Pinning a Value on Your Time

Writers, like other artists, often have a hard time when it comes to pricing their work. With visual artists, it’s a difficult prospect because a project may take hours and hours of grueling work before its completed. If they charged an hourly rate, their work would be overpriced in the market place. Instead, many just take a wild guess and figure that if someone wants one of their pieces bad enough, they’ll pay whatever it takes to get it.

As a writer, on the other hand, if you produced one copy of a book, for example, and charged what it took in time to produce it, no one would buy it. But as a writer, you have an advantage. You have to ability to produce multiple copies of a work or get paid by a publishing company for them to do so. Artists who have adopted this same business model are doing significantly better than those that don’t.

Still, how do you figure out what your time is worth? The first thing you have to remember is that you’re in business. And as such you have overhead—the cost of utilities, including phone and the Internet, office supplies, postage, food, transportation, insurance, equipment, clothing, etc. All that adds up! And before you can make any profit, you have to be able to pay for it all.

There’s no guess work involved when figuring out what your hourly rate should be. It’s simple mathematics. First, you add up all your regular monthly expenses, then you factor in the cost of extras, such as buying replacement equipment. If you can’t wait to get the latest smartphone, then you’ll have to add in that cost to the mix. You can’t leave anything out.

Next, you need to divide your total monthly expenditures by four in order to get the amount you spend per week. By dividing this by seven, you’ll find out what you spend per day—even on days when you’re not actually working.

If you work the standard 40 hours—not necessarily 8 hours per day—then you should divide your weekly total by 40. Let’s say your monthly expenses come to approximately $1,600, then your weekly expenses would be about $400. Dividing that by 40 hours gives you an hourly rate of $10. But that doesn’t allow for any profit, so you must add on an equal amount or higher to make sure you’re getting enough to cover your expenses and make a profit.

However, you won’t necessarily be working steadily as you would in a salaried position. Instead, you may work more one week than in another. Generally, money won’t be flowing in regularly. So it’s a good idea to make your hourly rate slightly higher to cover the times when you may not have any work. In the beginning, you can possibly shoot for a lower rate, increasing it as you gain more experience and more complex assignments.

While you probably won’t ever get your hourly rate, at least you’ll be able to judge if what you’re getting paid is enough for the time you put into your work. You may also want to consider establishing a minimum rate for writing projects. But don’t make that rate too high or you’ll be cutting yourself out of some easy jobs that overall will net a higher profit.

While you won’t have much control when it comes to be paid by editors of magazines and newspapers—essentially, they generally tell you what they’ll pay you—you still need to know if what they’re paying is enough for the time you put in on a project.

Many freelance writers make the mistake of putting in the same amount of work on each article they write and then get paid a different amount for each piece. But unlike products produced by other businesses, no one piece of writing brings in the same amount from different publications. You may get paid $300 from one publication and $50 from another for exactly the same piece. Also, some editors may only pay a pittance but ask for a lot more work. It’s only by knowing your hourly rate that will enable you to decide it what they’re offering is enough for you.

When Writing and Your Busy Schedule Collide

Every writer perceives the writing process in a differently way. For some the classic rhythm of “Write, edit, revise” is their mantra, for others  order out of chaos rules. But the writing process is flexible, so you can make it serve you by creating your own process.

However, at some point, your busy life and your writing will collide. This leaves you with two ways to go. Become a hermit or get proactive with time management.

Forget choice number one. Do not become a hermit. Isolation will eventually work against you. Don’t remove yourself from your friends and family They will play a major part in the things you achieve. Instead, daydream and seek inspiration whenever you have a moment where getting lost in your ideas won’t be a hazard.

When it comes to making the most of your writing time, there are ways to improve the amount you write, and still have time for your life. One of the biggest mistakes you can make is to just  sit down at your favorite place when you have a moment of free time and begin to write. You’ll find this haphazard at best. Instead, schedule your writing just as you would exercise or meals. If you plan on writing say for an hour three times a week, then you’ll look forward to those sessions.

To make the most of the time you do have, you must learn to shut off distractions like Facebook. In order to keep everyone tuned in all the time, Facebook does something pretty sneaky. It may or may not insert a post in your news feed. This causes you to constantly be looking to see if you missed anything. That’s a major distraction which is beginning to cause anti-social behavior in many people. Also, turn off your cell phone. Let voice mail take your messages. That’s why you have it. Now that you’ve eliminated some major distractions, it’s time to write.

