Editors—You Can’t Make a Living Without Them

Editors—you can’t live with them and you can’t live without them. The truth is you can’t make a living without them. When you work with a good one, you’ll know it. And when you work with a bad one, you’ll wish you hadn’t.

If you’ve been freelancing for any length of time, you’ve probably dealt with editors who neglect to respond to your queries, are vague about what they want, make you do incessant re-writes, and then, of course, there are those who take forever to pay—or don’t pay at all.

It’s possible to have a successful freelance writing career if you know how to handle editors. Most beginning and a lot of other writers take the submissive role in the editor/writer relationship. That’s you’re first mistake.

Remember, you’re in business for yourself. You’re a business owner and as such have the right to negotiate terms. Don’t let your editors walk all over you. Sure, you’re desperate to get published and ultimately to get paid, but becoming a puppy with a ring through your nose or even worse an editor’s slave won’t get you anywhere.

Let’s start at the beginning. You researched the market, came up with a timely, compelling idea, and sent a great query. Weeks pass, and you still haven’t heard from the editor. Now what do you do?

Editors are notoriously busy people, but many of them don’t know how to communicate with their writers in a businesslike manner. This is where you have to take control of the situation. Follow up your initial query with a brief Email in which you’ve included your original pitch and ask if the editor is interested in the idea. In fact, you should have asked that question in your first query. Let the editor know that if you don’t hear from him or her in, say, two weeks, you’ll pitch your idea to other markets. Don’t sound threatening, but instead act like a professional. This type of response also shows that you’re serious about your business. But if you don’t hear anything in a reasonable amount of time, pitch the idea to another publication.

Once you get an assignment, has the editor given you detailed instructions or did he or she offer only vague suggestions. First, make sure you lay out exactly what you’re planning to do in your article query. If the editor agrees to what you’ve proposed, you’re all set. However, many writers leave the details up to the editor. If the editor gives only vague directions, you’re stuck. There’s nothing worse than researching and writing an article only to have an editor reject it because it isn’t what he or she wanted. And how were you to know? You’re not a mind reader.

When you get your assignment, make sure the editor gives you the following information:
    1. Exactly what you’re to cover in your article.
    2. The number and type of sources if you haven’t already noted this in your
        query.
    3. How many words your article should be?
    4. The due date—this is usually two weeks before the editor really needs
        the article.

If you’re dealing with a vague editor, you may want to write your own assignment letter, then ask the editor to confirm the details. This will also help you to avoid multiple revision requests.

And what do you do with an editor who consistently pays late or not at all? You wrote the assigned article and sent it in on time. You answered a few follow-up questions from your editor and submitted backup material for fact checking if necessary. You’ve completed your part of the deal, so where’s your payment?

To fully understand how this might happen, you have to understand the payment process. Just about every publication has an editorial side and a business side. While the editor commands the editorial side, the business manager and/or the accounts receivable department commands the business side. It’s the editor’s job to send your invoice or a work order to the accounts receivable department in order for them to cut you a check for your article.

Some publications have large staffs, but at others a few people do all the work. The smallest staff may consist of three or four people while larger publications have hundreds of people working for them. Both can be problematic when it comes to getting paid on time.

It’s your job to stay on top of your accounts. At first, you probably don’t care when you get paid because you have a day job to pay the bills. But once you quit your regular job and start your own business, you’ll need the money to come in regularly to keep your cash flow in line.

Make sure you send a complete invoice along with your article. This should include the date sent, title of your article, pay rate, publication date if known, due date, projected payment date and your contact information. Be sure to ask when the publication pays writers when you first get the assignment. There should be no guessing or assuming when it comes to money.

If I don’t get paid, send Email reminders to the publication’s accounts receivable department with the attached invoice to save the staff the time of looking through old messages or piles of paperwork for the original. If you still get no response, send a hard copy by regular mail. And if that doesn’t work, send it again by registered mail.

Remember, you are the one who has to take charge of business dealings with your editors—or at least meet them halfway. Don’t let your editors run the show completely. It’s just not good business.

Making That Deadline

Deadlines are the bane of all professional writers. Once you make the jump from writing for yourself to writing for readers for money, you’ll have to deal with deadlines. In the beginning, you most likely will be working on shorter pieces—articles and short stories—the deadlines for which aren’t too stressful. In fact, there really aren’t deadlines for short stories except self-imposed ones.

But once you start writing books, deadlines will become an everyday challenge. At first, you may equate deadlines with due dates, but you’ll soon come to realize there’s a whole lot more to them.

Before you even begin work on a book—whether a project of your own that you’ve pitched to a publisher or one commissioned by a publisher—you need to assess the amount of time you have to work on it. How much research will you need to do? How much writing will be involved? How many words will your book be? After you know the answers to these questions, you’ll need to ask yourself how long it will take to write that number of words?

