to concentrate on a particularly difficult project.

You can create an office almost anywhere in your home or apartment. It can be in the corner of a room to start, but soon you’ll find that there’s no way to keep the interruptions from happening. It should be located in a room with a door, preferably one that you can lock from both sides. It’s not a good idea to take over your whole basement, for example, because no one else will be able to use it at the same time. Take a corner and put up two simple walls of framing and plasterboard with a door. Make sure the area has electrical connections and perhaps phone connections. You can do the same in any room in your house. Or take over a small bedroom.

While many homes have more than one computer, some have only one, shared by all the members of the family. This won’t do to freelance. Sure, you might be able to work when children are in school and your spouse is at work, but what if you have a sudden deadline, and someone else is using the computer? It’s best to plan on buying a desktop or laptop of your own, dedicated to your business—one that no one else should use. Remember, computer viruses brought home from school or work can infect your computer as easily as those that infect humans. And you need to protect your work at all times.

Some people need more creature comforts to work effectively than others. How fancy you make your office is up to you. Essentially, you’ll need a desk—not necessarily an actual desk—file cabinets or shelves with file boxes, a comfortable chair besides your desk chair in which you can sit and read over your drafts, and whatever other creature comforts you’d like.

And as mentioned above, using a computer doesn’t eliminate the need for paper files. Over time, these will multiply, and you’ll have to deal with them. As a freelancer, it’s important to keep at least one file folder for each piece you write. If you write books, then you’ll need at least one file folder for each chapter.  Over the years, you’ll discover that boxes of files seem to accumulate faster than you can find a place to store them. So start planning on a storage area for your files from the start.

It’s a lot easier to convince people that you’re a legitimate business today than it was a few years ago. Home offices are quite common since modern technology has enabled many people to work out of their homes. But you’ll probably have to set some ground rules, unless you live and work alone. Make sure your family understands that when you’re in your office, you’re working and should not be disturbed. With a proper office, you’ll also be able to apply for credit, etc., as a bonafide business. And don’t forget to fill out the form for deducting business expenses in your home with your federal and state income tax.

NOTE: If your office looks like the one pictured above, then you're probably not writing. You're only dreaming about being a writer.

Promote Thyself

“Promote thyself” should be every writer’s motto. But getting out there and telling other people about your work is directly opposite to the writing lifestyle. Writing is a solitary profession, and except for interaction with your editors and perhaps people you interview, you write in more or less total isolation.

However, in today’s world of networking, it’s important to make you and your work known.

Sure, book writers—you’ll notice I didn’t use the term “author”—can present book signings here and there. While this may sell a few more books regionally, it doesn’t do much to get a book known for the average writer. Perhaps your book becomes a bestseller and Oprah invites you on her show. It becomes an instant success. But what about all the rest of us who don’t get that golden opportunity.

Whether you write books, articles, or short stories, you need to create a plan for promoting them. You’ll discover that it’s inherently easier to promote non-fiction than fiction. First, you can easily produce articles on the same topics as your books or articles in which you can promote yourself as a writer in other topic areas. Publishing these in print or online will definitely help get you noticed.

And what about creating your own Web site? People in businesses of all kinds have Web sites today. It shouldn’t be any different for a writer. You have two ways to go there—developing a professional Web site through which you can engage editors or a more personal site to engage readers.(I’ll discuss creating your own site more in a future blog.)

Even if you don’t have a Web site, you can offer your work to Webmasters of other sites—either ones that deal with your chosen topic or ones that focus on writing, itself. Don’t do this haphazardly, however. Instead, target good sites with higher visitor counts or rankings in search engines like Google.

And finally don’t discount social networking sites like Facebook. While all the”friends” you emass on Facebook may visit your fan page regularly, are they doing much else to further your career, like buying your books or reading the magazines in which your articles and short stories appear. Only you can decide if the time and energy you’ll need to put into a social networking page will be worth it in the long run.