Basically writing is one word followed by another. But if you haven’t planned out what you’re going to write, you’ll only get a mish-mash of words that mean little or nothing. Whether you’re writing fiction or non-fiction, a little planning and forethought, you can accomplish a lot in a little time.

Professional writers know all too well that planning makes their writing and their life easier. Planning can take many forms. You could begin by creating an outline or you could simply block out what you plan to write. The latter form actually works well for many writers because it allows them to get creative in the process without going off track. If you plan too much, you’ll confine yourself to rigidly and that tends to block creativity.

When it’s time to get back to work, school, chores, eating or sleeping, or whatever else you have to do, remember to pack along a notebook to jot down any ideas that may pop into your head. Wherever you go, inspiration will follow, so be prepared for it.

When you finally sit down to a serious writing session, don’t write too long. Allow time to get a snack and to give your mind a break. Those little breathers will help refresh your brain and actually make you more productive.

Remember, its balancing your life and your writing that’s important. Don’t let your life overwhelm you. Your writing will surely suffer. And the opposite is true. Too much writing will put you out of touch with life around you.

Communications for the 21st Century

Times have changed. Technology has changed. Communication has changed. And that means a lot to a writer since communication is the focus of any writing business. However, even though writers write to communicate with their readers, some find it hard to know which form of communication to use when communicating with their editors and clients.

For years, the only forms of communication were the telephone and the letter. Both worked well but they had their limitations. Then came fax, which allowed you to send documents and contracts over phone lines.  Businesses embraced fax as a way to send documents instantly.

When Email first appeared along with the Internet, it was basic—used for short messages between researchers. Students embraced Email as a way to exchange cryptic messages. They thought it cool to be able to communicate with one another in a language on they understood. But this wasn’t the way to communicate as a business owner.

Phone communication, while still a talking medium, has now become a text messaging medium. And while you can use this for personal communication with friends and family, you shouldn’t use text messaging for business communications. Cell phones now give you the ability to call anyone from anywhere. They also enable people to call you any time, anywhere. With cell phones dawned the era of instant communication. So how do you take control of phone communications.

Remember, you don’t have to answer the phone just because it rings—no matter how tempting. Voice mail, caller ID, and answering machines allow you to take control of your incoming calls.  In just about any business, Mondays are the busiest days for incoming calls.

Prospective clients shopping for services may choose whomever they reach on the phone, so you might miss an opportunity by not calling back. That thought is brought about by the convenience of a cell phone. You carry your cell phone on your person—it’s instantaneous. And while you may have the urge to answer every call, doing so will seriously eat into your writing productivity.

Also, answering every call no matter where you are at the time will seriously interrupt your life, as well as put you in potential danger if you do it while driving your vehicle.

When you talk to new callers, be sure to get their direct-dial number so you can save time going through the whole series of numbers for different departments—press one for this, press two for that—if you have to call them back.

Your outgoing message on your voice mail or answering machine should be your calling card to everyone who calls you. Make a good impression and elicit important information from your callers with a “power message.” This is a message you script, rehearse, and deliver with enthusiasm. Type up all the messages you use and keep them in a folder in your computer, then they’ll be available whenever you need to record a new message.

Finally, call editors when it’s absolutely necessary. They’re busy people. If you don’t hear from an editor in a reasonable amount of time or if your situation has changed and you can’t get the job done by your deadline, then do call your editor. Don’t send an Email since your editor may not read it in time. Another trick is to call during the lunch hour when your editor may be out. This way you can leave a detailed message that he or she will get when they return but not take up their valuable time.

Next Week: I’ll be taking a look at Email and electronic communications and how they fit into today’s business communications.

Time is of the Essence

One thing you have on your side as a freelance writer is time. It can work for you or against you. Essentially, it’s all about how you play your cards—what you do with your time.  Play them right and you win. Play them wrong and you lose. But there’s always that constant of time.

You have plenty of time available. But does it seems to fly by more quickly than you’d like? That may be because you probably squander your precious working time. Realistically, you can’t write for hours and hours. The quality of your work will suffer, and your body will rebel.   

During an average workday, a writer’s work load consists of various important as well as less important items. Much of your time involves sending and receiving information. During the long hours you work, you’ll be doing a lot of fragmented things. Does this sound like your typical work day?

You need to be realistic when it comes to using your time wisely. Don’t take on too much, or you’ll set yourself up to fail. Only you know how much you’re capable of handling. Overestimating the number of projects you can handle at any one time will surely lead to disappointment. And if you keep that up, it will be more difficult to become more productive.