How long it will take you to write your book depends on how many words you can comfortably write in a day—500, 1,000, 2,000, 3,000. Once you know that, you’ll be able to figure if your deadline will allow enough time to research and write your book. Frankly, you should figure all this out before signing a contract, agreeing to write a book.

Most books average 40,000 to 125,000 words. Check your contract for the number of words your publisher expects. Too many intermediate writers faced with the opportunity to write a book, think more about the potential fame and fortune a book may bring and less of actually getting it done.

While you may plan on writing a certain number of words per day, many things can prevent you from doing so. Are you planning on writing seven days a week or will you take weekends off? What about days where you just can’t produce enough material? Will you be able to take a day off and make it up the following day? It’s a risk.                       

Remember to allow time for editing and an additional week to read over your finished manuscript.

In order not to let deadlines stress you out, you’ve got to set yourself up for success. Do the best you can and press onward. Nothing screws up trying to make a deadline than continually redoing parts over and over. So the better prepared and organized you are to begin with, the smoother your writing will go.

Too many writers work too long at one sitting. Be sure to take breaks. Working in true deadline mode doesn’t mean working until you drop. Try not to write for longer than two hours at a stretch. Between sessions, go for a walk, watch some T.V., or visit a museum. You need to replenish yourself even if you don’t think you have the time. You’ll soon discover that by taking regular breaks, your writing will flow along because your mind is fresh.

If at First You Don't Succeed

For most writers, writing a first draft of an article, short story, or book is still a lot better than going to the dentist. For some, cleaning the bathroom or folding the laundry is a lot less stressful. With a first draft you'll start from nothing and creating something, but not the finished product.

Before writing the first draft of any piece of writing, it pays to block out your idea. It makes writing an article or short story a lot simpler. But just because you block out the structure of your piece of writing, that doesn’t mean you have to stick to it religiously. Blocking helps you to think through some questions before you begin writing. If you’re writing fiction, the story, itself, can take an unexpected turn. That can change everything. Sometimes, it’s a dead end, and you’ll have your blocking to fall back on.

Think of your first draft as the clay, not the sculpture. You start out with a hunk of clay that you mold over and over. Much of it will be messy and unrefined. But don’t worry about that now. Your job is simply to get from the beginning to the end. Put down everything that comes into your head. Don’t worry about grammar. You’ll be able to correct any problems later. For now, get everything out.

Remember, no one but you should read your first draft.  Don’t show your first draft to anyone. Asking someone else to read it would be pointless and embarrassing. If you don’t know what your first draft needs, then by all means, ask for help. But just because you don’t show your first draft to anyone else doesn’t mean you can’t discuss your idea with a close friend or colleague if need be. Doing so might give you a different take on your subject.

Don’t stop to do research.  Depending on the type of writing you do, completing all your research before you start may be necessary, such as in writing an article. But if you’re writing a piece of fiction or even a book, it may be better to do some basic research—just enough to get you started—rather than doing all of it. Instead, you can insert words in uppercase letters in your first drafts to indicate where details need to be filled in later.

Set a deadline. It pays to set a deadline for your first draft. Otherwise you may be writing it for much longer than you planned. You really can't move on until you complete your first draft. And without anyone to prod you, you may not even get your first draft finished. Don’t start your next draft as soon as you finish your first one. Give it some time to rest. In the meantime, do some work on another project. When you come back to it, you’ll see the problems immediately.

Passing Work Along

Most writers don’t even think of passing work along when they get swamped. But it’s good business to do just that. Instead of saying “No” as noted in last week’s blog, it might be a good idea to consider farming out some tasks. But which ones?

Obviously, you want to do all the writing. That’s only natural. But there are other more mundane jobs that could be done by someone else. Passing a task along to someone else in a more appropriate position to do it can maximize the value of your time—and help you make more money in the long run.

As the owner of a one-person business, you have only so many hours in a day to get things done, and that includes your writing and other household chores. So let’s begin with business tasks.

Whether an expert who knows something you don't, somebody under you whose time costs less, or a colleague with time to spare when you're in a crunch, delegating to the right person can be more efficient all around than taking on every task that crosses your path. To delegate work is not to dump, instead, it’s a way to assign a task in a clear, productive way.

Other tasks that could be delegated to someone else include doing background research, typing final drafts on another computer, taking photographs to accompany articles, sorting mail, and filing. The person you assign to take photos must be adept enough at photography to provide good results. However, the other tasks can be done by high school or college students looking to earn some extra money or seniors who are looking for something to do.

Either way, you need to pay these people. “Won’t that cut into my bottom line?” you ask. Yes and no. Paying them minimum wage to take care of these extra tasks will enable you more time to work on writing and thus to write more, increasing your income. Calculate what your time is worth and compare it to the cost of hiring out. It’s just good business.