One of today’s biggest problems for writers is Email and varied other electronic distractions. If you receive lots of mail, you may find yourself taking care of it instead of your writing. It’s easy to procrastinate. And then there’s Facebook, Twitter, Pinterest, Instagram, to name a few of the social media distractions facing all of us daily. They’re addictive. And as with your Email, you may find yourself spending more time on them than on your writing. Set aside down time to take care of these tasks.

You may want to check your mail the first thing in the morning, then at a couple of specific other times during the day. But limit the time you spend with it. Before you know it, you could easily spend most of your morning doing basically insignificant tasks. And turn off any message or sound telling you that you have mail. That will surely draw you away from your work.

Avoid other distractions, too. Let your voice mail or answering machine take messages for you. You can call whoever called you back later. And don’t forget to turn off your cell phone. If you’re constantly checking your cell, you won’t get any work done, either.

You may also want to keep a piece of scrap paper handy on which to jot down thoughts about other projects that may pop into your head as you’re working. If you don’t, you won’t remember them later. And if you stop to pay attention to them while you’re in the midst of writing, you may find that they’ll knock you off your writing track.

Make writing a priority. But it’s also important not to write for long periods at a stretch. Take breaks every so often. Get up and walk around. Go for a walk, Do laundry. But don’t take your break at your computer. Surfing online isn’t really taking a break, and you’re body needs to get up and move around.

Schedule other duties around your writing. Write when you feel mentally sharp. That can vary from person to person. You may feel sharper earlier in the morning, so get up earlier to write. Or you may feel sharper later in the afternoon. Figure out when your mental peak occurs and work with it. Do menial tasks like cleaning or taking out the trash during your mental down time.

To help you get the most out of your time, create a daily or weekly To-Do List. (See my post “Smart To-Do Lists Get Things Done” from Sept.6, 2013). Use the A-B-C priority system. Once you have made your To Do List, place an “A” next to items of top importance, a “B” next to those less important but that still need to be done, and a “C” next to those with the least importance.  You may find that the ones with a “C” next to them may complete themselves automatically or may not need doing at all.

Schedule five minutes of review time into your day. Look at what happened yesterday, what will happen today, and what you need to do tomorrow. The more you plan out your day, the more you’ll accomplish.

If time is getting between you and your writing, start doing something about it before it’s too late.

A Penny Saved is a Penny Earned

To celebrate Independence Day weekend, it’s appropriate to look back at one of what seemed to be one of the thriftiest persons in American history—Ben Franklin. Well, he really wasn’t thrifty at all. He just advised everyone else to be so. Good ole Ben lived a luxurious life, with fine clothes, gourmet foods and wine, and the best entertainment.  So now is when you say, “How can I do that and still write for a living?” You can and without sacrificing anything.

The trick here is to change your priorities. You need to be, as old Ben said, “healthy, wealthy, and wise.”

To keep health bills under control, you need to be healthy, and that requires eating right. Learn to cook good food. If you have to, take a cooking course to get you jump started. Don’t rely solely on prepared or frozen foods and eat a balanced diet. This means staying away from fast and junk foods. And staying healthy will help with health insurance. Shop around for that, too.

While you might think growing your own vegetables will save you money, think again. It takes time and energy—time you could better use writing—to grow a good garden. Then when everything comes to harvest at the same time, you’ll most likely have too much to use and will end up giving most of it away. The short time homegrown veggies are available—usually for a month or two—doesn’t make them a money-saving option. Better to find a market with good produce or a farmers’ market in your local area. And speaking of groceries, shop at one regular market, supplemented by goods from dollar stores and perhaps limited, and lower-priced markets like Aldi.

And for clothes, shop at thrift stores whenever possible and take advantage of end-of-season or clearance sales at other stores. Generally, stay away from more expensive department stores.

Limit your entertainment. Today, you have lots of possibilities, so you don’t really have to go to the theater—an extremely expensive night out. The same goes for movies. Instead, subscribe to Netflix, either for monthly streaming or DVDs for $4.95 per month.

Shop around for the best phone and Internet package. Forget cable or satellite T.V. unless you have really lousy reception. That’s the most expensive part of any communications bundle. If you want a cell phone, consider purchasing a prepaid one. And forget texting and data streaming. That costs extra, and you really don’t need it. Remember the days not very long ago when if someone called and you weren’t home, they just left a message on your answering machine?

Do your own repairs whenever possible. And to keep repair costs down, do regular maintenance around your home. Consider low-cost extended warranties for appliances that may continually give you problems.