So when is the right time to pass a job along? Usually, it’s when you face routine, technical, or short tasks or those you don't have time for.

An expert, such as a professional photographer, can often do specialized jobs better. And though they charge more, they can do the job faster and better than you can, saving you both money and time.

Tell the person who will be doing the task exactly what you want done. But unless you're teaching a brand-new skill, don't dictate how to do the job, itself. People learn more and are better motivated when they can figure things out for themselves. Communication is very important when you're delegating. And be sure to ask if the person understands what they are to do.

Tell the person exactly how much authority you're granting. In other words, how much they can do in your name. Is there a dollar limit to the job? A decision point at which you must be consulted? Defining authority helps the person perform the task within the bounds you consider appropriate.

Lastly, you have deadlines, and so should any person doing tasks for you. Set a deadline for any job you farm out and find out if the person can do the job within that time before they begin. What they’ll be doing for you may also affect your deadline, as in the case of outsourced photography. If you have a deadline on your end, make sure their due date is earlier in case they need extra time or you need to correct something.

The All-Important First Draft

First drafts are the all-important backbone of any article, short-story, or book. But many writers produce them as if they’re the final draft. There’s a great difference between the two.  And there’s a difference between a first draft in non-fiction and one in fiction.

In non-fiction, you begin with a mass of facts and have to compile them into a cohesive article or book that documents reality. But in fiction, you start out with nothing and have to create an illusion of reality. In both cases, a first draft gives you something to work with.

But even before you get to the first draft stage in your writing, you need to think about what you’re going to write. You’d be surprised just how many beginning writers don’t do this. This comes from bad practices they learned in school. Much of the writing they did was spontaneous writing in class. The teacher would give them an exercise, and they had to start it or even complete it in class. Too many carried this method over to their own writing.

In fact, you should begin by thoroughly thinking out your idea and how you plan to craft it. Then you need to block out what you plan to write. This isn’t an outline but a plan—and a loose one at that. You shouldn’t include too many details in your blocking but, instead, focus on the main and some of the subpoints. The main thing is to keep it flexible. Your blocked plan will help you to stay on course. In non-fiction, it will help you line up the facts in a logical order. In fiction, it will keep you from going down too many side paths and thus drifting away from your plot.

Think of your first draft as the clay, not the sculpture. A potter starts with a hunk of wet clay and kneads it into a pliable mass. At that point, he or she only has a vague idea of what the final piece will look like. And just like this mass of clay, your first draft will be messy and unrefined. But refining comes later. Your job now is just to get started.

So the first thing to do is to empty your head of everything on the subject at hand. In non-fiction, you most likely will have notes to refer to but in fiction, you may just create as you go. In both cases, you have your blocked plan to follow. Don worry about how your writing looks or sounds at this point. This is just between you and your  keyboard.

You shouldn’t show your first draft to anyone. You know it needs lots of work. In fact, you probably know exactly what that work should be. So showing your first draft to someone at this stage is pointless. It’s not called a “rough” draft for nothing.  And while you shouldn’t show your first draft to anyone, that doesn’t mean that you can’t discuss your idea with a close friend or family member. Doing so might help to free up the cobwebs in your brain. Talking about an idea  often helps a person think it out.

Today, both non-fiction and fiction writers do lots of research. But that can bog you down.  You may get so involved in your research that you never get to your first draft. Also, know when you’ve done enough general research on your idea. If you start writing and then continue your research, you’ll constantly be changing what you’ve written. It’s okay to look up details.

If you’re writing fiction, you can always flub the details and make them up to keep the story going. To make sure you know which details to look up later,  put them in bold type. This will make them stand out. If you’re writing an historical article or fictional story, put the year dates in bold type. Then you’ll be able to see at a glance if they’re out of chronological order. The only time they may not be is if you’re using a flashback.

Finally, set a deadline for your first draft. Be reasonable. Give yourself plenty of time to write it, but know when it should be finished so that you can get on with revising in future drafts. If you stop for any reason for a bit of time, insert “START HERE” in your notes or if you’re in a revision draft, wherever you stop within it.

The key to writing a successful first draft is not to revise as you go. Keep revising until after you have the whole story laid out, and you’ve gained some perspective on it. When you’ve finished your first draft, let it rest. Work or another project or do something else for a bit. That way, when you do get back to it, you’ll be able to see just what needs to be done.

Make More Money Freelancing

In today’s topsy-turvy world of freelance writing, making a lot of money is nothing more than a pipe dream for most. Making any money is more realistic. It has become harder and harder to do so with the flood of new media. So how can you make enough to pay the bills—and not count on your spouse’s paycheck. Ladies I’m speaking to you.