If you have a mortgage on your home, consider refinancing. While this will extend your loan, it can save you a bundle each month. In the end, it’s like renting your house from yourself. You’ll pay much less each month for a mortgage payment, including escrow for taxes, than you would if you just rented a house or apartment, plus you gain equity.

Consider keeping your present car, if you own one, and doing regular maintenance to keep it in good working condition. If you need a new car, think about leasing. There are some terrific leasing deals out there for about $150 per month with 12,000 miles a year. Get the most economical car you can afford in your comfort zone. Since you most likely are working at home, you won’t be driving as much. Diving less not only saves on gas, it also saves on repairs.

Buy all your insurance from one company to take advantage of their multi-policy discounts. And don’t skimp on car insurance. Many plans come with roadside assistance which can come in handy if you have an older car.

If you like to read, and what writer doesn’t, buy used books instead of new ones. Browse library book sales and be sure to check the used editions of any books you plan to buy on Amazon.com. Also, go through your library from time to time and sell back some of your books to Amazon.

Everyone needs a vacation from time to time, and writers aren’t any different. But instead of flying off to some exotic location—unless it’s a special trip you’ve been planning for a while—travel closer to home for shorter periods. Take a few days off during the off-season and go to places that interest you or where you can just relax. Many hotels offer weekend packages that include some meals.

Finally, only use credit cards to control cost, not to run a tab. Pay them off every month or at the most every other month.

To enjoy working as a writer, you don’t need to sacrifice anything. You can still have that cup of java at your local coffee bar. You can still have all the devices you need—T.V.s, cameras, cell phones, even a tablet. All in all, you can live a comfortable lifestyle.

Prioritize

When you decide to quit your day job and write full time, you’ll have to give careful consideration to your priorities. No longer will someone else be deciding what work you have to do and when you have off. Now it will be your responsibility. For some writers, this works great. For others, it doesn’t.

The first thing you’ll need to do is figure out when your peak thinking and writing times occur. Are you a “first-thing-in-the-morning” person, a midday person, or an evening person? Also, do your peak thinking times and peak writing times occur at the same time or at different times during the day? If yours are separate, you’ll want to focus more on the former, giving it top priority in your daily schedule. It’s harder to think out a piece of writing than it is to actually write it.

To help you set your priorities, you must first create a daily work schedule. You don’t have to stick tightly to it, but it should act as a guide. To begin, block out a schedule for the week, indicating when you’ll begin work. You may want to use the same schedule you used in your former job. Working from nine to five is good for a start. Next block out time for lunch, 30-60 minutes should do.

Now that you have your start and end times, plus lunch scheduled, you can lay in blocks of time for your work. If you know when you’re at your peak for thinking, block in time at the appropriate hour. Then lay in some time for writing and research. It helps to mix up your day by working on several projects in different stages. While you’re getting ideas for one, you may be working on the first draft of another, and starting research for a third. Doing this actually helps exercise your brain and prevents getting burned out by writing for hours on end. It pays in the long run to not write for more than two hours at a time.

And don’t forget to allow time to get more work. You’ll need to send out E-mail messages to editors, or perhaps call them on the phone. And when will you study new publications to see if you’re right for them? Many editors schedule staff meetings on Monday and often Fridays are wrap-up times before publication, so you’ll want to limit your editorial contacts to the middle of the week.

What many people who work for themselves forget is allowing time for other obligations. Do you have to take or pick your kids up from school? When do you do grocery shopping? Must you cook meals for your family? What about talking to friends on the phone?

It’s a real temptation to procrastinate when you work at home. You may say to yourself, “I’ll do that later,” but do you? If you have a tendency to procrastinate, you need to attack the problem head-on. Doing so will increase your production and your income immediately.

You should try to schedule time to write every day. Some days you may have more time while on others less, but writing every day will help you keep up the momentum. Be sure to divide your time adequately among important projects. If you know you have deadline coming up, be flexible enough to allow time to finish the project that’s due. This means you must be careful that deadlines don’t pile up on one another. And for some writers, having no deadline takes away the impetus to get things done.

To help you prioritize your work, create three lists—one for Top Priority items, one for Secondary, and one for Do at Leisure Tasks for each week? This will help you stay on track. You might plan on taking care of the items on the first two lists during “working” hours and leave smaller tasks, like filing, correspondence, and organizing notes for evenings or Saturdays.

And while it’s important to get your current work finished, it’s just a important to plan ahead for new work. Do you have days or evenings when you are systematically building your files, increasing your contacts, beginning speculative new ventures, adding to your catalog of possible topics, and promoting yourself?  How about the time it takes to read and answer your E-mail and check on your social media sites?