The first thing you have to learn to do is to do your best for whatever you’re getting paid. This can be a challenge as many publications have cut their pay rates in the last several years. To make sure you come up with good content, you need to be as organized as possible, so you don’t spend countless hours on a job that pays a low rate.

There’s an old saying: “You get what you pay for.” While that may be true, a lot of editors want more than they’re willing to pay for. You can make your articles seem better if you include lots of details and keep them short. Generally, a shorter piece take less time to write. So stay focused on your topic. Get excited about it and let that excitement spill out to both your editors and readers.

The second thing you must learn to do is negotiate. Most writers shy away from this because they assume that if they push too hard, their editors will reject them. That may be true when you first start working with an editor. Rule Number One: Don’t negotiate on the first job with an editor. Do the best you can on it and win that editor over. You might consider doing two or three jobs for that editor before asking for more money. Sometimes, an editor’s hands are tied and he or she cannot give you more. But usually they have some leeway in what they pay freelancers. Some writers get paid the minimum while others get the maximum.

Start out by asking what the editor can pay for the assignment. It’s at this point that you must decide if you can economically do the job. Is it worth your time? Will it be easy enough to make lower pay feasible? If the answer is no, tell the editor you’re sorry, but you can’t do your best on the job for that price. Believe it or not, there are other fish in the sea.

Once you feel confident enough to negotiate, think like you’re at a public market in a foreign country where bargaining is the norm. Before you begin, consider what you are presently being paid and then figure how much more you can accept. Ask for 50 percent more to start. Don’t get greedy. The editor may counter with 25 percent more. It’s just like bargaining for a souvenir. If you don’t get your price, be prepared to walk away. If the editor likes your work enough, he or she will counter with an acceptable offer. You’ll be surprised how often this works.

In order to be able to negotiate successfully, you have to have shown the editor that you can get your articles in on deadline. If you discover that you’re going to be late, call the editor and let him or her know. They really appreciate that. In fact, they’re smart enough to have given you a deadline that is actually a week or two ahead of when they actually need the article. So there’s a little wiggle room. But don’t count on this. Some editors work right to the wire.

Lastly, as a business person, it’s important for you to follow up. Remember, editors are busy people. Besides dealing with other writers, they’re dealing with various departments. After you’ve sent in the assignment, wait a couple of days and then send a short Email asking if the editor received it. If you mailed it, give them a call in a couple of days. Both the U.S. Postal Service and Email can be unreliable.

The editor will tell you when he or she plans to run your article. Once that date passes, send another message asking for a copy or two of the issue in which your article appears. And if you haven’t received payment by the negotiated time, contact the editor about it. And don’t forget to let the editor know how much you enjoyed working with them—if you did. Don’t lie. There are some editors who are hell on wheels to work with. In their case, move on to another publication. Don’t torture yourself, no matter how much you’re paid.

NOTE: For additional ideas on negotiation, read my blog from Feb. 1, 2013---"10 Ways of Improving Your Chances in Negotiation."

10 Ways of Improving Your Chances in Negotiation

As you progress in your freelance career, you’ll find that you’ll need to start negotiating with your editors if you expect to get paid more money. In the beginning, you had no recourse but to accept whatever a publication paid. But as you move on up the ladder of success, you’re in a position to ask for more pay. But to do that, you’ll need to negotiate.

Negotiation is a two-sided process. If either side weighs heavier than the other, it’s out of balance. Since you’re the one who will be initiating the negotiation most of the time, it’s up to you to make sure all your ducks are in a row. Otherwise, the other side will get the upper hand and control the process, usually not in your favor.

Here are ten things you can do to make sure the negotiation goes well and in your favor. Keep them in mind each time you step up to ask a client for more money or a more reasonable deadline. And as in any bargaining situation, be prepared to back away.

    1. Sell yourself on your idea first.
   
    2. Get to the right person before you start your negotiation. Let’s face it, there’s no point wasting your
time talking to someone who’s in no position to talk money.
   
    3. Know why you deserve what you’re asking for. Your resume and hourly rate schedule will help you here.
   
    4. Before you negotiate, get a good night’s rest. Being well rested will boost your confidence, improving your chances during the negotiation.
   
    5. Make sure you take the right approach at the start of the meeting or phone call. Remember, you want the client to think your idea is his or her idea and that you’re just calling attention to it.
   
    6. Think big. Always ask for more than you think you’ll get. You can always go lower but never back up once you’ve come to an agreement.
   
    7. Keep some other ideas in reserve. Be prepared to counter a negative offer with an irresistible idea.
   
    8. Offer to help the client. See the negotiation from his or her point of view. Does he need to make money or save money or reach more readers?
   
    9. Make your client think he’s getting the better part of the deal. If you do, he’ll want to do business with you in the future.
   
    10.  If you’re client gives you the your price-is-to-high treatment, don’t retreat. Be ready to explain why your price is a bargain.