If you keep your priorities in order as you start out in your writing career, you’ll be in a better position to recognize and take advantage of golden opportunities as they arise. The more you priorities your work, the easier it will be to tackle really complex projects and do them without stress. And as your career progresses, you should have more and more work to do. There are only so many hours in a day, and you can’t squeeze more work out of them than you already are unless you set your priorities.

Plan diversions into your work schedule. Don’t be a workaholic. But do so with care. It's too easy to take time to have that extra cup of coffee.

Discipline Can Be a Good Thing

Discipline is all important to becoming a successful freelance writer—self-discipline, that is. No one will scold you for doing something wrong. You have no boss. You are the boss. So the only way you’ll get anything done is to make yourself tow the line.

To get ahead, you need to control the elements that might play havoc with your work schedule. To do this, you’ll need to anticipate problems and prepare ways to counteract them so your work won't suffer. The way to do this is to recognize patterns.

Keeping a daily or weekly journal for the first year or two of your freelance venture will help you see patterns developing. By writing down your progress—both the good and the bad things—you’ll begin to notice that they form patterns. Once you recognize the patterns, you’ll be able to take measures to break your bad ones and take advantage of your good ones.

Professional writers know all too well the pattern deadlines follow. Like trucks on a superhighway, they seem to travel in packs. It doesn't matter that you've planned them to arrive at intervals. They overtake each other and you if you don't remain vigilant.

Knowing this, professional writers build tricks into their planned writing time to minimize deadline crashes. The first step in this process is to create a Work-in-Progress chart or spreadsheet. For each project, create columns with the following headings (for non-fiction): Job Name, Publication, Query Written, Query Sent, Deadline, Research Completed, First Draft Completed, Revising Completed, Manuscript Sent, Date Sent, Payment Received, Date Received. If you write fiction, just change the headings accordingly. Then check off each item as you complete it for each project.

Let’s say you have three simultaneous deadlines. To avoid wasting time, do something for each job. Perhaps for Job No. 1 you’ll begin searching the Web for information on your topic. For Job No. 2, you’ll concentrate on interviews. And for Job No. 3, a relatively easy article, you’ll begin writing the first draft.

Professional writers follow this simple rule: As soon as you have a firm assignment to produce, take the first step immediately. By doing so, you’re on your way. The other steps follow without requiring anywhere near the effort of the first. In the case of writing a book, try starting with the easiest chapter first, no matter where it is in the book, then work on the others.

Once you've recognized patterns in your own working habits, you, too, will be able to do as the pros do. For example, you might devote your early mornings to the toughest writing chores because you know this is your most creative time. If you’re at your creative peak at some other time during the day, you should adjust your work schedule accordingly. During this time, you shouldn’t allow anything or anyone to interrupt you. With the heavy-duty work out of the way, you can devote your afternoon hours to making necessary phone calls, trips to the library, online research, or bookkeeping.

Another trick to help your self-discipline is to set a timer or alarm clock as you approach your chores. Break the job, whether it's actually writing the text, revising and editing, or diving into a pile of accumulated research, into reasonable segments, then set your timer and work against it. You'll be amazed at how much you you’ll be able to accomplish with the clock ticking away.

Yet another way to keep the work flowing is to create a daily or weekly to-do list. As you complete each chore, cross it off. At the end of the day or week, you’ll be surprised at how much you’ll get done.

Or you could compare your output with that of a more successful writer. Keep track of how often his or her byline appears not just in the markets where you'd expect to find it, but elsewhere, too. Is this writer getting into a new and promising field? Perhaps it’s time for you to consider opening up new horizons for yourself?

Also consider enlisting the help of a close friend. Tell your friend about a particularly ambitious project you're thinking about starting. Explain you're really taking a chance and that you may need reminding, now and then, about how you’re doing. If you’re friend asks “How’s that book idea you told me about coming along,” you’ll have to answer honestly or feel guilty afterwards. Be sure to choose a friend that’s action oriented, otherwise you may find yourself just talking about your plans instead of carrying them out.

All writers have ways of tricking themselves into the proper mental and emotional state for high production. Some people require the wolf to be knocking at their door, others just the opposite.
How you discipline yourself to juggle your time and work load may work fine for a while, then suddenly you find what you had been doing is no longer adequate. Your bank balance will immediately register deficiencies in your methods of discipline. Once that happens you'll have to do some fast shuffling of priorities and techniques to keep from going under. Be flexible, but remember that patterns lead to other patterns. And discipline rules.